Video for Lead Generation (10 Effective Methods in 2024)
Sep 3, 2024
In this article, we will show you 10 proven ways on how to use video for lead generation. Read on to learn more.
Video Lead Generation Tips
There are many ways to generate more leads using video for your business but we have limited the list below to the 10 most effective.
1. List Your Videos on Relevant Video Platforms
Creating and listing your videos on the right platforms is crucial for reaching your target audience. Below are some platforms where you can showcase your videos to generate more leads:
YouTube: The most popular video-sharing platform where you can reach a broad audience. Optimize your video titles, descriptions, and tags to appear in search results. Additionally, create playlists to organize your content by topic, making it easier for viewers to find related videos.
Learn how to get more business leads with YouTube.
Vimeo: A platform known for its professional and high-quality videos. It’s ideal for businesses that want to showcase their expertise and attract leads in niche markets. Take advantage of Vimeo’s customization options, such as branding your video player and using password protection for private content.
Facebook: Use Facebook's massive user base by uploading videos directly to your business page. Use engaging content to capture attention and generate leads. Consider using Facebook Live for real-time engagement with your audience, and boost posts to reach a wider demographic.
Learn how to increase your lead count via Facebook.
LinkedIn: Perfect for B2B lead generation, LinkedIn allows you to share video content with professionals in your industry. Use it to demonstrate your services or share client testimonials. You can also join relevant groups and share your videos there to increase exposure within your industry.
Learn more about capturing leads on LinkedIn.
Instagram: Post short video clips or teasers on Instagram to generate interest. Use Instagram Stories or Reels for quick, engaging content that can lead viewers to longer videos or your website.
Learn how to get leads with Instagram.
2. Optimize Your Video Content for Search Engines
Optimizing your video content for search engines is essential for making sure potential leads find your videos when searching for relevant keywords. Here’s how to start:
Video SEO Basics: Ensure your video titles, descriptions, and tags include relevant keywords. This helps your videos appear in search results on platforms like YouTube and Google. For example, if you run a digital marketing agency, use keywords like "digital marketing strategies" or "SEO tips 2024" in your video titles and descriptions to reach viewers interested in these topics.
Local Video SEO: If your business serves a specific area, include your location in the video titles and descriptions. For instance, if you own a plumbing company in Miami, title your video "Miami Plumbing Services – Tips for Homeowners" to target people searching for plumbing help in that specific city.
Keyword Research for Videos: Identify the most effective keywords for your video content using tools like Google Keyword Planner or YouTube's keyword research tool. Focus on terms related to your services and target audience.
Create Engaging Thumbnails: Thumbnails are the first thing viewers see. Design eye-catching thumbnails that entice viewers to click and watch your videos, increasing your chances of generating leads.
3. Use SubSync
Finding super-targeted leads has never been easier, thanks to SubSync's CRM for digital marketing services.
One of the standout features of SubSync is its video email feature, which allows you to send personalized video messages directly to leads.
To start, go to the "Find Leads" tool > "Find New Leads" in the SubSync CRM and enter a specific location or industry.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
4. Use Email Marketing with Video Content
Email marketing becomes more powerful when combined with video content, helping you engage and convert potential leads. Here’s how you can integrate video into your email campaigns:
Personalize Video Emails: Personalization increases engagement. Send personalized video emails that address the recipient by name and speak to their specific needs. For example, a video could explain how your service solves a problem they’ve faced.
Create Valuable Video Content: Your video emails should provide value, not just promotions. Include how-to videos, customer testimonials, or case studies that offer solutions and insights to your audience.
Automate Video Email Campaigns: Use an email marketing platform to automate sending video emails at the right time. Schedule a series of videos that gradually introduce your services, encouraging leads to take action.
Build and Segment Your Email List: Start by creating a list of contacts, including past clients, website visitors who have opted in, and leads from other sources. Segment your list based on interests or previous interactions to send targeted video content.
Learn more about email marketing tactics for more leads.
5. Create Landing Pages for Video Content
Landing pages specifically designed for video content can greatly increase your conversion rates. Here’s how to set them up:
Design a Simple and Focused Landing Page: Your landing page should focus on a single video and have a clear call to action. Keep the design clean and distraction-free to keep visitors focused on your video.
Use a Compelling Video: The video on your landing page should address the visitor's needs and provide a solution. Use high-quality visuals and a clear message to engage viewers.
Add a Strong Call to Action: Include a clear and concise call to action that directs visitors to take the next step, whether it's filling out a form, signing up for a webinar, or contacting you directly.
Optimize for Mobile: Ensure your landing page and video are mobile-friendly. With many users accessing content on their phones, a mobile-optimized experience is crucial for capturing leads.
6. Use Video Testimonials to Build Trust
Video testimonials from satisfied customers are powerful tools for building trust and attracting new leads. Here’s how to create and use them effectively:
Ask Happy Customers to Share Their Experience: Reach out to customers who have had a positive experience with your business and ask if they’d be willing to share their story on video. A genuine testimonial can resonate more with potential leads.
Focus on Specific Results: Encourage customers to talk about specific results they achieved by using your services. This makes the testimonial more credible and relatable to other potential customers.
Highlight Testimonials on Your Website: Feature these video testimonials prominently on your homepage, landing pages, and service pages. This placement ensures that potential leads see them early in their decision-making process.
Share Testimonials on Social Media: Post your video testimonials on social media platforms to reach a broader audience. This helps to spread the word and attract more leads.
7. Create Explainer Videos to Simplify Complex Topics
Explainer videos are effective for breaking down complex topics and demonstrating how your services can solve problems. Here’s how to create and use them:
Identify Common Questions or Issues: Focus your explainer videos on common questions or challenges your potential customers face. This makes your content directly relevant and valuable to your audience.
Keep It Short and Clear: Make your explainer videos short, simple, and easy to understand. Use visuals and straightforward language to guide viewers through the topic without overwhelming them.
Include a Call to Action: End your explainer video with a clear call to action, directing viewers to take the next step, such as visiting your website or contacting you for more information.
Embed Explainer Videos on Relevant Pages: Place these videos on your service pages, FAQ pages, or blog posts where visitors are likely to seek detailed information.
8. Use Live Video for Real-Time Engagement
Live video allows you to engage with your audience in real-time, making it a powerful tool for generating leads. Here’s how to make the most of it:
Host Live Q&A Sessions: Use live video to host question-and-answer sessions where potential customers can ask about your services. This direct interaction builds trust and provides immediate value.
Show Behind-the-Scenes Content: Give your audience a behind-the-scenes look at your business operations, team members, or how you deliver your services. This personal touch can make your business more relatable and trustworthy.
Promote Upcoming Live Events: Announce your live video sessions in advance to build anticipation and attract a larger audience. Use email and social media to spread the word.
Engage with Viewers During the Broadcast: Respond to comments and questions in real-time during your live broadcast. This interaction keeps viewers engaged and increases the chances of converting them into leads.
9. Repurpose Video Content for Different Platforms
Repurposing video content for various platforms helps you reach a wider audience and maximize the value of your content. Here’s how to do it:
Create Short Clips for Social Media: Break down longer videos into shorter clips that can be shared on platforms like Instagram, Facebook, or LinkedIn. These clips should highlight key points or moments to capture attention quickly.
Turn Videos into Blog Posts: Convert the information from your videos into blog posts. This not only adds value to your website but also helps with SEO by providing text-based content that can be indexed by search engines.
Use Video Snippets in Email Campaigns: Embed short video snippets in your email campaigns to grab attention and drive traffic to the full video or a landing page.
Convert Videos into Infographics: Transform key information from your videos into visually appealing infographics that can be shared on social media or included in blog posts.
10. Collaborate with Influencers for Video Content
Partnering with influencers in your industry can amplify your video content and reach a broader audience. Here’s how to effectively collaborate with influencers to generate more leads:
Identify Relevant Influencers: Look for influencers whose audience aligns with your target market. For example, if you offer fitness products, collaborating with fitness influencers who have a strong following can help you reach potential leads.
Create Authentic Video Content Together: Work with the influencer to create content that feels genuine and aligns with both your brand and the influencer’s style. This could include product reviews, tutorials, or a day-in-the-life video featuring your service.
Use the Influencer’s Audience: Have the influencer share the video on their social media channels or YouTube, where their followers are likely to engage with the content. This exposure can drive more traffic to your website and increase lead generation.
We hope that you now have a better understanding of how to use video for lead generation. If you enjoyed this article, you might also like our article on cold-calling lead generation.
