How to Generate More Home Service Leads with Social Media
Sep 10, 2024
In this article, we will show you how to get more home service leads with social media. Simply follow the steps below.
How to Generate More Home Service Leads with Social Media
Here's how you can use social media to get more leads for your home service business:
1. Choose the Right Social Media Platforms
Start by selecting the social media platforms where your potential customers spend the most time. For most home service businesses, Facebook, Instagram, and sometimes LinkedIn work best. Here’s a quick rundown:
Facebook: Ideal for reaching homeowners in your local area. You can target specific neighborhoods or zip codes.
For example, if you run a roofing business in Miami, you can create ads on Facebook that specifically target homeowners in Miami-Dade County who are likely in need of roof repairs.
Instagram: Best for businesses that have strong visual appeal. If you offer services like landscaping, interior design, or kitchen remodeling, Instagram allows you to showcase before-and-after photos, project highlights, and design inspiration.
For instance, if you have a landscaping business, you can use Instagram to share beautiful garden transformations.
Learn how to generate more home service leads with Instagram.
LinkedIn: Particularly effective for B2B services, such as commercial cleaning, IT support, or office renovations. LinkedIn allows you to connect with business owners, property managers, and facility directors.
For example, a commercial cleaning service could use LinkedIn to connect with office managers and offer specialized cleaning packages for corporate environments.
Check out our detailed guide on how to get home service leads using LinkedIn.
2. Create a Business Profile
You need a business profile, not just a personal one. A business profile offers tools and features that make it easier to reach more people.
Example: You could name your Facebook Page “Top Tier Roofing” and describe your services in a few sentences: “Providing reliable roofing services in Miami for over 20 years.”
3. Start Posting Regularly
Post content that shows what your business does. Pictures and videos work great because they give people a visual idea of your services.
You can post photos of recent jobs, customer testimonials, or tips for maintaining a roof. Share before-and-after pictures, quick video clips of your team at work, or stories about happy customers.
Aim for at least 2-3 posts per week to keep your audience engaged.
Example: Post a picture of a roof you recently repaired with a caption like, “Another happy customer! Fixed a leaking roof in Miami just in time for the rainy season. Need help with your roof? Call us today!”
4. Engage with Your Audience
Engagement means interacting with the people who comment on or like your posts. Responding to comments, answering questions, and even just liking a comment can make your business seem approachable and trustworthy.
Reply to Comments: If someone asks a question about your services, respond as soon as you can.
Messages: Make sure to check your messages regularly and respond to inquiries.
Example: If someone comments, “How much does it cost to fix a leaking roof?” reply with, “Thanks for asking! It depends on the size of the leak. We’d be happy to give you a free estimate. Send us a message, and we’ll get started.”
5. Use Paid Advertising to Reach More People
Paid ads can help you reach people who might not already be following you. You can target your ads to show up only to people in specific locations or with certain interests.
Example: If you’re offering a special discount, you could run a Facebook ad targeting homeowners in your area with a message like, “10% off all roof repairs this month! Call us now to book your spot.”
6. Track Your Results and Adjust
After running your ads or posting for a while, check how well you’re doing. On many social media platforms, you can see how many people viewed your posts, clicked on your ad, or sent you a message.
What to Look For: If you notice that certain posts or ads are getting more engagement (likes, comments, messages), try to do more of that type of content.
For example, if a roof maintenance tip post received 150 likes, 20 comments, and 10 shares, post similar content weekly and consider creating a short video series on roof maintenance to further engage your audience.
Make Adjustments: If something isn’t working, don’t be afraid to try something new, like changing your ad’s image or text.
For instance, if an ad was shown to 1,000 people but only received 5 clicks, try changing the headline to something more direct, like "Get Your Roof Ready for Winter – Free Inspection," and swap the image to one that shows a before-and-after of a roof repair.
7. Use SubSync to Automatically Follow Up with Your Leads
After you start generating leads, it’s important to follow up with them to turn those leads into customers. SubSync is a customer relationship management (CRM) tool built specifically for home service businesses.
With SubSync, you can upload the list of leads you generate from social media and automatically reach out to them via email, SMS, or phone call. If they don’t respond, SubSync can send automated follow-up messages, ensuring no lead slips through the cracks.
You can book a free 30-minute demo of SubSync here.
We hope you now know how to generate home service leads with social media. If you enjoyed this article, you might also like our articles on how to get home service leads through email marketing and how you can get more clients with PPC lead generation.
