How to Get More Home Service Customers with PPC Lead Generation
Sep 10, 2024
In this article, we will show you how to get more home service customers through PPC lead generation. Simply follow the steps below.
How to Get Home Service Customers with PPC Lead Generation
PPC stands for Pay-Per-Click. It's a type of online advertising where you only pay when someone clicks on your ad. Unlike traditional advertising methods, PPC can quickly put your business in front of people who are actively looking for the services you offer.
Here's how to do it:
1. Pick a Platform
Decide whether you want to use Google Ads, Facebook Ads, or both. Google Ads is great for reaching people who are actively searching for services like yours, while Facebook Ads can help you target people based on their interests and location.
Let’s say you run a roofing business in Houston. You might choose Google Ads because people searching for "roof repair in Houston" are likely ready to hire someone.
If you also want to reach homeowners who might not know they need roof repairs but could be interested in a roof inspection, Facebook Ads could be a good addition.
2. Create a Simple Ad
Start with a basic ad that clearly states what you offer and why someone should choose you.
Example: If you're running a roofing business, a simple Google ad might say: “Need Roof Repair? Fast, Reliable Service in Houston. Call Now for a Free Estimate!” This ad is direct and tells potential customers exactly what they can expect.
3. Set a Budget
Decide how much you want to spend each day. Start small, and you can increase your budget as you see results.
Let's say you decide to start with a budget of $15 per day. If each click on your ad costs around $3, this budget will allow up to 5 clicks per day.
Over a month, you could get around 150 clicks. As you start to see more inquiries or jobs coming from these clicks, you might choose to increase your budget.
4. Launch Your Campaign
Once your ad is ready and you’ve set your budget, launch your campaign. Your ads will start appearing to your target audience.
Now, whenever someone in Houston searches for "roof repair," your ad will have the chance to appear at the top of the search results.
5. Monitor and Adjust
Keep an eye on how your ads are performing. If you’re not seeing the results you want, you can tweak your ads, change your targeting, or adjust your budget.
Example: After running your ad for a week, you notice that out of the 35 clicks you’ve received, 10 have led to phone calls or inquiries. This is a good start!
However, you see that a lot of your budget is going towards clicks that don’t convert into leads. You decide to adjust your ad text to be more specific: “Need Emergency Roof Repair? Call Houston’s Top-Rated Roofers for a Free Quote!” This helps filter out people who aren’t in an emergency situation, focusing your budget on those who are more likely to hire you right away.
6. Automatically Follow Up with Your Leads Using SubSync
Once your PPC campaign is up and running, you can use SubSync.ai to fine-tune your lead generation efforts even further. SubSync allows you to find geo-specific leads that match your target audience.
For instance, if you're targeting high-income neighborhoods in Houston for your roofing services, SubSync can provide you with a list of potential leads, including their names, addresses, email addresses, and estimated income levels.
After gathering this data, you can use it to create even more targeted PPC ads or to reach out to these leads directly through email marketing campaigns.
For example, you could use the email addresses provided by SubSync to send out a special offer on roof inspections, increasing the chances of turning these leads into paying customers.
You can book a 30-minute demo of SubSync here for free.
We hope you now know how to get more home service customers with PPC lead generation. If you enjoyed this article, you might also like our articles on how to generate more home service leads with social media and how to get home service leads on LinkedIn.
