How to Get Roofing Jobs (20 Effective Methods in 2024)
Aug 27, 2024
In this article, we will show you 20 proven ways on how to get more roofing jobs. Read on to learn more.
How to Get More Roofing Jobs
There are many ways to generate more jobs for your roofing business but we have limited the list below to the 20 most effective.
1. Use Subsync to Get Roofing Jobs
Finding super-targeted roofing jobs has never been easier, thanks to Subsync's home services company CRM.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted roofing jobs for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential roofing jobs in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
2. Get Listed in Roofing-Specific Directories
Increasing your visibility in roofing directories can help potential clients easily find your services. Below are some recommended free and paid directories specifically for roofing businesses:
Free Directories:
Google My Business: Essential for appearing in local search results and Google Maps. Learn how to get roofing jobs with Google My Business Profile.
Yelp: Widely used for reviews and service businesses.
Bing Places for Business: Microsoft's version of Google My Business.
Roofing Directory: A dedicated directory for roofing contractors.
Angi (formerly Angie’s List): Free to list with paid advertising options.
Paid Directories:
HomeAdvisor: A lead generation service that connects homeowners with roofing professionals.
RoofersCoffeeShop: A paid directory focused exclusively on the roofing industry.
Thumbtack (Pro Services): Paid options offer more visibility and lead generation features.
Listing your business in these directories ensures that potential customers can find you when searching for roofing services in your area.
3. Focus on Generating Positive Roofing Reviews
Gathering positive reviews from satisfied clients is key to building trust and improving your roofing business’s online reputation. Below are platforms where you should focus on collecting reviews:
Offer Incentives: You can offer a small discount or reward for leaving a review, but make sure to follow the platform’s rules to avoid any issues.
Ask for Reviews Directly: After finishing a roofing job, politely ask happy clients to leave a review on Google, Yelp, or Facebook. Most customers will provide feedback when asked directly.
Follow-Up: Send a follow-up email or text with a link to your review page, making it easy for customers to share their roofing experience.
To maximize the impact of your reviews, focus on the following platforms:
Google Reviews: Google reviews impact your local search rankings and visibility on Google Maps. Positive reviews can lead to higher rankings, making it easier for potential clients to find you.
Yelp: Yelp is commonly used by customers to find local services, including roofing. A strong presence on Yelp can attract more local clients.
Roofing Directory Reviews: Collect reviews on specialized roofing directories like RoofingContractor.com, which can enhance your credibility in the industry.
Better Business Bureau (BBB): Positive ratings and reviews on the BBB can increase your business's credibility, especially among customers who value trust and reliability.
4. Enhance Your Website with Roofing SEO
Improving your website’s search engine ranking is key to attracting clients looking for roofing services. Here are ways to optimize your site:
On-Page SEO: Integrate roofing-related keywords into titles, headers, and meta descriptions. Ensure that images are optimized with alt text and that your site loads quickly.
Local SEO: Highlight your service areas and city within your content and business listings. Make sure your name, address, and phone number (NAP) are consistent across all platforms.
Keyword Research: Identify roofing-specific keywords relevant to your location, such as "roof repair CITY" or "roof replacement CITY."
Content Creation: Develop blog posts covering topics that matter to your customers. For example, a post could explain "How to Choose the Best Roofing Material for Your Home." Link related posts to guide readers through your content.
Learn more about getting roofing jobs using SEO.
5. Use Social Media to Promote Roofing Services
Social media is essential for reaching out to potential customers and showcasing your roofing expertise. Here are some platforms to consider:
Facebook: Create a business page to promote your services. Regularly update your page with promotions, project photos, and tips. Encourage clients to leave reviews and engage with followers by responding to comments and messages.
Learn more about Facebook tactics to find more roofing jobs.
YouTube: Share videos demonstrating roofing projects, maintenance tips, or how-to guides. This not only builds credibility but also drives traffic to your website.
Learn how to gain more roofing jobs using YouTube.
Instagram: Post photos and short videos of your roofing work. Showcase before-and-after shots, customer testimonials, and behind-the-scenes content to build your brand.
Learn how to increase roofing jobs using Instagram.
LinkedIn: Connect with other businesses and professionals in the construction industry. Share industry insights and network with potential commercial clients.
Learn more about getting roofing jobs with LinkedIn.
6. Invest in Paid Advertising for Roofing Services
Paid advertising can quickly increase your visibility and attract more roofing jobs. Here are some platforms where you can run effective ads:
Google Ads: Target specific roofing-related keywords that potential clients are searching for. Use location targeting to ensure your ads appear to those in your service area.
Facebook Ads: Facebook Ads allows you to target users based on demographics, interests, and behaviors. Create visually engaging ads that highlight your roofing services and include a strong call to action.
Local Service Ads: These ads appear at the top of Google search results and are designed for local service businesses, making them ideal for roofing services.
7. Purchase Roofing Jobs from Reliable Sources
Securing roofing jobs from trusted platforms can ensure a steady flow of work. Below are some reputable websites where you can find high-quality roofing jobs:
SAM.gov: The U.S. government's official site for contracting opportunities, including roofing jobs. Contractors can bid on government contracts for various roofing projects.
BidClerk: A platform that connects contractors with commercial construction projects, including roofing jobs that are ready for bid.
PlanHub: An online construction bidding platform where roofing contractors can access job opportunities posted by general contractors and other industry professionals.
ServiceChannel: A facilities management platform where contractors can find maintenance and repair jobs, including roofing projects, for various commercial properties.
ConstructionWire: Provides detailed information on commercial construction projects, including roofing jobs that are available for contractors to bid on.
8. Distribute Flyers in Your Local Area
Flyers are an affordable way to reach potential roofing clients in your community. Here’s how to create and distribute them effectively:
Design a Professional Flyer: Include your business name, services, contact details, and a clear call to action. Use high-quality images and a clean layout to make your flyer stand out.
Target High-Traffic Areas: Distribute your flyers in places where potential clients are likely to visit, such as community centers, home improvement stores, and local events.
Include a Special Offer: Encourage potential clients to reach out by offering a discount or a special deal on roofing services.
Seek Permission for Distribution: Always ask for permission before placing flyers on private property or community boards.
Learn how to generate jobs with flyers.
9. Network with Local Contractors to Generate Referrals
Building relationships with other contractors in your area can lead to valuable referrals and partnerships. Here’s how to network effectively:
Attend Local Industry Events: Participate in local trade shows, business association meetings, or roofing-specific events to meet other contractors. Exchange business cards and discuss potential referral opportunities.
Create Referral Partnerships: Partner with contractors in related fields, such as construction, plumbing, or electrical. Agree to refer clients to each other when complementary services are needed.
Join Local Business Groups: Get involved in local business networking groups or chambers of commerce to connect with other professionals in your area.
Collaborate on Projects: Work together on larger projects where multiple trades are involved, like home renovations or commercial roofing installations. This can build trust and lead to more referrals.
10. Try Cold Calling to Connect with Potential Roofing Clients
Cold calling is a proactive way to reach potential customers who may not yet know about your roofing services. Here’s how to make your cold calls more effective:
Develop a Brief Pitch: Create a short, persuasive script that highlights the benefits of your roofing services and includes a special offer or promotion to encourage immediate action.
Listen and Respond: Pay attention to the customer’s needs and concerns. Tailor your responses to their specific situation to build trust and interest.
Target the Right Contacts: Build a call list focusing on homeowners or businesses within your service area. Use reliable sources to gather accurate contact information.
Follow-Up: After the call, send a follow-up email or message to thank them for their time and reinforce your offer. This keeps your roofing business top of mind.
11. Use Direct Mail to Reach Potential Roofing Clients
Direct mail is a traditional but effective way to reach homeowners in your area who may need roofing services. Here’s how to create and send direct mail campaigns that generate roofing jobs:
Personalize Your Message: Address the recipient by name to increase the likelihood that your mailer will be read. Personal touches can make a big difference in engagement.
Target the Right Neighborhoods: Focus on areas where homes may be older or more likely to need roofing services. Segment your mailing lists based on factors like the age of the homes or recent storm damage in the area.
Design an Attractive Mailer: Use high-quality images, a clear message, and a strong call to action, like offering a free roof inspection or a discount on services.
Track Your Results: Include a unique code or phone number on each mailer to measure the effectiveness of your campaign and adjust your strategy as needed.
12. Consider Door-Knocking for Direct Engagement
Door knocking can be a direct and personal way to introduce your roofing services to potential clients. Here’s how to approach door-knocking effectively:
Carry Promotional Materials: Bring brochures, business cards, or flyers that you can leave behind if the homeowner isn’t available. These materials should clearly outline your services and how to contact you.
Prepare a Simple Script: Have a brief, clear script that explains who you are, what you do, and why your roofing services are valuable. Practice to sound natural and confident.
Choose the Best Times: Visit neighborhoods during times when homeowners are likely to be home, such as late afternoons, weekends, or after a storm.
Learn how to get jobs with door knocking.
13. Use Email Marketing to Stay Connected and Generate Jobs
Email marketing is a powerful way to keep in touch with past customers and attract new roofing jobs. Here’s how to make the most of your email campaigns:
Build and Segment Your Email List: Gather contact information from past clients and website visitors. Segment your list based on criteria such as location, service history, or engagement level to send targeted, relevant emails.
Personalize Your Messages: Use customer data to create personalized subject lines and email content. For example, offer a maintenance reminder or a special promotion based on the services they’ve received in the past.
Create Engaging Content: Your emails should provide value, such as tips for roof maintenance, seasonal service reminders, or advice on roof replacement options. Include a clear call to action to encourage recipients to take the next step.
Learn how to get roofing jobs with email marketing.
14. Optimize Your Website for Conversions
Your website is often the first point of contact for potential roofing clients, so it’s crucial to optimize it for conversions. Here’s how to turn more visitors into jobs:
Clear Calls to Action: Ensure every page on your site has a prominent, compelling call to action, such as “Get a Free Roof Inspection” or “Request a Quote.” This guides visitors towards taking the next step.
Showcase Testimonials and Case Studies: Display customer reviews, testimonials, and detailed case studies prominently on your site to build trust and credibility.
Simplify Contact Forms: Keep your contact forms short and easy to complete. Only ask for essential information to reduce friction and encourage more submissions.
Improve Site Speed: Ensure your website loads quickly, as a fast-loading site improves user experience and reduces bounce rates, which can lead to more conversions.
15. Try Hosting Roofing Workshops or Seminars
Hosting workshops or seminars can position you as an expert in the roofing industry and attract potential clients. Here’s how to organize successful events:
Choose Relevant Topics: Offer workshops on subjects like "How to Spot Roof Damage" or "Choosing the Right Roofing Material." This can attract homeowners who are interested in learning more about roofing.
Promote Your Event: Use social media, local advertising, and email marketing to promote your workshop and encourage attendance.
Provide Valuable Information: Ensure that your seminar provides useful and actionable information that showcases your expertise and builds trust with potential clients.
16. Implement a Referral Program to Increase Roofing Jobs
A well-designed referral program can help you generate more roofing jobs from satisfied customers. Here’s how to set it up:
Offer Attractive Incentives: Provide rewards, such as discounts or gift cards, to clients who refer new customers to your roofing business. This encourages them to spread the word.
Promote Your Referral Program: Make sure your customers know about your referral program. Mention it in follow-up emails, on your website, and during service visits.
Track and Reward Referrals: Keep a record of referrals and ensure that clients receive their rewards promptly. This reinforces positive behavior and encourages future referrals.
17. Conduct Competitive Analysis
Understanding your competitors’ strategies can reveal opportunities for improvement in your own roofing business. Here’s how to perform a competitive analysis:
Research Local Competitors: Start by identifying your top competitors in the local roofing market. Analyze their website, content, and SEO tactics to see what’s working for them.
Compare Keywords and Services: Look at the keywords your competitors rank for and the services they offer. This will help you identify gaps in your own strategy and areas where you can stand out.
Analyze Their Online Presence: Study the design and functionality of their websites, social media activity, and customer reviews. Use these insights to enhance your own online presence.
18. Showcase Your Expertise Through Content Marketing
Positioning yourself as an expert in the roofing industry can attract more clients. Here’s how to use content marketing effectively:
Create Educational Blog Posts: Write articles that answer common roofing questions, explain the benefits of different materials, or guide homeowners on how to maintain their roofs. This builds trust and positions you as a knowledgeable resource.
Use Case Studies: Share detailed case studies of previous roofing projects, highlighting challenges faced and how you solved them. This shows potential clients your capability and reliability.
Incorporate Visuals: Use photos, diagrams, and videos to enhance your content and make it more engaging. Visual content helps potential clients visualize the quality of your work.
19. Partner with Real Estate Agents and Property Managers
Building strong relationships with real estate agents and property managers can provide a steady stream of roofing jobs. Here’s how to establish these valuable partnerships:
Offer Specialized Services: Tailor your roofing services to meet the specific needs of real estate agents and property managers, such as pre-sale roof inspections, maintenance for rental properties, or fast-track repairs for properties on the market.
Provide Educational Resources: Equip real estate professionals with information about common roofing issues, signs of damage, and the importance of regular maintenance. This positions you as a knowledgeable partner they can rely on.
Establish a Referral Agreement: Set up a formal referral program with real estate agents and property managers where they receive a commission or discount for every client they refer to your roofing business.
Participate in Industry Events: Attend real estate and property management conferences, workshops, or local networking events to connect with potential partners and showcase your expertise in roofing.
20. Offer Maintenance Contracts for Long-Term Roofing Jobs
Offering maintenance contracts can help you secure long-term roofing jobs by building ongoing relationships with your clients. Here’s how to implement this strategy:
Create Maintenance Plans: Develop customized maintenance plans that address the specific needs of different types of roofs, such as annual inspections, gutter cleaning, and minor repairs. Offering these plans ensures the longevity of your clients' roofs and keeps you engaged with them regularly.
Bundle Services: Offer discounts or added value when clients sign up for a maintenance contract. For example, you could include a free roof inspection or a discount on future repairs as part of the agreement.
Promote the Benefits: Educate your clients on the advantages of regular roof maintenance, such as extending the lifespan of their roof, preventing costly repairs, and improving energy efficiency. Highlighting these benefits can make the offer more appealing.
Include Emergency Services: Enhance your maintenance contracts by including priority access to emergency services. This adds extra value and peace of mind for clients who want to be prepared for unexpected roofing issues.
We hope that you now have a better understanding of how to get more roofing jobs. If you enjoyed this article, you might also like our article on how to generate roofing leads without door knocking or our article on how to get concrete leads.
