How to Get Home Remodeling Leads (11 Methods for 2024)
Sep 12, 2024
In this article, we will show you how to get remodeling leads with 11 proven methods. Read on to learn more.
How to Get Remodeling Leads
There are many ways to generate more leads for your home remodeling business but we have limited the list below to the 11 most effective.
1. Optimize Your Website for SEO
To attract home remodeling leads, your website needs to rank well in search engine results. Here’s how to do it:
Local Keywords: Use keywords like “home remodeling services in [city]” or “best home remodelers near [city].” Place these in titles, headers, meta descriptions, and throughout your content.
Content Creation: Develop blog posts and articles that address common questions and concerns about home remodeling, such as “How to Plan a Kitchen Remodel” or “Top Trends in Home Renovation.”
Google My Business: Claim and optimize your Google My Business listing with accurate business information, and encourage customers to leave positive reviews to boost your local SEO.
2. Leverage Social Media Platforms
Social media is an effective way to showcase your work and connect with potential customers. Here’s how to maximize your presence:
Instagram: Share high-quality images and videos of your remodeling projects. Use Stories and Reels to show the process and engage with your audience.
Facebook: Create a dedicated business page and post updates on recent projects, customer testimonials, and home remodeling tips. Use Facebook Ads to target specific demographics in your service area.
Pinterest: Utilize Pinterest to create boards showcasing your best work, organized by room or type of remodel. Pinterest is a popular platform for homeowners seeking inspiration.
3. Get Listed in Directories
Being listed in directories can significantly increase your visibility to potential clients. Here’s where to list your home remodeling business:
Google My Business: Essential for appearing in local search results and on Google Maps.
Yelp: Frequently used by consumers to find and review local services.
Houzz: A platform specifically designed for home improvement and remodeling, where you can showcase your portfolio and connect with clients.
Angi (formerly Angie’s List): A trusted platform that connects homeowners with service professionals.
4. Implement a Referral Program
Referral programs are a powerful way to grow your client base. Here’s how to set one up:
Incentivize Referrals: Offer discounts or rewards to clients who refer new customers to you. This could be a percentage off their next project or a gift card.
Provide Easy-to-Share Materials: Give your clients business cards, brochures, or a referral link they can easily share with friends and family.
Track and Reward: Set up a system to track referrals and ensure that clients receive their rewards promptly.
5. Run Targeted Paid Ads
Paid advertising can quickly generate leads for your home remodeling business. Here are the most effective platforms:
Google Ads: Target high-intent keywords like “home remodeling near me” to attract customers who are actively searching for services. Use location-based targeting to reach local customers.
Facebook Ads: Promote your services with visually appealing ads that showcase your best work. Target specific demographics, such as homeowners in your area.
Instagram Ads: Use Instagram Ads to reach a broader audience with eye-catching visuals of your remodeling projects.
6. Attend Local Home Shows and Events
Home shows and community events are great opportunities to meet potential customers face-to-face. Here’s how to make the most of these opportunities:
Set Up an Engaging Booth: Create a visually appealing booth with examples of your work, brochures, and business cards. Consider offering a special show discount to attendees.
Network with Attendees: Engage with visitors, answer questions, and discuss their remodeling needs. Collect contact information for follow-up.
Participate in Panels or Workshops: Offer to speak or conduct workshops on remodeling topics to showcase your expertise and attract leads.
7. Focus on Generating Positive Reviews
Positive reviews can build trust and attract new clients. Here’s how to encourage them:
Request Reviews: After completing a project, ask satisfied clients to leave a review on platforms like Google, Yelp, or Houzz.
Follow-Up: Send a follow-up email with a direct link to your review page, making it easy for clients to share their feedback.
Offer Incentives: Consider offering a small discount or gift for clients who leave a review ensuring this complies with the platform’s guidelines.
8. Use SubSync for Geo-Targeted Home Remodeling Leads
SubSync CRM is an excellent tool for finding targeted leads in specific areas. Here’s how to use it for home remodeling:
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a targeting box around neighborhoods likely to need home remodeling services. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential home remodeling leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
9. Network with Other Local Professionals
Building relationships with other professionals in your area can lead to valuable referrals. Here’s how to network effectively:
Join Local Business Groups: Participate in local business associations or chambers of commerce to connect with real estate agents, contractors, and other professionals who might refer clients to you.
Collaborate on Projects: Work with interior designers, architects, and other professionals on larger projects. This collaboration can expand your network and lead to more referrals.
Offer Referral Partnerships: Establish formal referral agreements with complementary businesses, where you refer clients to each other.
10. Use Email Marketing to Stay Connected
Email marketing is a cost-effective way to nurture leads and keep in touch with past clients. Here’s how to use it:
Build and Segment Your List: Collect emails from website visitors, past clients, and interested prospects. Segment your list based on their interests, such as kitchen remodeling or full-home renovations.
Send Valuable Content: Share tips, trends, and news related to home remodeling. Include project spotlights and special offers to keep your audience engaged.
Automate Follow-Ups: Use email automation to follow up with leads who have inquired about your services, providing them with more information and encouraging them to schedule a consultation.
11. Offer Seasonal Promotions
Seasonal promotions can attract new clients and encourage existing ones to start new projects. Here’s how to create effective promotions:
Spring Remodeling Offers: Promote special discounts on kitchen or bathroom remodels as the spring season begins.
Summer Exterior Renovations: Offer deals on exterior remodeling projects like decks, patios, and outdoor living spaces during the summer months.
Holiday Discounts: Provide end-of-year discounts or special packages for clients looking to remodel before the holidays.
We hope that you now have a better understanding of how to generate home remodeling leads.
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