How to Get Painting Jobs (10 Effective Methods in 2024)
Aug 29, 2024
In this article, we will show you 10 proven ways on how to get clients for painting jobs. Read on to learn more.
How to Get More Painting Jobs
There are many ways to generate more jobs for your painting business but we have limited the list below to the 10 most effective.
1. Enhance Your Website for SEO
Optimizing your website for search engines is crucial to ensure it appears when potential customers search for painting services in your area. Below are the steps to get started:
Local SEO: Focus on optimizing your site for local searches by including your city or service area in your content, meta tags, and business listings. Consistency in your business name, address, and phone number (NAP) across all platforms is vital.
On-Page SEO: Make sure your website is optimized for keywords like “painting services CITY.” This involves placing these keywords in titles, headers, meta descriptions, and optimizing images with alt text.
Keyword Research: Identify the most relevant keywords for painting services in your area using tools like Google Keyword Planner. Keywords like “house painters CITY” or “interior painting services CITY” are great examples.
Content Creation: Write blog posts that address topics your clients care about. For instance, a blog post could cover “Top 5 Paint Colors for a Modern Living Room.” Interlink your blog posts to help both readers and search engines navigate your content better.
Learn how to get more painting jobs with SEO.
2. Use Subsync to Get Painting Jobs
Finding super-targeted painting jobs has never been easier, thanks to Subsync.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted painting jobs for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential painting jobs in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
3. Focus on Gathering Positive Reviews for Your Painting Business
Positive reviews play a crucial role in building trust and credibility for your painting business. Here’s how to collect more reviews and how they can benefit you:
Encourage Reviews: After completing a job, ask satisfied clients to leave a review on platforms like Google, Yelp, or Facebook. Offering a small incentive like a discount on future services can encourage more feedback.
Follow Up: Send an email or text after the job is done with a direct link to your review page, making it easy for clients to share their experience.
To maximize the impact of your reviews, focus on the following platforms:
Google Reviews: These reviews impact your local search rankings and help potential clients find you when searching for painting services.
Yelp: Yelp is popular for local businesses, and having positive reviews here can attract more local customers.
Houzz: A trusted platform for home improvement, positive reviews on Houzz can enhance your credibility with homeowners looking for painting services.
4. Network with Local Contractors
Building relationships with other contractors in your area can lead to valuable referrals and partnerships. Here’s how to network effectively to grow your painting business:
Join Local Business Groups: Become a member of local business networking groups or your area’s chamber of commerce to connect with other professionals. These groups often provide opportunities to build partnerships and receive referrals.
Form Referral Partnerships: Partner with contractors in related fields, such as construction, plumbing, or landscaping. Agree to refer clients to each other when complementary services are needed, like painting after a renovation or new construction.
Attend Local Events: Participate in local trade shows, business association meetings, and industry-specific events to meet other contractors. Introduce yourself, exchange contact information, and explore potential referral opportunities.
Collaborate on Projects: Work together with other contractors on larger projects where multiple trades are involved, such as home renovations. This not only builds trust but can also lead to more referrals.
5. Get Listed in Online Painting Directories
Adding your painting business to online directories is a great way to increase visibility and attract potential clients looking for painting services in your area. Here are both free and paid directories in the USA that are relevant to the painting industry:
Free Directories:
Google My Business: Essential for showing up in local search results and Google Maps when people look for painting services nearby. Learn more about securing more painting jobs using Google My Business Profile.
Yelp: Known for reviews, this platform helps service businesses like yours get discovered.
Bing Places for Business: Microsoft’s equivalent to Google My Business, also important for local search visibility.
Angi (formerly Angie’s List): Free to list your painting business, with options for paid features to boost visibility.
Houzz: A platform focused on home improvement, making it ideal for painting services.
Nextdoor: A neighborhood-specific platform where local businesses can connect with nearby customers.
Paid Directories:
HomeAdvisor: Offers lead generation services specifically tailored to home service providers, including painters.
Thumbtack (Pro Services): Paid options here can provide more visibility and lead generation tools for your painting business.
Houzz (Pro+): Paid features on Houzz can help you get in front of homeowners looking for painting services.
6. Use Email Marketing to Reach More Clients
Email marketing is a cost-effective way to stay connected with past clients and attract new ones to your painting business. Here’s how you can use it effectively:
Automate Your Emails: Use an email platform to automate campaigns, ensuring messages are sent at the right time to the right people. For example, set up a welcome series for new subscribers introducing your services.
Build and Organize Your Email List: Start by collecting email addresses from past clients, website visitors, and other leads. Organize your list by criteria such as service history, location, or interest level to send targeted emails.
Create Valuable Content: Your emails should provide value, not just promotions. Include tips on maintaining painted surfaces, advice on selecting colors, or reminders for seasonal services. For instance, send an email in the spring advising clients to prepare their homes for summer with fresh exterior paint.
Personalize Your Content: Personalizing emails can increase engagement. Use client data to tailor subject lines and content. For example, if a client had their home painted last year, offer them a maintenance service this year.
Learn how to generate more painting jobs with email marketing.
7. Invest in Paid Advertising
Paid advertising can quickly boost your visibility and help you reach potential clients actively searching for painting services. Here are some of the best platforms to consider:
Facebook Ads: Facebook allows you to target users based on location, interests, and behaviors. Create visually appealing ads that highlight your painting services and encourage potential clients to click through to your website or contact you directly. Learn how to secure more painting jobs using Facebook Ads.
Google Ads: Run ads targeting specific keywords related to painting services, such as “house painters CITY.” Use location targeting to ensure your ads reach people in your service area. Write compelling ad copy with clear calls to action, like “Get a Free Estimate” or “Book a Consultation.”
Local Service Ads: These ads appear at the top of Google search results and are designed for local businesses. They help you connect with clients looking for painting services in your area, such as “interior painters near me” or “exterior painting services.”
8. Optimize Your Website to Convert Visitors into Clients
Your website is a key tool for turning visitors into paying clients. Here’s how to optimize it for conversions:
Showcase Testimonials and Reviews: Highlight positive customer reviews and testimonials prominently on your website. This builds trust and credibility with potential clients.
Clear Calls to Action: Ensure every page of your website has a clear call to action, such as “Request a Free Estimate” or “Book Your Painting Service.” Make it easy for visitors to take the next step.
Simplify Contact Forms: Keep your contact forms short and easy to fill out. Ask only for the most necessary information to avoid discouraging potential clients from reaching out.
Improve Loading Speed: A fast-loading website provides a better experience for visitors, reducing bounce rates and increasing the likelihood of conversions.
9. Purchase Leads from Reputable Sources
Buying leads from trusted sources can provide a steady stream of potential clients for your painting business. Here’s where to find high-quality painting leads:
Thumbtack: Allows you to purchase leads from local customers actively searching for painters. You can view job details before deciding to purchase a lead.
Networx: A platform that helps contractors connect with homeowners looking for home improvement services, including painting.
HomeAdvisor: A well-known platform that connects homeowners with service professionals, offering targeted leads for painting services.
Angi (formerly Angie’s List): Provides both free and paid options for generating leads. Paid options often deliver higher-quality leads and better visibility for your business.
10. Cold Calling to Reach Potential Clients
Cold calling can be an effective way to introduce your painting services to potential clients who may not know about you. Here’s how to make the most of cold calling:
Target Your Call List: Focus on calling homeowners or businesses in your service area. Use tools to gather accurate and up-to-date contact information to ensure you’re reaching the right people.
Develop a Script: Create a short, persuasive script that highlights the benefits of your painting services. Mention any current promotions to encourage action.
Follow Up: After your call, send a follow-up email or message to thank them for their time and remind them of your offer. This keeps your business fresh in their mind.
Listen Actively: Pay attention to the needs and concerns of the person on the other end of the line. Tailor your responses to address their specific situation and build rapport.
We hope that you now have a better understanding of how to get clients for painting jobs. If you enjoyed this article, you might also like our article on how to get leads for a painting business or our article on how to get moving leads.
