How to Get Moving Leads (20 Effective Ways for 2024)
Aug 22, 2024
In this article, we will show you 20 proven methods on how to generate moving leads. Read on to learn more.
How to Get Leads for Moving Companies
Generating leads for your moving company is crucial for growth and success. Below are 20 effective strategies to help you attract and convert more customers.
1. Optimize Your Website for SEO
Optimizing your website for search engines is crucial for attracting more moving leads. Here’s how to make sure your site ranks well in Google when people search for moving services in your area:
Content Creation: Create high-quality content that addresses common questions and concerns related to moving. Each blog post should focus on a single topic, like “How to Pack Fragile Items” or “Tips for a Stress-Free Move”. Interlink your blog posts to keep visitors engaged and help search engines understand the structure of your site.
Use Local Keywords: Incorporate location-specific keywords throughout your website, such as “Moving services in [Your City]” or “Best movers in [Your City]”. This helps your site appear in local search results when potential customers are looking for movers in your area.
Page Speed: Optimize your site’s load time by compressing images and minimizing the use of heavy scripts. Faster page speeds lead to better user experience and can improve your ranking on Google.
Mobile-Friendly Design: Ensure your website is easy to navigate on mobile devices. A mobile-friendly design isn’t just good for user experience—it’s also a key factor in search engine rankings.
2. Email Marketing
Email marketing helps you stay connected with past customers and potential leads. Here are some tips for effective email marketing:
Segment Your List: Break down your email list into different groups based on factors like new customers, loyal repeat clients, or those who haven’t booked with you recently. This helps you deliver content that’s more personalized and relevant to each group.
Automation: Use email automation tools to create drip campaigns that nurture leads over time. For example, you can send a series of emails to new subscribers, gradually introducing them to your services and motivating them to book a move.
Content Ideas: Share newsletters filled with useful moving advice, timely reminders for different seasons, and exclusive offers. Providing educational content keeps your brand top of mind and encourages customers to return.
Learn more about getting leads with email marketing.
3. Focus on Generating Positive Reviews
Positive reviews are critical for building trust with new customers. Here’s how to encourage more positive reviews:
Ask for Reviews: After completing a move, ask your customers to leave a review on Google, Yelp, Facebook, or any other relevant platform. Make it easy by providing them with direct links to your review pages.
Offer Incentives: Consider offering a small discount on future services or a gift card in exchange for a review. Make sure this complies with platform policies, as some may have restrictions on incentivizing reviews.
Respond to Reviews: Always respond to reviews—both positive and negative. Thank customers for positive feedback and address any concerns raised in negative reviews promptly and professionally.
To maximize the impact of your reviews, focus on the following platforms:
Google Reviews: Google Reviews are critical for local SEO and visibility. High ratings on Google can boost your business’s placement in local search results, making it easier for potential customers to find you.
Trustpilot: Trustpilot is increasingly valuable for service providers. A strong profile on Trustpilot can enhance your credibility and attract customers who value highly-rated businesses.
Yelp: Yelp is a trusted platform for finding local services. Having a solid presence on Yelp with numerous positive reviews can significantly improve your reputation and attract more local customers.
Facebook Reviews: Many potential customers check Facebook for recommendations before making a decision. Positive reviews on your business’s Facebook page not only build trust but can also be seen by the reviewer’s network, increasing your reach.
Angi (formerly Angie’s List): Angi is specifically designed for home service providers. Earning positive reviews on this platform can differentiate you from competitors and attract high-quality leads who are serious about finding reliable services.
4. Use Subsync
Finding super targeted moving leads has never been easier, thanks to Subsync.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted moving leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential roofing leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
SubSync Lead Generation Tutorial
SubSync Auto Dialer Tutorial
SubSync Email Tutorial
5. Social Media
Social media platforms are powerful tools for reaching potential customers and building your brand. Each platform offers unique ways to engage with your audience and generate leads.
Instagram: Instagram is a visual platform perfect for showcasing your services. Post high-quality images of your work, customer testimonials, and behind-the-scenes content. Engage with your audience through stories and reels.
Learn more about getting leads with Instagram.X (Formerly Twitter): X is ideal for sharing quick updates, tips, and engaging with your community. Use it to share promotions, news, and build a local following. Utilize hashtags related to moving and your location to increase visibility.
Learn more about getting leads with X.Facebook: Use Facebook to connect with local communities and target specific demographics through ads. Create a business page to share updates, promote services, and engage with followers. Building a community by joining local groups and contributing valuable content can further increase your reach.
Learn more about generating leads with Facebook.LinkedIn: LinkedIn is great for networking with other professionals and businesses. Use it to build relationships with real estate agents and other referral partners. Share industry news, company updates, and connect with potential business clients.
Learn more about getting leads with LinkedIn.YouTube: This platform is used to create how-to videos, showcase your services, and build trust with potential customers. Consider showing before-and-after footage of your moving projects or providing tips for common moving challenges. This type of content can engage viewers and drive more inquiries.
Learn more about generating leads with YouTube.
6. Put Up Flyers in Your Local Area
Traditional methods like putting up flyers in your local area can still be effective. Here’s how to maximize their impact:
Target Specific Areas: Distribute flyers in places with high foot traffic, such as community centers, grocery stores, coffee shops, laundromats, and libraries. These locations often have bulletin boards specifically for community announcements.
Clear Message: Ensure your flyer has a clear, concise message with a strong call to action. Include your contact information and any current promotions.
Eye-Catching Design: Your flyer should be visually appealing and easy to read. Use bright colors, bold fonts, and clear images that represent your moving
Learn more about generating leads with flyers.
7. Use Paid Advertising
Paid advertising is a powerful way to generate immediate leads by targeting potential customers online. Here’s how to make the most of paid advertising:
Google Ads: Google Ads allows you to target specific keywords and appear at the top of search results. This method is effective for capturing leads actively searching for moving services. Set a budget, choose your keywords carefully, and use ad extensions to provide extra information like phone numbers and locations.
Facebook Ads: Facebook Ads lets you target specific demographics, ensuring your ads reach the right audience. Use Facebook’s robust targeting options to narrow down your audience by location, age, interests, and more. Experiment with different ad formats like carousel ads or video ads to see what performs best.
8. Get Listed in Free and Paid Local Directories
Listing your business in local directories helps improve your online visibility and makes it easier for potential customers to find you. Here’s a list of trusted free and paid directories in the USA:
Free Directories:
Google Business Profile: Essential for local SEO, helps your business appear on Google Maps and in local search results. Learn more about getting moving leads with Google Business Profile.
Yelp: A popular directory where customers can leave reviews and rate your services.
Bing Places for Business: Similar to Google My Business but for Bing search engine users.
YellowPages.com: A well-known directory that still holds value, especially for older demographics.
Paid Directories:
Angi (formerly Angie’s List): Offers free listings; users can search for local movers and read customer reviews.
HomeAdvisor: Connects service providers with homeowners looking for specific services; requires a fee for lead generation.
Thumbtack: Allows service providers to bid on projects; charges per lead.
Houzz: A platform mainly for home improvement services but can be useful for movers; offers paid advertising options.
Nextdoor: A neighborhood-specific social network that offers paid business listings.
Mover’s Directory (specific to moving services): A niche directory tailored for moving companies, often requiring a subscription fee.
These directories help potential customers find your services when they search online. Start with free options, and as your business grows, consider investing in paid directories to increase your visibility further.
9. Purchase Leads from Lead Sellers
Buying leads from reputable companies can provide a steady stream of new customers. Here’s what to keep in mind:
HomeAdvisor: HomeAdvisor connects you with homeowners who are actively seeking moving services. They generate leads by targeting customers who are in the market for home-related services, ensuring that the leads you receive are relevant and likely to convert.
Thumbtack: Thumbtack allows you to bid on jobs that match your services. You’ll receive leads from people specifically looking for movers in your area. The platform provides detailed information about each lead, so you can decide which ones are worth pursuing.
Angi (formerly Angie’s List): Angi offers access to a community of homeowners looking for trusted service providers. The platform emphasizes quality and reviews, so maintaining a strong profile with positive customer feedback is crucial.
While these leads can be more expensive, they’re often well-vetted and ready to convert, making them a valuable investment during slower periods.
10. Network with Other Contractors in Your Area
Networking with other contractors, such as real estate agents, property managers, and storage facility operators, can lead to valuable referrals. Here’s how to start:
Identify Key Partners: Focus on professionals who interact with people likely to need moving services, such as real estate agents, mortgage brokers, home inspectors, and storage facility managers.
Attend Local Events: Participate in local business events, real estate open houses, and community meetings where you can meet potential partners. Bring business cards and be ready to explain how your services can benefit their clients.
Offer Referral Incentives: Create a referral program that rewards partners for sending business your way. This could be a monetary referral fee, a gift card, or a discount on your services.
Build Long-Term Relationships: Networking is about building trust and long-term relationships. Regularly check in with your network, offer your assistance, and look for ways to collaborate on projects that benefit both parties.
Cross-Promote Services: Consider offering package deals with other contractors. For example, you could partner with a cleaning service to offer a move-in/move-out cleaning and moving package. This can increase your visibility and appeal to potential customers looking for comprehensive solutions.
11. Direct Mail
Direct mail campaigns can effectively reach homeowners in your area, especially those who have recently listed their homes for sale or rent. Here’s how to use it effectively:
Postcards and Brochures: Distribute postcards or brochures that showcase your services, special promotions, and contact details. An eye-catching design can capture attention and drive more inquiries and bookings.
Targeted Campaigns: Concentrate your efforts on specific neighborhoods or groups most likely to require your services. This approach enhances the impact of your direct mail campaigns by reaching the right people.
Follow-Up: Consider following up with a phone call or email to those who received your mailer. Adding this personal touch can help turn recipients into leads.
12. Door Knocking
Door knocking is a direct approach to generating leads that can yield immediate results. Here’s how to effectively use door-knocking to find new customers:
Target High-Turnover Areas: Focus on neighborhoods with high turnover rates, such as those near military bases, colleges, or areas with a lot of rental properties.
Professional Appearance: Dress professionally and carry branded materials like flyers or business cards. First impressions are crucial when approaching someone’s home.
Introduce Yourself: Be polite and introduce yourself with a friendly greeting. Briefly explain who you are and what services you offer, and ask if they’re planning a move in the near future.
Leave Behind Materials: Even if the homeowner isn’t interested, leave behind a flyer or business card. They might keep your information for future reference or pass it on to someone who needs your services.
Follow-Up: If the homeowner isn't ready to decide immediately, ask if you can check in with them later. Gather their contact details and make sure to follow up with a call or visit at a later date.
Learn more about getting moving leads by door knocking.
13. Cold Calling
Cold calling can be an effective way to generate leads, especially when you target the right audience. Here’s how to do it effectively:
Targeted List: Start with a well-researched list of potential customers. Focus on homeowners who have recently listed their homes for sale, as they are likely in need of moving services.
Clear Script: Develop a clear and concise script that highlights the benefits of your moving services. Be prepared to answer common questions and address concerns.
Follow-Up: If the prospect isn’t ready to commit, schedule a follow-up call or send a follow-up email with additional information about your services. Persistence can pay off, so don’t be discouraged by initial rejections.
Timing: Call during times when people are likely to be at home and available, such as late morning or early evening. Avoid calling too early in the morning or too late at night.
14. Optimize Your Website for Conversions
Once visitors land on your website, it’s crucial to convert them into leads. Here’s how to make your website a powerful tool for lead generation:
Clear Calls to Action (CTAs): Your website should have prominent, easy-to-find CTAs, such as “Get a Free Quote,” “Contact Us Today,” or “Book Your Move Now.” Place these CTAs on every page to encourage visitors to take the next step.
Simple Contact Forms: Keep your contact forms short and easy to complete. Ask for only the most essential information, such as name, email, phone number, and move date. The easier the form, the more likely visitors are to fill it out.
Customer Testimonials: Display customer testimonials and reviews prominently on your website. Positive feedback from past customers builds trust and can persuade new visitors to choose your services.
Trust Badges: Include trust badges, such as “Licensed and Insured,” “BBB Accredited,” or “Google Verified,” to reinforce your credibility and professionalism.
Fast Load Times: Ensure your website loads quickly. Slow websites can frustrate visitors and lead to higher bounce rates. Optimize images, reduce unnecessary plugins, and use a reliable hosting service.
User-Friendly Design: Your website should be easy to navigate, with a clean layout that guides visitors to the information they need. Use a responsive design that looks great on both desktop and mobile devices.
Landing Pages: Create dedicated landing pages for specific services or promotions. These pages should be tailored to convert visitors interested in that particular service, with focused content and a strong CTA.
15. Utilize Your Moving Trucks as Mobile Billboards
Your moving trucks are more than just transportation, they can also be marketing tools that can generate leads simply by being seen. Here’s how to maximize their potential:
Brand Your Trucks: Ensure that your moving trucks are clearly branded with your company’s logo, contact information, and website. Use large, readable fonts and bright colors that stand out from a distance.
Park Strategically: When not in use, park your trucks in high-visibility areas, such as busy streets, near shopping centers, or at local events. This can expose your brand to a large audience and generate leads passively.
Community Events: Participate in community events, such as parades or local fairs, by parking your truck in a prominent location. Offer small services like providing moving tips or giveaways to engage with potential customers.
Document and Share: Take photos of your branded trucks in action and share them on your social media platforms. This not only boosts your online presence but also reinforces your brand image.
16. Offer Referral Discounts to Existing Customers
Word-of-mouth is one of the most powerful marketing tools, and offering referral discounts can encourage your satisfied customers to spread the word. Here’s how to implement a successful referral program:
Create a Simple Program: Offer a straightforward referral discount, such as $50 off for both the referrer and the referred customer on their next move. Make sure the terms are easy to understand.
Promote Your Program: Include information about your referral program on your website, in follow-up emails after a move, and on printed materials like business cards or invoices.
Track Referrals: Use a CRM or a simple tracking system to monitor referrals and ensure that discounts are applied correctly. This helps maintain customer trust and the integrity of your program.
Reward Loyal Customers: Consider offering additional incentives, like a bonus discount or a gift card, to customers who refer multiple new clients.
17. Implement a Loyalty Program for Repeat Customers
Loyalty programs aren’t just for retail businesses; they can be highly effective for moving companies too. Here’s how to implement a loyalty program that keeps customers coming back:
Design the Program: Offer benefits such as discounts on future moves, priority scheduling, or free packing supplies for repeat customers. Make sure the benefits are appealing and valuable to your customers.
Easy Enrollment: Make it simple for customers to join your loyalty program. You can automatically enroll them after their first move or allow them to sign up through your website.
Regular Communication: Keep in touch with loyalty program members through email newsletters, offering exclusive promotions or tips to maintain their interest and engagement.
Track and Reward: Use a CRM system to track customer activity and ensure that rewards are applied consistently. Acknowledge and thank customers for their loyalty, reinforcing their connection to your business.
18. Collaborate with Local Businesses for Cross-Promotions
Partnering with other local businesses can be a win-win situation that expands your reach and generates new leads. Here’s how to effectively collaborate for cross-promotions:
Identify Potential Partners: Look for businesses that complement your services, such as real estate agencies, home improvement stores, or cleaning companies. These businesses often share a similar customer base.
Create Joint Offers: Develop special packages or discounts that benefit customers of both businesses. For example, offer a discount on moving services when a customer purchases home improvement supplies from your partner.
Promote Together: Co-market your promotions through each other’s social media channels, websites, and email newsletters. This increases exposure for both businesses and can attract more leads.
Leverage Events: Collaborate on local events, such as home shows or community fairs, where you can jointly promote your services. This gives both businesses more visibility and opportunities to engage with potential customers.
19. Optimize Your Website for Voice Search
With the rise of smart speakers and voice-activated search, optimizing your website for voice search can give you a competitive edge. Here’s how to make your site voice search-friendly:
Focus on Conversational Keywords: Voice search queries are often phrased as questions or full sentences. Optimize your content for long-tail keywords and natural language, such as “What’s the best moving company near me?”
Create FAQ Pages: Develop a comprehensive FAQ page that addresses common questions potential customers might ask, such as “How much does it cost to hire movers?” or “What services does [Your Company] offer?”
Improve Local SEO: Voice searches are often location-based, so make sure your Google My Business listing is up-to-date, and include your city and region in your content.
Optimize for Mobile: Ensure your website is mobile-friendly since many voice searches are conducted on mobile devices. This includes fast load times, easy navigation, and responsive design.
20. Leverage Google Local Services Ads
Google Local Services Ads (LSAs) are a targeted and cost-effective way to generate high-quality moving leads by directly connecting your business with potential customers in your area. Here’s how to effectively use LSAs:
Become Google Guaranteed: To participate in LSAs, ensure your business meets the eligibility requirements to get the Google Guaranteed badge. This badge signals to customers that your business is trustworthy and has been vetted by Google.
Pay Per Lead, Not Per Click: Unlike traditional Google Ads, LSAs charge you only when a customer contacts you directly through the ad. This pay-per-lead model ensures that your budget is spent more efficiently, focusing on genuine inquiries rather than just clicks.
Customize Service Areas and Job Types: LSAs allow you to specify the geographic areas and types of moving jobs you want to target. This level of customization ensures that you’re reaching customers who are most relevant to your business.
Highlight Your Unique Selling Points: In your LSA profile, emphasize what sets your moving company apart, whether it’s exceptional customer service, specialized moving services, or years of experience. Use this space to make your business stand out from competitors.
Encourage Reviews: While reviews were mentioned earlier, LSAs particularly benefit from fresh, positive reviews, as they directly influence your ranking in the ad results. Encourage satisfied customers to leave reviews specifically mentioning their experience with your LSA, as this can boost your ad’s visibility.
What Is Moving Leads Generation?
Moving leads generation involves the process of identifying and capturing the contact information of potential customers who are interested in relocation services through methods like online forms, social media campaigns, and referral programs.
This data helps moving companies in customizing their marketing strategies to attract new clients.
Example: Atlas Van Lines uses the LeadTracker3000 to capture information from online forms submitted by visitors interested in their long-distance moving services. This enables targeted marketing campaigns via social media platforms like Facebook and Instagram to engage potential clients directly.
Benefits of Getting Moving Leads
Generating moving leads can significantly enhance the customer acquisition process for moving companies. Here are some of the most common benefits of using them:
1. Targeted Marketing Increases Conversion Rates
Acquiring moving leads allows companies to focus their marketing efforts on individuals already interested in moving services. This targeted approach saves time and resources, increasing the likelihood of converting inquiries into actual sales.
2. Detailed Customer Insights Enhance Service Customization
Moving leads provide valuable data about potential customers, such as location, budget, and preferred moving dates. This information helps businesses tailor their offerings to meet the specific needs and preferences of different customer segments.
3. Accelerated Sales Process Reduces Time to Close Deals
By receiving leads that are already pre-screened and interested in moving services, companies can expedite the sales process. This leads to quicker closures and a more efficient turnover from lead to customer.
4. Higher Quality Leads to Improve Financial Returns
Investing in lead generation strategies often results in a higher ROI because the leads generated are of higher quality and more likely to convert compared to broad-spectrum advertising.
5. Continuous Lead Flow Offers Market Competitiveness
Having a steady influx of new leads can give moving companies a competitive edge in the market. It allows them to maintain a constant pipeline of potential jobs, staying ahead of competitors who might not be as proactive in lead generation.
6. Business Scalability Through Flexible Lead Management.
With effective lead generation, businesses can scale their operations up or down based on the volume and quality of leads they generate. This adaptability is crucial for managing growth and resource allocation efficiently.
We hope that you now have a better understanding of how to generate leads for home improvement. If you enjoyed this article, you might also like our article on how to get painting jobs or our article on how to get moving jobs.
