How to Get More Moving Jobs (18 Effective Methods for 2024)
Sep 10, 2024
In this article, we will show you how to get moving jobs with 18 effective methods. Read on to learn more.
How to Get Moving Jobs
There are many ways to generate more leads for your moving business but we have limited the list below to the 18 most effective.
1. Build a Strong Brand Identity
Your brand is your first impression, and a strong brand identity can make you memorable when clients need moving services.
Create a Professional Image: Design a clean logo, maintain a professional website, and ensure your moving trucks and uniforms showcase your brand.
Consistency in Marketing: Use the same logos, colors, and messaging across all your platforms—social media, business cards, and even email signatures.
2. Optimize Your Website for SEO
Optimizing your website to appear in search engine results is key to attracting more moving jobs.
Target Local Keywords: Use keywords like “movers in [city]” or “moving company near me” to capture local searches.
Update Your Content: Regularly post blogs or articles about moving tips, packing guides, and moving industry trends to rank higher in search results.
Learn more about getting moving jobs with SEO.
3. Leverage Pay-Per-Click (PPC) Advertising
PPC ads allow you to appear at the top of search engines when potential clients look for movers.
Target Relevant Keywords: Use Google Ads to bid on keywords like “local movers” or “moving company quotes” for targeted lead generation.
Monitor Campaign Performance: Regularly track and adjust your ad campaigns to optimize cost per conversion and boost leads.
4. Implement Local SEO Strategies
Ranking high in local search results helps you attract nearby clients.
Optimize Your Google My Business Profile: Fill out your business name, address, contact details, and service hours. Ensure your listing is complete and up to date.
Collect Reviews: Encourage satisfied customers to leave reviews on your Google profile to improve your ranking and build trust with potential clients.
5. Use SubSync for Lead Generation
Finding super targeted moving leads has never been easier, thanks to Subsync.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted moving jobs for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential moving leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
6. Utilize Google Local Services Ads
Google Local Services Ads (LSAs) allow potential clients to find you directly in search results.
Get Verified: Apply for Google’s Local Services Ads by going through their screening process. Once approved, your business will appear at the top of relevant searches.
Pay Per Lead: With LSAs, you only pay when clients contact you directly, making it a cost-effective way to generate quality leads.
7. Run Retargeting Ads
Retargeting ads help you stay visible to clients who have visited your website but haven’t booked a service.
Use Google and Facebook Ads: Set up retargeting ads that follow potential clients as they browse other websites, reminding them of your moving services.
Encourage Conversions: Include special promotions or discounts in your retargeting ads to incentivize clients to return and book your services.
8. Network with Realtors and Property Managers
Real estate professionals are a goldmine for moving referrals.
Build Relationships: Connect with realtors, property managers, and leasing agents who can recommend your services to clients needing to move.
Offer Referral Incentives: Provide a referral fee or discount to professionals who send business your way.
9. Utilize Your Moving Trucks as Mobile Billboards
Your trucks are moving advertisements and can help generate leads while you’re on the road.
Maximize Visibility: Park your branded trucks in high-traffic areas, such as busy streets or at local events, to increase your brand’s visibility.
Take Photos for Social Media: Share images of your trucks on social media to further promote your business and build recognition in your community.
10. Distribute Direct Mail Campaigns
Direct mail campaigns remain a valuable way to reach clients who are about to move.
Target Home Sellers: Use data from local real estate listings to send moving service postcards to homeowners preparing to sell.
Include a Call to Action: Offer discounts or limited-time promotions to encourage recipients to contact you for quotes.
11. Network with Other Moving Companies
Not all moving companies are competitors; they can be valuable partners when they have overflow jobs.
Establish Connections: Reach out to other local moving companies for opportunities to swap leads when they are fully booked.
Offer Referral Fees: Give other movers an incentive to refer clients to your business when they cannot accommodate them.
12. Engage in Facebook Advertising
Facebook Ads allow you to reach local audiences and generate moving leads.
Target Specific Audiences: Use Facebook Ads to target people in your service area who are likely to be moving, such as homeowners or renters.
Use Retargeting on Social Media: Facebook also allows you to retarget website visitors, keeping your business visible during their decision-making process.
Learn more about getting moving jobs with Facebook Ads.
13. Build a Referral Program for Past Clients
Your past clients are an excellent resource for new leads.
Incentivize Referrals: Offer previous clients a discount or gift card for every successful referral they send your way.
Email Marketing: Send monthly emails to past clients reminding them about your referral program and offering exclusive deals.
14. Connect with Storage Facilities
People often need storage when moving, making storage facilities a great lead source.
Form Partnerships: Visit local storage facilities, introduce yourself, and offer referral incentives for clients needing moving services.
Maintain Relationships: Drop by with small gifts, such as donuts or coffee, to maintain strong relationships with facility managers.
15. Participate in Local Events
Community events give you a chance to showcase your business and connect with potential clients.
Sponsor Events: Sponsor local festivals, charity runs, or neighborhood markets where you can display your logo and services.
Offer Giveaways: Set up a booth at community events and give away branded items, such as T-shirts or water bottles, with your company logo.
16. Buy Moving Leads from Providers
Purchasing leads can be a fast way to acquire new clients, especially for newer moving companies.
Select Reputable Providers: Look for reliable moving lead providers such as Quoterunner, Moving Help, or Thumbtack to generate high-quality leads.
Track Lead Conversion: Monitor the quality of purchased leads by tracking conversion rates and adjusting your lead purchasing strategies as needed.
17. Network Online via Facebook Groups and LinkedIn
Online community groups are great places to generate leads and network with local residents.
Engage in Facebook Groups: Join local community groups and offer helpful advice related to moving. Avoid spamming with direct advertisements; instead, focus on building relationships.
Connect with Professionals on LinkedIn: Network with realtors, property managers, and other business owners on LinkedIn for potential referrals.
18. Run Email Campaigns to Stay Top of Mind
Email marketing keeps your moving company in front of potential clients and past customers.
Segment Your Email List: Send personalized emails to different client segments, such as new homeowners or repeat customers, with relevant offers.
Offer Seasonal Discounts: Run limited-time promotions during peak moving seasons, such as summer, to encourage bookings through your email campaigns.
Learn more about getting moving jobs using email campaigns.
We hope that you now have a better understanding of how to get moving jobs.
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