Get More Customers for My Small Business (13 Methods for 2024)
Sep 10, 2024
In this article, we will show you how to get more leads for your small business with 13 effective methods. Read on to learn more.
How to Get More Customers for My Small Business
There are many ways to generate more leads for your small business but we have limited the list below to the 13 most effective.
1. Create a User-Friendly Website
Your website is often the first touchpoint for potential customers, so it’s essential that it’s easy to navigate, mobile-friendly, and visually appealing. Make sure it has clear calls-to-action (CTAs) like “Contact Us” or “Get a Free Quote” to guide visitors toward making a decision. Include customer testimonials, an overview of your services, and easy-to-find contact information.
Ensure your website is optimized for fast load times.
Highlight key services and include customer reviews prominently.
2. Optimize for Local SEO
Local search engine optimization (SEO) is crucial for making your business easy to find online. Use local keywords like “plumbing services near me” in your website content and meta descriptions. Claim and optimize your Google Business Profile to improve your ranking in local searches and attract customers in your area.
Consistently update your business information across all platforms.
Encourage satisfied customers to leave Google reviews to boost your local SEO.
3. Use Google Ads for Targeted Campaigns
Google Ads allows you to run targeted campaigns that reach customers actively searching for services in your area. Use relevant keywords and set up location-based targeting to ensure your ads are shown to local customers. Implement remarketing campaigns to stay top-of-mind with people who have previously visited your website but didn’t convert.
Focus on high-intent keywords like “[service] in [city]” for better conversions.
Set a daily budget and track performance to optimize your ad spend.
4. Leverage Social Media for Lead Generation
Social media platforms such as Facebook, Instagram, and LinkedIn offer valuable opportunities for lead generation. Post engaging content like before-and-after photos, client testimonials, and seasonal promotions. Use paid social ads to reach specific demographics and target customers by location, interests, or behaviors.
Engage with your audience through comments and direct messages.
Run lead generation ads on platforms like Facebook and Instagram to capture new leads.
5. Utilize SubSync for High-Quality Leads
Finding super targeted small business leads has never been easier, thanks to Subsync.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted small business leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential small business leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
6. Implement a Referral Program
Word-of-mouth referrals are one of the most trusted and effective ways to generate new leads. Create a referral program that rewards your existing customers for referring new clients. Offer incentives like discounts, free services, or gift cards for every successful referral.
Promote your referral program through email and social media.
Provide rewards to both the referrer and the new customer for better engagement.
7. Engage with Leads on LinkedIn
LinkedIn is a powerful platform for business-to-business (B2B) marketing. Use it to connect with industry professionals, share valuable insights, and build relationships. LinkedIn’s lead generation forms make it easy for users to express interest in your services without leaving the platform, helping you collect valuable leads.
Join LinkedIn groups related to your industry and actively participate.
Use LinkedIn Ads to target specific industries or job roles for higher-quality leads.
8. Run Email Marketing Campaigns
Email marketing allows you to stay connected with both existing customers and leads. Build your email list by collecting contact information from website visitors or event attendees. Send regular newsletters, promotions, and updates to nurture leads and encourage repeat business.
Use segmentation to send personalized offers based on customer behavior or preferences.
Automate email follow-ups to keep leads engaged after initial contact.
9. Attend Networking Events
Networking events, whether in-person or virtual, are a great way to meet potential clients and industry partners. Attend local business expos, community events, and trade shows to showcase your services, distribute business cards, and make new connections. Follow up with attendees to convert those connections into leads.
Prepare a clear and concise pitch about your business.
Bring promotional materials like flyers, brochures, or giveaways to leave a lasting impression.
10. Offer Free Consultations or Audits
Offering a free consultation or audit allows potential customers to experience your expertise firsthand. For example, if you run a digital marketing agency, offer a free website audit. This not only helps establish trust but also gives you a chance to demonstrate the value of your services.
Promote your free consultation offers on your website and through social media.
Follow up quickly after the consultation with a personalized quote or proposal.
11. Create High-Value Lead Magnets
Lead magnets like eBooks, checklists, or how-to guides are an excellent way to attract potential customers. Offer these valuable resources in exchange for contact information, helping you grow your email list and nurture those leads over time.
Create resources that address common challenges or pain points for your target audience.
Use a clear CTA like “Download Now” to encourage visitors to take action.
12. Build Strategic Partnerships
Partnering with complementary businesses is an effective way to expand your reach and generate new leads. For instance, a web design business might collaborate with a marketing agency to cross-promote services. These partnerships can help you tap into new customer bases and increase brand exposure.
Identify local businesses that serve the same target audience but aren’t direct competitors.
Establish mutually beneficial referral arrangements.
13. Focus on Customer Reviews and Testimonials
Online reviews play a major role in building trust with potential customers. Encourage happy customers to leave reviews on platforms like Google, Yelp, and Facebook. Positive reviews not only boost your reputation but also improve your SEO, making it easier for new leads to find your business.
Send follow-up emails or texts to customers asking them to review your business.
Feature glowing testimonials on your website and social media channels.
We hope that you now have a better understanding of how to get more leads for your small business.
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