How to Get Landscaping Leads (25 Methods for 2024)
Sep 10, 2024
In this article, we will show you how to get leads for landscaping with 25 effective methods. Read on to learn more.
How to Get Leads for Landscaping
There are many ways to generate more leads for your landscaping business but we have limited the list below to the 25 most effective.
1. Optimize Your Google My Business Listing
Setting up and optimizing your Google My Business (GMB) is critical for visibility in local searches. Ensure your profile includes accurate business information—such as your name, address, and phone number—along with photos of your completed landscaping projects. Encourage satisfied clients to leave positive reviews to boost your credibility.
Keep your profile updated with seasonal photos of your work.
Respond to all reviews to engage with your audience.
2. Utilize Your Trucks as Moving Billboards
Your work trucks can serve as mobile billboards for your business. Add your company’s name, phone number, website, and logo to your vehicles. Every time your trucks are on the road or parked at job sites, they can attract attention from potential customers in the neighborhood.
Ensure the design is easy to read from a distance.
Park strategically in high-traffic areas.
3. Use SubSync to Get Geo-Specific Landscaping Leads
Finding super targeted landscaping leads has never been easier, thanks to SubSync.
In the SubSync CRM, go to the “Find Leads” tool > “Find New Leads” and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted landscaping leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential landscaping leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value, and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
4. Create a Referral Program
Referral programs are a great way to generate landscaping leads. Offer your existing clients a discount or free service when they refer new customers. Both your current clients and the referred customers can benefit, making it a win-win strategy.
5. Build Partnerships with Local Businesses
Form partnerships with complementary local businesses, such as nurseries, garden centers, or home improvement stores. You can mutually refer clients and cross-promote services by leaving business cards or flyers in each other’s locations, expanding your reach.
Offer referral incentives to motivate partners to recommend your services.
Display branded materials prominently at partner locations.
6. Develop a Lead-Generating Website
Your website is one of the most powerful tools for lead generation. Ensure that your site is easy to navigate and includes a simple form for visitors to request a free quote. Showcase past projects with high-quality images and optimize your site for search engines to increase organic traffic.
Implement local SEO by targeting phrases like “landscaping services in [City].”
Add customer testimonials and a portfolio to build trust.
7. Attend Local Community Events
Participating in community events and trade shows is a great way to meet potential clients face-to-face. Set up a booth, distribute brochures, and engage with attendees to promote your landscaping services.
8. Try Email Marketing Campaigns
Collect email addresses from prospective clients through your website or at local events and send them regular newsletters. Email campaigns allow you to stay connected with leads and customers by sharing promotions, seasonal tips, and project showcases.
Segment your email list to target customers based on their location or past interactions.
Use automation to send follow-up messages after inquiries or service calls.
Learn more about generating landscaping leads with email marketing.
9. Run a Targeted Pay-Per-Click (PPC) Campaign
Pay-per-click (PPC) advertising through Google Ads can help you appear at the top of search results for keywords like “lawn care services near me.” Target your ads geographically and choose high-intent keywords to ensure your ads reach homeowners actively seeking landscaping services.
Set up geo-targeted campaigns to focus on local areas.
Track your return on investment (ROI) closely to optimize performance.
10. Distribute Flyers and Door Hangers
Traditional marketing methods like flyers and door hangers still work for local businesses. Distribute them in neighborhoods where you’ve recently completed jobs, showcasing your work and offering promotions.
Target specific neighborhoods that are likely to need landscaping services.
Include a clear call-to-action, such as “Call today for a free quote.”
Learn more about generating landscaping leads with flyers.
11. Network with Realtors and Property Managers
Build relationships with real estate agents and property managers who frequently need landscaping services for properties. These professionals can provide you with a steady stream of leads, especially for properties about to be listed for sale or rent.
Offer discounts for recurring services on rental properties.
Network with real estate agents at local business events.
12. Start a Landscaping Blog
Creating a blog that offers tips and advice on lawn care and landscaping can help attract visitors to your website. By addressing common landscaping problems, you position yourself as an expert and draw in potential leads.
13. Leverage Online Reviews
Positive reviews are vital for building trust with potential customers. Encourage satisfied clients to leave reviews on platforms like Google, Yelp, and Facebook. Responding to reviews also shows you care about customer feedback, which can further build trust.
Follow up with customers via email, asking them to leave a review.
Offer small incentives, such as discounts, to encourage review submissions.
14. Offer Free Lawn Inspections
Positive reviews are vital for building trust with potential customers. Encourage satisfied clients to leave reviews on platforms like Google, Yelp, and Facebook. Responding to reviews also shows you care about customer feedback, which can further build trust.
Follow up with customers via email, asking them to leave a review.
Offer small incentives, such as discounts, to encourage review submissions.
15. Use Local SEO to Your Advantage
Local SEO involves optimizing your website and online presence to rank for location-specific searches like “landscaping services in [Your City].” Ensure your business information is consistent across all online directories and that you are targeting local keywords.
16. Run a 5-Star Review Campaign
Encourage your clients to leave glowing reviews on platforms like Google and Yelp. These reviews increase trust with potential leads and boost your visibility in search results.
17. Send Direct Mail Postcards
Direct mail campaigns can be highly effective for reaching homeowners in your area. Send personalized postcards offering discounts or seasonal promotions to encourage new clients to contact you.
18. Advertise in Local Newspapers
Print ads in local newspapers still work for certain audiences. Run short, to-the-point ads that highlight your services and include a call-to-action to visit your website or call for a quote.
19. Offer Seasonal Promotions
Offering limited-time promotions, such as discounts for fall cleanups or winter snow removal, can help you attract customers who are looking for specific seasonal services. This also helps fill your calendar during slower months.
Use email and social media to promote seasonal offers.
Highlight the benefits of timely services to create urgency.
20. Create Video Ads
Video marketing is an engaging way to showcase your landscaping work. Create short video ads or project highlight reels to run on platforms like YouTube, Facebook, and Instagram. Video content allows potential customers to see the quality of your work firsthand.
Use drone footage to showcase large projects.
Share customer testimonials in your videos.
21. Canvass Neighborhoods
After completing a job in a neighborhood, canvas the surrounding area by knocking on doors or leaving flyers. Mention the work you’ve done nearby as an example of your quality service.
22. Offer Online Resources
Create free resources like eBooks, guides, or how-to videos that homeowners can download from your website. Capture leads by requiring an email address before accessing these valuable materials.
23. Use Ad Retargeting
Retargeting ads help keep your business top-of-mind for users who have visited your website but haven’t yet converted. These ads follow them as they browse other websites, reminding them of your services.
Set up retargeting campaigns using Google Ads or Facebook.
Offer a special discount in your retargeting ads to entice conversions.
24. Collaborate with Community Organizations
Sponsor local community organizations or events. This boosts your brand awareness and helps position your company as a trusted, community-focused business, which can result in more leads.
25. Collaborate with Home Improvement Stores
Home improvement stores can help you connect with homeowners who are already interested in lawn and garden projects. Display your business cards, brochures, or flyers in store aisles and at service desks where customers are likely to seek landscaping advice.
Offer exclusive promotions for customers referred by the store.
Collaborate on local events or workshops to increase exposure.
We hope that you now have a better understanding of how to get leads for landscaping.
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