How to Get More Home Service Clients (17 Methods for 2024)
Sep 10, 2024
In this article, we will show you how to get home service customers with 17 effective methods. Read on to learn more.
How to Get More Home Service Customers
There are many ways to generate more leads for your home service business but we have limited the list below to the 17 most effective.
1. Invest in Local SEO
Local SEO is crucial for getting your home service business to rank in local search results. Optimize your website with location-based keywords such as “HVAC services in [City]” and ensure your Google Business Profile is up-to-date. This helps your business appear in local searches, increasing your chances of being discovered by potential customers nearby.
Incorporate local keywords like “roofing contractor in [City]” into your website content.
2. Use Google Local Services Ads
Google Local Services Ads (LSAs) are a highly effective way to capture leads. These ads appear at the top of search results and highlight key information like your service area, contact details, and customer reviews. You only pay when a potential customer contacts you through the ad, making it a cost-efficient way to attract new business.
Set up LSAs to target potential home service customers in your area.
Track ROI carefully to ensure you're getting quality leads.
Set up Google Local Services Ads
3. Build Your Social Media Presence
Homeowners often use platforms like Facebook, Instagram, and Nextdoor to find trusted local service providers. Consistently posting project updates, customer testimonials, and promotional offers can help you stay top of mind with potential customers.
Use Facebook and Instagram to showcase your work.
Create a business profile on Nextdoor to gain trust within local communities.
4. Use SubSync to Get Geo-Specific Home Service Customers
Finding super targeted home service customers has never been easier, thanks to SubSync.
In the SubSync CRM, go to the “Find Leads” tool > “Find New Leads” and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted home service customers for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential home service customers in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value, and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
5. Run Paid Search Advertising
Pay-per-click advertising through platforms like Google Ads can generate immediate traffic to your website. By bidding on high-intent keywords such as “home repair near me” or “emergency plumbing services,” you can attract customers actively searching for services.
Target high-intent keywords specific to your services.
Set clear budgets to ensure cost-effectiveness.
6. Offer Referral Incentives
Word-of-mouth is one of the most powerful ways to generate new leads. Create a referral program that rewards existing customers for bringing in new business. Offering discounts or free services for successful referrals can quickly grow your customer base.
Offer a discount or free service for every successful referral.
Encourage customers to spread the word via social media or email.
7. Create a User-Friendly Website
A user-friendly, mobile-optimized website is essential for converting visitors into leads. Ensure your website is easy to navigate, features a clear call to action, and provides a seamless booking experience. Many customers search for services on their mobile devices, so a responsive site is key to capturing those leads.
Include easy-to-use booking forms and prominent contact information.
Ensure fast load times and intuitive navigation.
8. Manage Your Business Listings
Listing your business in popular directories such as Google Business Profile, Yelp, and Angi can increase your visibility to potential customers. Many homeowners search for local services through these platforms, so maintaining accurate and consistent listings is crucial.
Claim and update your Google Business Profile, Yelp, and Nextdoor listings.
Consider investing in paid directories like HomeAdvisor and Angi for broader reach.
9. Use Email Marketing
Email marketing allows you to stay in touch with potential and existing customers. Send regular newsletters with helpful tips, seasonal promotions, and reminders about your services. This keeps your business top of mind and encourages repeat business.
Segment your email list for personalized campaigns.
Use automation to send follow-ups and special offers.
10. Attend Local Community Events
Attending or sponsoring local events, such as home shows or neighborhood fairs, can help you connect with potential customers. Set up a booth or offer free consultations to build relationships and raise awareness of your services.
Distribute flyers, brochures, and business cards at local events.
Offer special promotions or giveaways to capture attention.
11. Respond to Customers Quickly
In the home services industry, customers expect quick responses, especially during emergencies. Use live chat on your website or integrate text messaging to ensure potential customers can reach you easily and get a fast reply.
12. Boost Your Online Reviews
Reviews are critical for building trust and credibility. Ask satisfied customers to leave reviews on platforms like Google, Yelp, or Angi. Make the process easy by sending follow-up emails or texts with direct links to your review pages.
Encourage reviews after every completed service.
Monitor and respond to all reviews, whether positive or negative, to show your commitment to customer satisfaction.
13. Use Video Marketing
Videos are an engaging way to showcase your services and build trust with potential customers. Create videos demonstrating your work, offering home maintenance tips, or highlighting customer success stories. Share these videos on social media, YouTube, or even run video ads on Facebook and Google.
Highlight customer testimonials or before-and-after shots of projects.
Use short, informative videos for maximum engagement.
14. Leverage Direct Mail Campaigns
Direct mail can still be an effective way to reach local customers. Send targeted postcards with promotions or discount offers to specific neighborhoods. Include a call to action, such as booking an appointment or visiting your website for a quote.
Use eye-catching designs and clear messaging.
Include a QR code to make it easy for recipients to take action.
15. Create a Customer Loyalty Program
Forming partnerships with other local contractors such as electricians, HVAC specialists, or painters can lead to valuable referrals. Collaborate on projects and refer customers to each other when services overlap.
Establish referral agreements with non-competing local businesses.
Attend networking events to build connections.
16. Advertise on Nextdoor
Nextdoor is a platform where local residents share recommendations and seek out services. Claim your business profile on Nextdoor, and encourage happy customers to recommend your services to their neighbors.
Run local ads to increase visibility within targeted neighborhoods.
Encourage satisfied customers to post recommendations.
17. Add Live Chat to Your Website
Adding live chat functionality to your website allows potential customers to ask questions in real-time. Quick responses can lead to higher conversion rates, especially in emergency service scenarios where speed is critical.
Offer live chat during business hours for quick customer support.
Use automated responses for off-hours to capture leads.
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