How to Get More Flooring Leads (25 Effective Methods in 2024)
Aug 25, 2024
In this article, we will show you 25 proven ways on how to get more flooring leads. Read on to learn more.
How to Get Flooring Leads
There are many ways to generate more leads for your flooring business but we have limited the list below to the 28 most effective.
1. Optimize Your Website to Convert Visitors into Leads
Optimizing your website is essential for turning visitors into leads for your flooring business. Here’s how to make sure your website is set up for success:
Simplify Contact Forms: Keep your contact forms short and easy to fill out. Ask for only the essential information to make it easier for potential clients to get in touch.
Clear Calls to Action: Make sure every page on your website has a clear, direct call to action, such as “Request a Free Flooring Quote” or “Schedule a Consultation.”
Improve Website Speed: A fast-loading website provides a better experience for visitors and reduces the chances of them leaving before taking action.
Showcase Testimonials and Reviews: Display positive customer reviews and testimonials prominently on your site to build trust and encourage new customers to contact you.
2. Optimize Your Website for Flooring SEO
Search engine optimization (SEO) is vital for getting your flooring business to appear in search results when customers look for flooring services in your area. Below are simple steps to help your website rank better:
Keyword Research: Identify relevant keywords for flooring services in your location. Use tools like Google Keyword Planner to find terms like "hardwood flooring CITY" or "carpet installation CITY."
Local SEO: Focus on your local area by including city names and service areas in your content and meta tags. Consistent name, address, and phone number (NAP) information across all platforms is crucial.
On-Page SEO: Ensure your website includes keywords related to flooring in the titles, headers, and descriptions. Optimize images with alt text and make sure your website loads quickly.
Content Creation: Write blog posts about topics that matter to your customers, such as "Top Flooring Trends for 2024" or "How to Maintain Your Hardwood Floors." Interlink these posts to guide readers through your website and improve SEO.
Learn how to get customers with SEO.
3. Get Listed in Online Directories
Listing your flooring business in online directories is a key step in attracting potential clients. Here are some free and paid directories in the USA where you can list your flooring services:
Free Directories:
Google My Business: Essential for appearing in local searches and Google Maps. Learn how to get flooring leads with Google My Business Profile.
Thumbtack: Connects service providers with potential local clients.
Yelp: Widely used for reviews, especially for service businesses like flooring.
Yellow Pages: The digital version of Yellow Pages, still relevant for older demographics.
Bing Places for Business: Microsoft's version of Google My Business, important for visibility.
Angi (formerly Angie’s List): Free to list, with paid options for more visibility.
Better Business Bureau (BBB): Adds trustworthiness to your business profile.
Nextdoor: A community-focused platform ideal for local advertising.
Paid Directories:
Angi Pro Services: Provides more prominent listing features and lead generation for a fee.
HomeAdvisor: Connects homeowners with local service professionals, including flooring experts.
Thumbtack Pro Services: Paid services offer enhanced visibility and lead generation tools.
Houzz: Ideal for home improvement and interior design services.
4. Use SubSync to Get Flooring Leads
Finding super-targeted flooring leads has never been easier, thanks to Subsync’s best CRM for home service business.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted flooring leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential solar leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
5. Focus on Building Positive Reviews
Getting positive reviews is essential for gaining trust and improving your online reputation. Below are the platforms where you should aim to gather reviews for your flooring business:
Follow-Up: Send a follow-up email with a direct link to your review page, making it easy for clients to share their experiences.
Ask for Reviews: After completing a flooring project, politely ask satisfied customers to leave a review. A simple request can often lead to valuable feedback.
Offer a Small Incentive: Consider offering a discount on future services in exchange for a review, but be sure to follow the platform’s guidelines.
To maximize the impact of your reviews, focus on the following platforms:
Google Reviews: Positive reviews on Google boost your local search rankings, making your business more visible to potential customers.
Trustpilot: Trustpilot is a well-known review platform that can help you stand out in the competitive flooring market.
Yelp: Yelp is popular for local service businesses, and a strong presence here can attract more clients in your area.
Better Business Bureau (BBB): Having good reviews on BBB adds to your credibility, especially among customers who value established organizations.
6. Use Social Media to Connect with Flooring Clients
Social media is a powerful tool for connecting with potential flooring customers. Here are the top platforms and how to use them for your business:
X (formerly Twitter): Share quick updates, tips, and promotions related to flooring services. Engage in real-time conversations with potential clients and respond to inquiries promptly.
Learn how to increase leads using X.
Facebook: Create a business page and post regularly about your flooring services, including photos of your work and customer testimonials. Engage with your audience by responding to comments and messages.
Learn how to get more customers with Facebook.
Instagram: Use Instagram to share high-quality images of your flooring projects. Post before-and-after photos, and short videos showing the flooring installation process.
YouTube: Create videos that showcase your expertise, such as how-to guides on maintaining different types of floors or explaining the benefits of various flooring materials.
Learn more about YouTube tactics for more leads.
LinkedIn: Use Linkedin to connect with other professionals and businesses in the construction and home improvement industry. Share insights and success stories to build your reputation.
7. Use Email Marketing to Stay Connected
Email marketing is a low-cost way to stay in touch with past customers and attract new ones. Here are easy steps to use email marketing for more flooring leads:
Create Useful Content: Share helpful tips and advice, such as how to choose the right flooring or how to maintain different types of floors. This builds trust and keeps your brand top of mind.
Build and Segment Your List: Start with a list of contacts that includes past clients and website visitors. Segment the list based on their interests or past interactions, like services they've used before.
Track Your Success: Regularly check the performance of your email campaigns. Monitor open rates and clicks to see what works and adjust your strategy accordingly.
Automate Your Campaigns: Set up automated email campaigns that send the right message at the right time. For instance, a series of emails can introduce new subscribers to your services and offer them a discount.
Personalize Your Emails: Use customer data to make your emails more personal. For example, send a maintenance reminder to clients who had flooring installed last year.
Learn how to get leads with email marketing.
8. Use Flyers to Reach Local Customers
Flyers are an affordable and effective way to promote your flooring services in your community. Here’s how to make the most of this traditional marketing method:
Distribute in High-Traffic Areas: Place flyers in locations where your target customers visit, such as home improvement stores, community centers, and local businesses.
Design a Clear and Attractive Flyer: Include your business name, services offered, contact details, and a strong call to action. Use high-quality images of your flooring projects to catch attention.
Include a Special Offer: Add a discount or promotion to encourage potential clients to contact you for flooring services.
Get Permission: Always ask for permission before placing flyers on private property or community boards to avoid any issues.
Learn more about capturing leads with flyers.
9. Invest in Paid Advertising
Paid advertising can quickly increase your visibility and generate more leads for your flooring business. Below are the most effective platforms for running ads:
Google Ads: Google Ads lets you target specific keywords related to flooring services. Use location targeting to make sure your ads reach people in your service area. Write clear and compelling ad copy with a strong call to action, like "Get a Free Flooring Estimate."
Facebook Ads: Facebook Ads allow you to target users based on location, interests, and behaviors. Create visually appealing ads that highlight your flooring services and include a call to action, such as booking a consultation.
Local Service Ads: These ads appear at the top of Google search results for local services like flooring. They help you connect with customers who are actively looking for flooring installation or repair services.
10. Purchase Flooring Leads from Trusted Sources
Buying leads from reputable sources can give your flooring business a steady stream of potential clients. Here are some reliable platforms where you can purchase high-quality flooring leads:
Thumbtack: Thumbtack allows you to purchase leads and connect with local customers searching for flooring services.
HomeAdvisor: HomeAdvisor connects homeowners with service professionals, offering leads that are often ready to hire.
Networx: Networx is a platform that helps contractors connect with homeowners looking for specific services, including flooring installation and repair.
Angi (formerly Angie’s List): Angi provides both free and paid options for getting leads, with the paid services offering more visibility and better-quality leads.
Networx: Networx helps contractors connect with homeowners looking for specific home improvement services, including flooring.
11. Use Direct Mail to Target Local Clients
Direct mail is a traditional but still effective way to reach potential flooring customers in your area. Here’s how to make your direct mail campaign successful:
Create a Targeted Mailing List: Focus on specific neighborhoods or demographics likely to need flooring services. For example, target areas with older homes that may need new flooring.
Design Eye-Catching Mailers: Make sure your mailer is visually appealing and easy to read. Include a strong call to action, such as a discount or special offer for new customers.
Personalize Your Message: Include the recipient's name to grab their attention. Personalization increases the chances of your mail being noticed and acted upon.
Track Your Results: Use unique codes or phone numbers to track the effectiveness of your mailer. This will help you understand what works and improve future campaigns.
12. Build Partnerships with Local Contractors
Forming partnerships with other local contractors can lead to valuable referrals and collaborations. Here’s how to make these connections to grow your flooring business:
Collaborate on Projects: Offer to collaborate on larger projects where multiple trades are involved, such as home remodels or new constructions. This can build trust and open doors to more referrals.
Attend Local Industry Events: Participate in local trade shows, business association meetings, or industry events to meet other contractors. Introduce yourself, exchange business cards, and discuss potential referral opportunities.
Create Referral Agreements: Work with contractors in related fields, such as home renovation, plumbing, or interior design. Agree to refer clients to each other when your services complement theirs.
Join Local Business Groups: Be active in local business networking groups or your chamber of commerce to connect with other professionals in your community.
13. Knock on Doors to Introduce Your Flooring Services
Door knocking can be a direct and personal way to meet potential customers and showcase your flooring services. Here’s how to do it effectively:
Bring Promotional Materials: Always have brochures, business cards, or flyers with you. Even if the homeowner isn't available, you can leave something behind.
Prepare a Simple Script: Have a clear and brief script that introduces yourself, explains your services, and highlights why your flooring business is the right choice. Practice it until you sound natural and confident.
Be Professional and Respectful: Dress appropriately, be polite, and respect the homeowner's time. If they’re not interested, thank them and move on.
Choose the Best Time: Visit neighborhoods during times when homeowners are likely to be at home, like late afternoons or weekends.
Learn how to increase flooring leads by door knocking.
14. Use Cold Calling to Reach New Flooring Customers
Cold calling is a proactive way to introduce your flooring services to potential customers. Follow these tips to make your cold calling more effective:
Craft a Brief Pitch: Develop a short, persuasive script that explains who you are, what services you offer, and why the person on the other end should consider your flooring services.
Listen to Their Needs: Pay attention to what the potential customer says. Tailor your response to address their specific flooring concerns or questions.
Follow Up: After the call, send a follow-up email or message thanking them for their time and reiterating your offer. This keeps your business top of mind and shows that you’re serious about their needs.
Build a Targeted Call List: Focus on calling homeowners or businesses in your service area. Gather accurate contact information to ensure you’re reaching the right people.
15. Host Free Flooring Workshops
Offering free workshops can establish your expertise and attract potential clients. Here’s how to do it effectively:
Educate Homeowners: Host a workshop where you teach homeowners about different flooring types, maintenance tips, and what to consider when choosing new flooring. This positions you as a knowledgeable and trustworthy expert.
Partner with Local Hardware Stores: Hold your workshops at local hardware stores where potential clients already shop for home improvement projects. This not only draws attendees but also strengthens your relationship with these stores.
Offer Hands-On Demonstrations: Demonstrate the flooring installation process during the workshop. This gives potential clients confidence in your skills and may lead them to hire you for their projects.
16. Create a Referral Program for Flooring Leads
Implementing a referral program can incentivize your satisfied customers to recommend your services. Here’s how to set it up:
Offer Discounts or Rewards: Provide a discount on future services or a small gift for every referral that results in a completed job. This motivates customers to spread the word about your business.
Promote the Program: Advertise your referral program on your website, social media, and through email marketing. Make it easy for customers to refer their friends and family.
Track Referrals: Use a simple tracking system to monitor which customers are referring new clients. This helps you measure the program’s effectiveness and reward loyal customers appropriately.
17. Participate in Local Home Shows
Home shows are excellent opportunities to showcase your flooring services. Here’s how to make the most of them:
Set Up an Eye-Catching Booth: Design a booth that highlights your best work, using samples, photos, and testimonials. Make sure it’s inviting and easy to navigate.
Offer Show Specials: Provide exclusive discounts or offers to attendees who book a consultation during the show. This creates urgency and encourages immediate action.
Collect Contact Information: Have a sign-up sheet or digital form where visitors can leave their contact details. Follow up with them after the show to turn these leads into customers.
18. Create an Online Flooring Visualizer Tool
An online flooring visualizer tool allows potential customers to see how different flooring options will look in their own spaces. Here’s how to implement this tool effectively:
Develop an Interactive Visualizer: Invest in a tool or software that lets users upload photos of their rooms and apply various flooring options. This interactive experience engages users and keeps them on your website longer.
Showcase a Variety of Flooring Options: Include a wide range of materials, colors, and patterns in the visualizer. This helps customers explore different possibilities and find the flooring that best suits their style.
Integrate with Lead Capture Forms: After users experiment with the visualizer, prompt them to fill out a form to receive a quote or consultation. This helps you capture leads who are already interested in your products.
Promote the Visualizer Tool: Advertise your online visualizer through social media, email marketing, and on your website’s homepage. Highlight its ability to help customers make informed decisions, encouraging more visitors to try it out.
19. Offer Virtual Flooring Consultations
Virtual consultations can provide convenience for your clients and expand your reach. Here’s how to implement them effectively:
Utilize Video Conferencing Tools: Offer virtual consultations through platforms like Zoom or Google Meet, allowing clients to discuss their flooring needs without requiring an in-person meeting.
Showcase Flooring Samples Online: Use high-quality images or videos during the consultation to display different flooring options, helping clients visualize their choices.
Provide Instant Quotes: During the virtual consultation, offer immediate pricing estimates based on the client's selections and requirements. This helps move the decision-making process forward.
Follow Up with Personalized Proposals: After the virtual meeting, send a detailed proposal via email that includes all the discussed options, pricing, and next steps. This reinforces your professionalism and keeps the conversation moving toward a sale.
20. Offer Seasonal Promotions to Drive Sales
Seasonal promotions can encourage clients to move forward with their flooring projects. Here’s how to implement them:
Create Limited-Time Offers: Provide discounts on specific flooring materials or services during certain times of the year, such as spring or fall. This creates urgency and drives sales.
Bundle Services: Offer packages that include flooring installation with other related services, like cleaning or maintenance, at a reduced rate. This adds value and attracts budget-conscious customers.
Advertise Through Multiple Channels: Promote your seasonal offers on your website, social media, and through email marketing to reach the widest audience.
21. Utilize Retargeting Ads to Re-Engage Visitors
Retargeting ads can help you bring back potential customers who have visited your website but didn’t take action. Here’s how to use them:
Create Custom Audiences: Set up retargeting campaigns that focus on people who have visited specific pages on your site, such as your pricing or contact pages. This ensures your ads are seen by those most interested in your services.
Design Engaging Ads: Use compelling visuals and strong calls to action to encourage these potential clients to return to your site and complete an inquiry or purchase.
Monitor and Adjust Campaigns: Regularly check the performance of your retargeting ads and make adjustments to improve their effectiveness, such as changing the ad creative or audience targeting.
22. Build a Pinterest Board for Flooring Inspiration
Pinterest is a visual platform that can drive traffic to your website and generate leads for your flooring business. Here’s how to create and optimize your Pinterest presence:
Curate Inspiration Boards: Create boards that showcase different flooring styles, materials, and completed projects. These boards can serve as inspiration for potential clients planning their own flooring projects.
Pin High-Quality Images: Use professional photos of your completed work, making sure each pin links back to relevant pages on your website. This drives traffic and encourages potential customers to explore your services.
Engage with the Pinterest Community: Follow relevant boards, repin useful content, and comment on pins from other users. This increases your visibility and helps you connect with potential clients.
Learn more about getting leads with Pinterest.
23. Offer Financing Options for Flooring Projects
Providing financing options can make your services more accessible to a wider audience. Here’s how to implement this strategy:
Partner with Financing Companies: Work with third-party financing companies to offer payment plans to your clients. This can help them afford larger projects without upfront costs.
Advertise Financing Availability: Promote your financing options on your website, social media, and in-store. Make sure potential clients know they can get the flooring they want without financial strain.
Simplify the Application Process: Make the financing application process as straightforward as possible, guiding clients through each step to ensure they can take advantage of this option.
24. Use Customer Testimonial Videos
Video testimonials can be more persuasive than written reviews. Here’s how to leverage them:
Film Satisfied Clients: Ask your happiest customers if they’d be willing to share their experiences on camera. These videos can highlight the quality of your work and the satisfaction of your clients.
Share Across Multiple Platforms: Post testimonial videos on your website, social media, and YouTube channel. The more places you share them, the more potential clients you’ll reach.
Include a Call to Action: At the end of each testimonial video, include a call to action encouraging viewers to contact you for a consultation or to visit your website for more information.
25. Host a Floor Care Webinar
Webinars are an excellent way to showcase your expertise while reaching a broad audience. Here’s how to host one effectively:
Choose Relevant Topics: Focus on topics that are useful to homeowners, such as “How to Maintain Your Hardwood Floors” or “Choosing the Right Flooring for Your Home.” This positions you as an authority in the industry.
Promote the Webinar: Use email marketing, social media, and your website to promote your upcoming webinar. Encourage people to sign up in advance to ensure a good turnout.
Engage Your Audience: During the webinar, take questions from attendees and provide detailed answers. This interaction builds trust and can lead to more inquiries after the event.
We hope that you now have a better understanding of how to get more flooring leads. If you enjoyed this article, you might also like our article on how to generate leads for pest control or our article on how to get clients for electrical business.
