How to Get Cleaning Clients (22 Effective Methods in 2024)
Aug 28, 2024
In this article, we will show you 20 proven ways on how to get clients for cleaning services. Read on to learn more.
How to Get Cleaning Clients Fast
There are many ways to generate more clients for your cleaning business but we have limited the list below to the 20 most effective.
1. Optimize Your Website to Convert Visitors into Clients
Making your website user-friendly is key to turning visitors into paying clients. Here’s how to ensure your cleaning website is optimized for conversions:
Simplify Contact Forms: Use short and simple contact forms, asking only for essential information. This reduces friction and makes it easier for potential clients to reach out.
Create Clear Calls to Action: Each page on your website should feature a prominent and compelling call to action, such as “Get a Free Estimate” or “Schedule Your Cleaning Today.” These prompts should be easy to find and visually distinct.
Showcase Client Testimonials: Display positive reviews and testimonials prominently on your site. This helps build trust and credibility, making potential clients more comfortable choosing your services.
Enhance Website Speed: Ensure your website loads quickly on both desktop and mobile devices. A fast-loading site improves user experience, reduces bounce rates, and boosts the likelihood of conversions.
2. Improve Your Website for Cleaning Service SEO
Optimizing your site for search engines is essential to attracting clients online. Here’s how to boost your website’s visibility:
Enhance On-Page SEO: Incorporate keywords like “cleaning services CITY” into your titles, headers, and meta descriptions. Optimize images with alt text and ensure your site loads quickly.
Focus on Local SEO Strategies: Include your service area or city in your website content and meta tags. Ensure your business name, address, and phone number (NAP) are consistent across all platforms to improve local search rankings.
Conduct Keyword Research: Identify relevant keywords for your area using tools like Google Keyword Planner or Ahrefs. Focus on phrases like “residential cleaning CITY” or “commercial cleaning services CITY.”
Create Engaging Content: Write blog posts that address specific cleaning-related topics your clients care about. For instance, a post could cover “Best Practices for Office Cleaning.” Interlink your posts for better navigation and SEO.
Learn how to get cleaning clients with SEO.
3. List Your Cleaning Business in Online Directories
Getting listed in directories can significantly boost your visibility to potential clients. Here’s where to register your cleaning business:
Free Directories:
Google My Business: Critical for appearing in local search results and on Google Maps. Learn how to increase your client count via Google My Business Profile.
Yelp: Widely used by people searching for local services, making it great for cleaning businesses.
Bing Places for Business: Microsoft’s equivalent of Google My Business.
Nextdoor: A neighborhood-specific platform where local residents search for services like cleaning.
Angi (formerly Angie’s List): A popular platform for home services, with options for free and paid listings.
Paid Directories:
HomeAdvisor: Connects service providers with homeowners, offering targeted cleaning clients.
Thumbtack (Pro Services): Paid options increase visibility and lead generation features.
CleaningServiceDirectory.com: A specialized directory that offers both free and paid listing options for cleaning businesses.
4. Use Subsync to Get Cleaning Clients
Finding super-targeted cleaning clients has never been easier, thanks to Subsync.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted cleaning clients for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential cleaning clients in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
5. Use Email Marketing to Reach Potential Cleaning Clients
Email marketing is an effective way to stay connected with current clients and reach new ones. Below are some tips on how to use email marketing to attract more cleaning clients:
Create Valuable Content: Your emails should provide value beyond promotions. Include cleaning tips, seasonal reminders, or advice on maintaining a clean home or office. For example, send a spring cleaning checklist to clients before the season starts.
Build and Segment Your Email List: Start by gathering a list of contacts, including previous clients, website visitors who signed up for your newsletter, and leads from other channels. Segment your list based on service history, location, or level of engagement to send more relevant emails.
Personalize Your Messages: Personalization increases engagement. Use customer data to tailor your email content. For instance, if a client recently booked a deep cleaning service, send a follow-up email offering a discount on their next booking.
Automate Your Campaigns: Use an email marketing platform to automate your campaigns. Set up drip campaigns that introduce new subscribers to your services, remind clients of upcoming appointments, or offer seasonal discounts.
Learn how to generate clients through email marketing.
6. Focus on Getting Positive Reviews
Positive reviews are crucial for building trust and credibility in the cleaning industry. Below are key steps to encourage satisfied clients to leave reviews:
Offer an Incentive: Consider offering a small discount or a free service for clients who leave a review, but always follow the platform's rules to avoid any issues.
Ask for Reviews Directly: After completing a job, politely ask your clients to leave a review on platforms like Google, Yelp, or Facebook. Most clients are willing to share their experiences when asked directly.
Send Follow-Up Requests: Send a follow-up email or text with a direct link to your review page, making it easy for clients to leave their feedback.
To maximize the impact of your reviews, focus on the following platforms:
Google Reviews: Essential for improving your local search ranking and visibility on Google Maps.
Yelp: A popular platform for local services, including cleaning businesses.
Facebook: Encourages social proof by allowing reviews on your business page.
Trustpilot: A trusted review site that can help build credibility, especially for clients comparing your services with competitors.
7. Distribute Flyers in Your Local Area
Flyers are a cost-effective way to reach potential clients in your community. Here’s how to design and distribute them effectively:
Create an Eye-Catching Flyer: Include your business name, services offered, contact details, and a clear call to action. Use high-quality images and a clean layout to make your flyer stand out.
Target High-Traffic Locations: Distribute flyers in areas where your target clients are likely to be, such as community centers, grocery stores, and residential neighborhoods.
Include a Special Offer: Offer a discount or a promotional deal to encourage people to contact you for cleaning services.
Get Permission for Distribution: Always seek permission before placing flyers on private property or community boards to avoid any issues.
Learn how to get clients with flyers.
8. Use Paid Advertising to Boost Visibility
Paid advertising is an effective way to quickly increase your visibility and attract more cleaning clients. Below are some platforms where you can run ads:
Facebook Ads: Creating Facebook Ads lets you target users based on demographics, interests, and behaviors. Create visually appealing ads that highlight your cleaning services and include a strong call to action.
Google Ads: Google Ads allows you to target specific keywords that potential clients might be searching for, such as "house cleaning services CITY." Use location targeting to ensure your ads are shown to people in your service area.
9. Purchase Leads from Reputable Lead Sellers
Buying leads from trusted sources can provide a steady flow of potential cleaning clients. Here are some reliable websites where you can purchase cleaning leads:
HomeAdvisor: Connects homeowners with service providers, offering targeted and high-quality clients.
Thumbtack: A platform where service providers can buy leads and connect with clients looking for cleaning services.
Angi (formerly Angie’s List): Offers paid options that provide more visibility and better-quality leads.
CleaningLeads.com: A website specializing in selling leads specifically for cleaning businesses.
10. Network with Other Local Businesses
Networking with other local businesses can lead to valuable referrals and partnerships. Here’s how to build these connections:
Attend Local Business Events: Join local trade shows, business association meetings, or industry-specific events to meet other business owners. Exchange business cards and discuss potential referral opportunities.
Form Referral Partnerships: Partner with businesses in related fields, such as real estate agents, property managers, or office supply stores. Agree to refer clients to each other when complementary services are needed.
Join Local Business Groups: Participate in local business networking groups or chambers of commerce to connect with other professionals in your area.
Collaborate on Projects: Offer to collaborate on larger projects where multiple services are required, such as office relocations or home staging. This can build trust and open the door to more referrals.
11. Use Direct Mail to Reach Local Clients
Direct mail is a traditional yet effective way to connect with potential clients in your local area. Here’s how to create and send direct mail campaigns that attract cleaning clients:
Personalize Your Message: Include the recipient's name and tailor the content to their needs. This personal touch increases the chances of your mailer being read and acted upon.
Create Targeted Mailing Lists: Focus on neighborhoods or demographics likely to need cleaning services. Segment your mailing list based on factors like household income, homeownership, or recent home purchases.
Design Attractive Mailers: Ensure your mailer is visually appealing and easy to read. Include a strong call to action, such as a special offer for new clients or a discount for first-time bookings.
Track Your Campaigns: Include a unique code or phone number on each mailer to measure the effectiveness of your campaign. This helps you understand what works and refine future mailings.
12. Engage in Door-to-Door Marketing
Door-to-door marketing is a direct and personal way to introduce your cleaning services to potential clients. Here’s how to approach it effectively:
Bring Promotional Materials: Carry brochures, business cards, or flyers to leave behind if the homeowner isn’t available. Ensure these materials clearly state your services and contact information.
Prepare a Simple Script: Have a clear, concise script that explains who you are, what services you offer, and why they are valuable. Practice your pitch to sound confident and natural.
Choose the Right Time: Visit neighborhoods when homeowners are most likely to be home, such as late afternoons or weekends. This increases the chances of face-to-face interactions.
Be Professional and Courteous: Dress appropriately, introduce yourself politely, and respect the homeowner's time. If they’re not interested, thank them and move on without pressuring them.
Learn how to boost client generation by door knocking.
13. Use Cold Calling to Attract Clients
Cold calling can help you reach out to potential clients who may not be aware of your cleaning services. Here’s how to make cold calling work for your business:
Craft a Concise Pitch: Develop a short, persuasive script that highlights the benefits of your cleaning services. Include a special offer or promotion to encourage immediate action.
Listen to Potential Clients: During the call, pay close attention to the client's needs and concerns. Tailor your responses to address their specific situation and build a connection.
Build a Targeted Call List: Focus on homeowners or businesses in your service area. Use reliable sources to gather accurate and relevant contact information to ensure you’re reaching the right audience.
Follow-Up: After the call, send a follow-up email or message to thank them for their time and reiterate your offer. This helps keep your business top of mind and increases the likelihood of conversion.
14. Use Social Media to Engage with Potential Clients
Social media platforms are essential for connecting with potential clients and promoting your cleaning services. Here are some of the top platforms to use:
Facebook: Create a business page dedicated to your cleaning services. Post regular updates, special offers, and cleaning tips to keep your audience engaged. Encourage clients to leave reviews and respond promptly to inquiries and comments to build a strong community around your business.
Learn more about attracting clients with targeted Facebook campaigns.
Instagram: Instagram is ideal for showcasing before-and-after photos of your work. Share images of spotless homes, organized spaces, or sparkling offices to attract potential clients. Use stories and reels to provide quick cleaning tips or behind-the-scenes glimpses of your cleaning process.
Learn more about getting cleaning leads with Instagram.
YouTube: Create videos that demonstrate your expertise. For example, you could post tutorials on how to clean specific surfaces or organize cluttered spaces. These videos not only build trust with potential clients but also drive traffic to your website.
Learn how to grow your client base through YouTube.
LinkedIn: LinkedIn can help you connect with businesses and commercial clients. Share content that demonstrates your knowledge of the cleaning industry and network with other professionals who may need your services.
Learn more about getting cleaning clients with LinkedIn.
15. Create a Unique Selling Proposition (USP) for Your Cleaning Business
Standing out in a crowded market requires a unique selling proposition (USP). Here’s how to craft one:
Identify What Makes Your Business Unique: Determine what sets your cleaning services apart from competitors. Highlight this unique feature in your marketing to help clients see why they should choose you.
Emphasize Your USP in Marketing: Include your USP in all marketing materials, such as your website, flyers, and social media. Consistent messaging helps reinforce your brand and attracts the right clients.
Update Your USP Regularly: Review your USP periodically to ensure it remains relevant to client needs. Keeping it fresh helps maintain your competitive edge.
Train Your Team on Your USP: Ensure your staff understands and communicates your USP effectively. A well-informed team can better convey the value of your services to potential clients.
16. Brand Your Cleaning Business Professionally
A strong brand builds trust and recognition. Here’s how to establish a professional brand:
Develop a Consistent Brand Image: Create a professional logo and business name, then apply these consistently across all marketing materials. Consistency builds recognition and trust among clients.
Use Your Branding Across All Platforms: Ensure that your branding is consistent on your website, social media, and printed materials. A unified brand image makes your business appear more reliable and professional.
Invest in Branded Materials: Consider branded uniforms, vehicles, and office supplies. These materials reinforce your brand every time a client sees them.
17. Participate in Community Events to Promote Your Cleaning Services
Engaging in local events is a great way to connect with potential clients. Here’s how to do it effectively:
Get Involved in Local Activities: Participate in or sponsor local events like charity runs, neighborhood cleanups, or community fairs. These events increase your visibility and show your commitment to the community.
Distribute Branded Materials: Hand out branded materials such as flyers or business cards at these events. These materials serve as reminders for potential clients to contact you later.
Engage with Attendees: Take the opportunity to talk to attendees and explain your services. Personal interactions can leave a lasting impression and lead to new clients.
18. Offer Coupons and Discounts to Attract New Cleaning Clients
Offering special promotions can encourage new clients to try your services. Here’s how to implement this strategy:
Create Special Offers for First-Time Clients: Offer a discount or a free additional service to first-time clients. This makes it easier for them to choose your services and provides an opportunity to impress them.
Promote Your Discounts Widely: Advertise your promotions through flyers, social media, and your website to reach a broad audience. The more people see your offer, the more likely they are to take advantage of it.
Use Limited-Time Offers: Create a sense of urgency with limited-time discounts. This motivates potential clients to act quickly and book your services.
19. Use Emotional Marketing to Connect with Clients
Emotional marketing can create a strong connection with potential clients. Here’s how to use it effectively:
Address Client Pain Points: Focus on how your cleaning services can solve problems for your clients, such as reducing stress or improving their home’s cleanliness. Addressing these needs helps build an emotional connection.
Highlight the Benefits of a Clean Home: Emphasize how a clean home contributes to a healthier, happier lifestyle. This appeals to clients' desires for comfort and well-being.
Share Client Success Stories: Use testimonials that describe how your services have made a difference in clients' lives. Personal stories resonate emotionally and build trust.
Create Relatable Content: Develop marketing materials that reflect the daily struggles your clients face. Show how your services can alleviate these issues, making their lives easier.
20. Offer Free, Value-Added Content to Engage Clients
Providing valuable content can establish your business as an industry expert. Here’s how to use content marketing to attract clients:
Create Helpful Content: Develop blog posts or social media content that offers cleaning tips, organizational hacks, or home maintenance advice. Providing useful information builds trust with potential clients.
Build Trust with Potential Clients: By sharing valuable information for free, you position your business as knowledgeable and trustworthy. This makes clients more likely to choose your services when they need help.
Encourage Content Sharing: Create content that’s easy for readers to share on social media. Shared content can reach a wider audience and attract more clients to your business.
Update Content Regularly: Keep your content fresh by adding new tips or updating existing advice. Regular updates show clients that your business stays current and cares about ongoing quality.
21. Create Loyalty Programs to Retain and Attract Clients
Loyalty programs can incentivize repeat business and attract new clients through word-of-mouth. Here’s how to design an effective program:
Develop a Points-Based System: Offer points for every cleaning service that clients can redeem for discounts or free services. A points-based system encourages clients to book more frequently.
Offer Exclusive Rewards for Loyal Clients: Provide special perks for long-term clients, such as priority scheduling or complimentary add-ons. Exclusive rewards make clients feel valued and appreciated.
Promote Your Loyalty Program: Advertise your loyalty program on your website, social media, and through email campaigns. Promoting the benefits of your program can attract new clients who want to take advantage of the rewards.
22. Host Educational Workshops to Engage the Community
Educational workshops can position your business as an expert in cleaning and home maintenance. Here’s how to organize and benefit from these events:
Choose Relevant Topics for Your Workshops: Select topics that address common cleaning challenges or home maintenance tips that interest your target audience. Practical and useful topics draw more attendees.
Promote Your Workshops Locally: Advertise your workshops through local community centers, social media, and your website. Reaching out to your local community ensures better participation.
Offer Free Samples or Discounts at the Event: Provide attendees with free samples of your cleaning products or exclusive discounts on your services. This encourages them to try your services after the workshop.
We hope that you now have a better understanding of how to get cleaning clients fast. If you enjoyed this article, you might also like our article on how to generate concrete jobs or our article on how to get cleaning leads.
