Home Services Marketing Ideas (Best in 2024)
Apr 9, 2024
Home Services Marketing Ideas (Best in 2024)
Note: In this article we talk about home services marketing ideas to generate new leads, convert new customers, and retain current customers.
Effective Marketing for Home Services 2024
Leveraging Online Reviews for Digital Marketing in Home Services
Encourage satisfied clients to share their experiences online (e.g., as a review under your Google business listing). Then share positive reviews on your website, in your email marketing campaigns, and on social media. Surprisingly, most people don't do this even though leveraging customer reviews is a great way to elevate digital marketing for home services. Incentivize customers to leave reviews by offering them future discounts or one-time payments for a review.
Home Service Business Marketing SEO
Note: We advise some of our customers on this topic. Reach out to hi@subsync.ai or submit and inquiry (click here) to see if you are a good fit.
Apply SEO strategies to improve visibility in local searches for home services. Effective SEO is key to boost your online visibility:
Blogs with Targeted Keywords: Help users find you easily by posting blogs (e.g., about industry trends, your company's story, company updates) incorporating industry-specific and geographic-specific keywords (e.g., "typical prices for home services", "how to choose between home service companies", "reliable home service companies near me", "best home service companies in Florida").
Make sure the keywords you try to rank for with blogs are high volume, low difficulty keywords. Keywords research takes some time but it is well worth it.
Make sure that your website blogs' title, header, and meta tags include the keywords you are trying to rank for.
Social Media for Home Services Advertising
Select platforms favored by your audience.
Homeowners are mostly found in Facebook and Instagram with people of ages 30-64 making a good bulk of their users. Start with these to reach them.
Make engaging and useful content (e.g., infographics covering industry trends, lists of the top supplies for homeowners who want to do the job themselves, and best practices for new homeowners to navigate home services pricing).
Implement paid advertising to extend your reach. Start w/ Facebook Ads as their Ads platform helps dial down on the best audience to consistently target based on engagement using AI. Then you can go onto Instagram and TikTok for paid ads.
Partner with influencers. You can reach out to influencers in the home services space and work out some sort of partnership or deal, like a one-time payment, for a post about your home service company This is probably one of the more novel home services marketing ideas, given the old school nature of the industry.
Enhancing Website Experience
Add live chat for instant communication. Customer support is so important. This is especially true for homeowners! Make sure you have readily available customer support, and that your website has a chat widget making that clear! The chat widget should be available on every page of the website.
Make sure your website works well on mobile devices. This is so important because most people are on their phones and will first come across your website on their phones. Don't leave a bad impression!
Provide online booking (e.g., for project scheduling, for quotation calls, project scoping calls, for customer feedback calls, etc.) for easier customer access throughout onboarding and the overall customer lifecycle.
Current and potential customers should be able to navigate to their desired page in 3 clicks or less. As you add to your website, make sure to continuously audit it for navigation ease. The easier your website is to navigate, the longer website visitors will stay on the site and, thus, the better standing your website will have in search results.
A smooth website experience is crucial in digital marketing for home services. Your website is your first impression. Take care of it.
Email Marketing Campaigns
Email marketing remains one of the most effective ways to keep in touch with your clients and convert leads. 88% of email users check their email multiple times a day and 60% of homeowners prefer to be contacted through email. Email marketing campaigns are key for nurturing leads into customers. Below are some best practices:
Tailor messages to fit the recipient's needs. For example, if a lead you are nurturing lives close by to your business or one of your customers, you should mention that. Another example is including a lead's home information (like type of home) and why that makes your services suitable for them (e.g., if your lead has a pool and you offer pool cleaning services)
Review campaign performance for ongoing improvement. Some of our customers see a 4400% ROI, with $44 earned for every $1 spent. Of course, this varies by industry and by how committed you are to iteration, personalization, and automation; but the point it you should be consistently auditing the rewards of your efforts and adapting as necessary. Email nurturing is also way easier to commit to with automation.
Send out newsletters with seasonal maintenance tips, discounts, or updates on new services. This strategy not only informs but also reminds customers and leads of your value, prompting repeat business and driving new business. An intriguing subject line can make the difference between an opened email and one that lands in the trash folder, so be creative and personable in your approach.
Note: Tools like SubSync (subsync.ai) offer lead generation software that provides you lists of local leads and pertinent information to personalize your email campaigns. This is vital as 80% of homeowners are more likely to do business with a company that uses personalization. In addition, tools like SubSync automate email marketing campaigns, saving you time in addition to driving you revenue.
Developing a Referral Program
Encourage existing customers to refer new ones. You can do this by offering referrers one-time rewards for each new customer they bring in. In addition, you can offer the new customer a discount, making the referrer (your current customer) look great in front of their network!
Use social media and email to promote your referral program. Launching a referral program is not enough. You need to get the referral program in front of people. Email customers about it, call / text customers about it, send direct mail (e.g., flyers) about it, and send a personally recorded video to customers about it. This sounds manual, but can be fully automated with home services marketing software like SubSync (subsync.ai) and can significantly increase the success of your referral program.
Video Marketing Dominance: Dive into advertising trends
Video marketing is profoundly engaging users, with a trend towards short-form content expected to grow in 2024. These formats resonate well with audiences and are crucial for home services marketing. The anticipated growth of the digital video advertising market to USD 28.3 billion by 2030 indicates its significant impact on digital marketing strategies.
So, keep this in mind when making content for social media, for email newsletters, for your website, etc.
Enhancing Google My Business (GMB)
List your home service business on the Google directory for your city. GMB optimization is vital for visibility. Follow these steps:
Fill out your profile with accurate information.
Verify your location(s).
Respond to customer reviews promptly.
Upload high-quality photos and videos.
Use Google Posts for sharing updates and offers (Google, Circleboom).
Most companies don't do this, which can give you an advantage and allow you to rank higher in Google results for local searches.
In addition, using local keywords (e.g., your city) in your content will increase online visibility for local leads. 46% of Google searches target local businesses, emphasizing the importance of local SEO This approach boosts your home services SEO and strengthens your local online presence.
Prioritizing Sustainability
Sustainability is influencing consumers' decision-making, with 78% valuing it. Millennials and Gen Z, in particular, prefer environmentally responsible brands. This presents home services companies a chance to adopt eco-friendly practices and embed sustainability in their marketing to captivate these demographics.
Focusing on these areas helps home service businesses refine their digital marketing strategies.
For more insights on tailoring digital marketing for home services and navigating home service industry marketing strategies, explore these resources:
Home Services Marketing Ideas: Most Important Strategy
The most successful home services companies dominate their local market. Tools like SubSync (subsync.ai) offer an all-in-one platform to find local leads and ensure you stay in touch with them with email marketing, video marketing, texting, calling, and direct mail solutions (e.g., for flyers).
Reach out for more tips regarding home services marketing ideas.
