How to Get Home Service Leads from YouTube (2024 Guide)
Sep 12, 2024
In this article, we will show you how to get home service leads from YouTube. Simply follow the steps below.
How to Get Home Service Leads from YouTube
If you’re looking to grow your home service business, YouTube can be a powerful tool. It’s not just a place for funny videos or music—it’s a search engine where people look for answers, including how to fix things around their homes.
By creating helpful videos and optimizing your channel, you can attract new customers who need your services. Here’s how to get started:
1. Set Up a YouTube Channel
First, you need a YouTube channel.
Sign in to YouTube: Go to YouTube.com and click the “Sign in” button in the top-right corner. If you don’t have a Google account, you’ll need to create one.
Create Your Channel: Once signed in, click on your profile picture in the top-right corner, then click “Create a channel.”
Follow the prompts to name your channel (use your business name, e.g., “Mike’s Plumbing Tips”) and upload a profile picture (your company logo works well here). This is important so your audience will instantly recognize you and your business.
Click "Create channel."
2. Optimize Your Channel
To get the most out of your videos, you’ll want to optimize your YouTube channel so that people can easily find and learn more about your home services. Click "Customize channel."
Channel Description: Scroll down until you find the "Description" box. Add a description to your channel that includes these keywords.
Think about the words or phrases people might type into YouTube or Google to find your services. For example, if you’re a plumber, keywords might include “plumbing repair” or “how to fix a leaky faucet.”
Here's a sample description: “We provide easy-to-follow videos on common plumbing issues. Learn how to fix a leaky faucet, unclog a drain, and more!”
You can also add links to your website or specific landing pages. This can drive people who are interested in your videos straight to your website, where they can find out more about your services.
3. Plan Your Videos
Use the search bar at the top and type relevant keywords related to your niche.
Think about the kinds of videos your potential customers might be searching for. What problems do they need help with?
Start Simple: If you’re a plumber, for example, you could create a video called “How to Unclog a Sink.” Keep it basic! People love quick fixes.
Use Keywords: Think of the words someone might type into Google or YouTube when they have a problem. Use those words in your video titles and descriptions. For example, “DIY sink unclogging” or “simple sink fix.”
4. Record Your Videos
You don’t need fancy equipment. Your smartphone is good enough.
Good Lighting and Sound: Make sure the area is well-lit. Natural light is best. Also, try to minimize background noise so viewers can hear you clearly.
Show and Tell: If you’re explaining how to fix something, show it step by step. People like to see what you’re talking about. For example, if you’re showing how to unclog a sink, film yourself doing it. Explain each step as you go.
5. Upload Your Video
Now it’s time to put your video online. Click the camera icon in the top-right corner, then “Upload Video.”
Title and Description: Give your video a clear title, like “How to Unclog a Sink - Easy DIY Tips.” In the description, add more details and include a call to action, like “If you need help with your plumbing, call us at 123-456-7890 or visit our website for more information.”
Tags and Thumbnails: Add tags (keywords related to your video) to help people find it. You can also choose a thumbnail (the picture that shows up before someone clicks on your video) to make your video more appealing.
Tips to Get More Home Service Leads from YouTube
Now that you have a YouTube channel, here are some tips to get more home service leads from YouTube:
1. Optimize Your Videos
Just like your channel, each video can be optimized to help attract more viewers and potential leads.
Use Keywords in Titles and Descriptions: Include your main keywords and your business name in your video’s title. For example, “How to Unclog a Sink | Mike’s Plumbing Tips.” This helps your video show up in search results.
Add Calls-to-Action: In your video description, include a short link that takes viewers to your website or a special offer page. You can say something like, “Need professional help? Visit our website for more information.”
Use Tags: Tags help YouTube understand what your video is about and can make your video appear as a “related video” when people watch similar content. Use tags related to your service, like “plumbing,” “home repair,” and “DIY.”
2. Provide Engaging Content
The more engaging your videos are, the more likely viewers will become customers.
Educate Viewers: Use your videos to teach potential customers about your services. For instance, if you offer a unique method of repairing pipes, create a video that shows how it works and why it’s better.
Answer Common Questions: Anticipate what questions your customers might have and create videos that answer them. If people often ask how to fix a leaky faucet, make a video on that topic.
Include Calls-to-Action: At the end of your video, ask viewers to visit your website, sign up for a newsletter, or take advantage of a special promotion. You can also add clickable buttons in the video that take them directly to your website.
3. Promote Your Videos
Just uploading isn’t enough—you need people to watch them.
Share on Social Media: Post your video link on Facebook, Instagram, or any other platform where your customers might be.
Embed on Your Website: If you have a website, embed the video there. It’s a great way to keep visitors engaged.
4. Encourage Comments and Subscribers
Engagement is key on YouTube. The more likes, comments, and subscribers you have, the more likely YouTube is to show your videos to others.
Ask for Feedback: Encourage viewers to leave a comment about what they found helpful or what they’d like to see next. This interaction can increase your video’s visibility.
Reply to Comments: Engage with people who comment on your video. Answer questions and thank them for watching. This builds trust and shows that you’re approachable.
Comment on Other Videos: Participate in the community by commenting on related videos. This can help draw attention to your own channel and establish you as an expert in your field.
5. Partner with YouTube Influencers
If you’re just starting, growing a subscriber base on your own can take time. Consider partnering with YouTube influencers who already have an audience in your industry.
Find influencers whose content complements your services. For example, if you’re in the home improvement niche, partner with a DIY influencer to create a video together. This collaboration can introduce your business to a wider audience.
6. Use Paid YouTube Ads
If you want to reach more potential customers faster, consider using YouTube’s paid advertising options with Google Ads.
Targeted Ads: YouTube ads can be targeted based on location, behavior, and interests. This means your ads will be shown to people who are more likely to need your services.
Cost-Effective: You only pay when someone engages with your ad for 30 seconds or more, so you’re not wasting money on ads that don’t work.
Track Performance: YouTube provides analytics so you can see how well your ads are performing. Use this data to tweak your ads and improve your results.
Learn how to get leads using Google Ads.
7. Find More Leads with SubSync
SubSync is a customer relationship management (CRM) system designed for home service businesses. Simply input the area where you want to find leads, and SubSync will generate a list of potential customers in that location.
With SubSync, you can automatically follow up with your leads through email, SMS, phone calls, or even direct mail—all in one place. This makes it easier to stay connected with potential customers and turn them into paying clients.
You can book a 30-minute demo of SubSync here for free.
We hope you now know how to get home service leads from YouTube. If you enjoyed this article, you might also like our articles on how to get more home service leads with local SEO and how to generate leads on Twitter.
