Path to a Growing Landscape Company (2024)

Note: This article will go through the best and most efficient ways to drive a growing landscape company and optimize your marketing efforts. Following the below strategies will drive business for your company.

Introduction

If you want to have a growing landscape company, a robust approach to landscape business marketing and an emphasis on customer relationship building is key. For those just starting a landscaping business, understanding the market and its nuances is critical. By focusing on targeted landscape business management strategies, you can effectively cater to varied clients, from homeowners to commercial spaces, adapting to their specific requirements.

To grow a landscaping business successfully, consider these factors:

• Leverage Online Presence: With 81% of potential clients researching online before a purchase (LinkedIn), businesses can benefit from an updated, user-friendly website and active social media engagement.

• Build Strong Customer Relationships: Foster loyalty and trust by personalizing your landscape services to meet clients' changing needs. As the consumer shopping behavior shifts towards more ethical and health-conscious products (Exploding Topics), offer eco-friendly options and native plants to match such preferences.

• Xeriscaping: Looking forward to 2024, trends like the practice of designing landscapes to reduce or eliminate the need for irrigation is expected to gain popularity, spotlighting the need for drought-tolerant landscaping (Kawasaki Engines).

Embracing these elements of landscape business marketing, customer relationship building, and landscape business management can create solid foundations and drive the success of starting or expanding a landscaping business.

How to Grow a Landscape Company: Fundamental Strategies for Growth

To expand a landscaping business, adopting an effective growth strategy is essential:

1. Prioritize excellent service delivery, which guarantees customer satisfaction and builds a solid reputation—key for securing repeat business and referrals

2. Enhance customer base through smart marketing and direct advertising efforts to connect with potential clients.

3. Implement a client retention program - a solid customer base allows your business to scale sustainably.

   1. The landscape industry profits significantly from customer retention, with loyal customers spending up to 67% more than new ones, and referral business being relatively substantial (ExplodingTopics.com, Business.com).

4. Landscaping businesses can leverage different channels to find clients effectively. These include enhancing their website, engaging in social media marketing, and attending local trade shows.

With a multifaceted approach, growing your landscaping business becomes not only feasible but also a stable and lucrative endeavor.

Most Important Strategy: Find and Nurture Local Leads

The most successful landscaping companies are able to first dominate their local market. This sets them up for the most success down the line. However, doing so has been difficult in the past. Now you can use software to generate local leads and nurture them. Tools like SubSync (subsync.ai) offer an all-in-one platform to find local leads and ensure you stay in touch with them with email marketing, video marketing, texting, calling, and direct mail solutions (e.g., for flyers). These types of tools also allow you to track all your leads and your history of communications with them in one centralized platform. As a result, no potential customers get lost in the shuffle. This is extremely important to make sure you get an optimized return on investment in terms of your efforts of driving a growing landscape company.

How to Grow Your Landscape Company: Leveraging Digital and Traditional Marketing

To grow your landscaping business effectively, adopting a robust digital marketing strategy is crucial. Digital marketing is a non-negotiable in this digital age, where 81 percent of consumers search online before making purchases. This highlights the importance of your business's online presence.

Consider these steps to enhance your digital marketing and grow your landscaping business:

• Optimize Your Website: Ensure high usability and search engine visibility.

  • Publish blogs on your website following SEO best practices:

    • Focus on relevant keywords like "landscaping company [your city]" or "what is typical pricing for landscaping services?" or "best landscaping practices for homeowners"

    • Make sure the keywords you try to create content for and rank for are high volume, low ranking difficulty keywords.

    • Note: We help some of our customers with this (when we have capacity and if there's a good fit) - reach out to hi@subsync.ai or submit and inquiry (click here) to see if you are a good fit for this service.

• Engage on Social Media: Use platforms to showcase work and connect with the community. Try Facebook, Twitter, Instagram, TikTok, YouTube and whatever else may be pertinent until you find the 1-2 platforms that work best. The primary audience in Facebook

  • ~29% of Facebook's U.S. users are in the 30 - 39 age range, and another 29% are in the 50 - 64 age range (Statista, 2023).

  • Instagram attracts a younger demographic. One third of its U.S. audience is between 18 - 29 (Backlinko, 2023).

  • Since homeowners and landlords are common customers for landscaping services, Facebook and potentially Instagram will be suitable for reaching them (Content Mender, 2023). TikTok, with its high engagement rates, is also worth considering for content aimed at a younger audience (Social Insider, 2023).

• Email Marketing: Retain customers with regular updates and valuable content.

While digital spaces grow rapidly—with the digital advertising industry projected to hit a value of USD 802246.05 Million by 2028 (LinkedIn)—traditional marketing materials like business cards and brochures still play an important role. They act as physical reminders of your services, with 55% of consumers still using print materials (AccessDevelopment).

Moreover, don't underestimate the power of referrals. Referral marketing is notably cost-effective (AnnexCloud) and successful, with a high trust rate among referred customers. A referral program can elevate your clientele and trust, with referral programs seeing a 30% conversion rate (InvespCRO).

Implementing these strategies can help your landscaping business thrive in a competitive market, leveraging both the digital landscape's growth and traditional marketing's tangible benefits.

Expanding Service Offerings and Areas

To successfully grow a landscaping business, diversifying services to cater to varying customer needs is essential. Here are some ways to bolster off-season revenue and ensure a stable income stream throughout the year:

• Offer winter services like snow removal, holiday lighting, and decorating, which can keep cash flow steady during colder months.

• Provide indoor plant and landscape care, firewood sales, and gutter cleaning to attract customers looking for year-round property maintenance.

• Engage in hardscape projects, tree and plant removal, or winterization to maintain profitability even when traditional landscaping work slows down.

• Consider broadening your services, which might involve adding irrigation system installations or outdoor lighting based on consumer demand

To tap into new geographic markets and drive growth:

• Use targeted marketing techniques such as social media engagement and email surveys to understand regional needs and preferences.

• Adapt marketing strategies for local audiences, leveraging unique selling points that resonate with them.

• Maintain high service standards to foster customer loyalty and encourage repeat business, which is vital for supporting expansion.

When considering landscaping business equipment for expansion, keep these facts in mind:

• The right equipment not only increases efficiency but can also enable the offering of new services.

• Investments in landscaping tools can lead to higher profit margins, ranging from 5% to 20% per job, by reducing expenses and time spent on each project. (Dynascape)

Lastly, understand that landscaping is a seasonal industry, with demand typically dropping in winter. Nevertheless, by leveraging the right strategies and investing in appropriate equipment, you can grow your landscaping business and remain profitable year-round. (Method)

Monitoring Progress and Adjusting Strategies

To have a growing landscape company and maintain market competitiveness, pay keen attention to these areas:

1. Customer Feedback: Harness the power of customer feedback to refine service quality. It's a window into the customer's mind, revealing satisfaction and needs. Evaluate customer satisfaction KPIs such as complaints frequency, response times, resolution rates, and retention to inform strategic improvements. After you measure these KPIs, make sure you share them with your team so everyone can be held accountable and has visibility on your landscaping company's growth and future goals!

2. Service Quality Enhancement: Service quality is tied closely to customer satisfaction and can be measured using various performance measures, such as customer surveys and online reviews.

3. Technology Adoption: Embrace cutting-edge landscape technologies to optimize efficiency and service offerings. This especially includes innovations in software for lead prospecting and nurturing, like subsync.ai.

That's all! Feel free to reach out to us for more tips on how to drive a growing landscape company.