How to Get Roofing Leads Without Door Knocking (2024)
Aug 27, 2024
In this article, we will show you 10 proven ways on how to get roofing leads without door-knocking. Read on to learn more.
Get Roofing Leads Without Door Knocking
There are many ways to generate more leads for your roofing business but we have limited the list below to the 10 most effective.
1. Focus on Generating Positive Reviews for Roofing Services
Positive reviews are essential for building trust and attracting new clients for your roofing business. Below are effective ways to encourage and manage reviews:
Follow-Up: Send a follow-up email or message with a link to your review page, making it easy for clients to share their experiences. This step can help gather more reviews.
Ask Satisfied Clients: After completing a roofing job, politely ask satisfied clients to leave a review on platforms like Google, Yelp, or Angi. A direct request increases the likelihood of receiving positive feedback.|
Incentivize Reviews: Consider offering a small incentive, like a discount on future services, for clients who leave a review. Ensure you comply with platform guidelines to avoid any issues.
To maximize the impact of your reviews, focus on the following platforms:
Yelp: Important for local businesses, especially for service-oriented ones like roofing. A strong Yelp presence can attract more customers who rely on reviews.
Google Reviews: These reviews impact your local search rankings and visibility on Google Maps. Positive reviews can improve your rankings, making it easier for clients to find your roofing business
Better Business Bureau (BBB): Positive ratings and reviews on BBB add credibility, especially for roofing clients who prioritize trustworthiness.
2. Enhance Your Roofing Website for Search Engines (SEO)
Optimizing your website for search engines is crucial for ensuring that your roofing services appear in the top search results. Here’s how you can improve your SEO for roofing:
Local SEO: Focus on local optimization by including your city or service areas in your content, meta tags, and business listings. Keep your name, address, and phone number (NAP) consistent across all platforms.
On-Page SEO: Optimize your website with keywords like "roof repair CITY" or "roof replacement CITY." Ensure that these terms are included in your titles, headers, and meta descriptions. Use relevant alt text for images and ensure your site loads quickly to retain visitors.
Keyword Research: Identify high-impact keywords specific to roofing, such as "roof inspection CITY" or "emergency roof repair CITY." Use tools like Google Keyword Planner to refine your list.
Content Creation: Create blog posts that address roofing-specific topics your customers care about. Each post should cover one topic in-depth, like "How to Choose the Right Roofing Material." Interlink your posts to enhance navigation and SEO.
Learn how to generate more roofing clients with SEO.
3. Invest in Paid Online Advertising for Roofing Leads
Paid online ads can quickly boost your roofing business’s visibility and attract more clients. Below are the most effective platforms for running roofing ads:
Google Ads: Use Google Ads to target specific keywords that potential clients are searching for, such as "roof repair near me" or "roof replacement CITY." Ensure your ads include clear calls to action, like "Get a Free Quote," and use location targeting to reach homeowners in your service area.
Local Service Ads: Google’s Local Service Ads are designed for local businesses like roofing companies. These ads appear at the top of search results and connect you directly with customers searching for roofing services in your area.
Facebook Ads: Facebook Ads allow you to target users based on location, demographics, and interests. Create visually appealing ads that showcase your roofing services and include a strong call to action, such as "Schedule an Inspection Today."
4. Use Subsync
Finding super-targeted roofing leads has never been easier, thanks to Subsync's home services CRM.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted roofing leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential roofing leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
5. Purchase Roofing Leads from Reputable Sellers
Buying roofing leads from trusted providers can offer a steady stream of potential clients. Here are some reliable sources for roofing leads:
Thumbtack: Thumbtack allows you to purchase leads from local customers seeking roofing services. This platform is particularly useful for connecting with homeowners in your area.
Angi (formerly Angie’s List): Angi provides both free and paid options for obtaining roofing leads, with the paid services offering better visibility and lead quality.
HomeAdvisor: HomeAdvisor connects homeowners with service professionals, offering targeted leads for roofing services. These leads are often from clients ready to hire.
Networx: Networx helps contractors connect with homeowners needing specific home services, including roofing. This platform can provide well-targeted roofing leads.
6. Get Your Roofing Business Listed in Roofing-Specific Online Directories
Listing your roofing business in directories dedicated to home improvement and construction services can significantly increase your visibility to potential clients. Below are key directories to consider:
Free Directories:
Google My Business: Creating a Google My Business Profile is vital for appearing in local searches and Google Maps, especially for roofing services.
Yelp: Popular for reviews and trusted by homeowners looking for local roofers.
HomeAdvisor: A go-to platform for homeowners seeking roofing contractors.
Nextdoor: Neighborhood-focused platform ideal for local roofing advertising.
Better Business Bureau (BBB): Establishes trust and credibility for your roofing business.
Angi (formerly Angie’s List): Free to list, widely used by homeowners seeking roofing services.
Paid Directories:
Houzz: Focused on home improvement and design, making it suitable for roofing services.
Thumbtack Pro: Paid options offer increased visibility and targeted leads for roofers.
Angi Pro: Enhanced listing features to generate more roofing leads.
Roofing Contractor Directories: Look for industry-specific directories that focus on roofing contractors, offering targeted visibility.
7. Network with Local Businesses and Contractors for Referrals
Building relationships with other local businesses and contractors can lead to valuable referrals for your roofing business. Here’s how to create these connections:
Collaborate on Projects: Offer to collaborate on larger projects that require multiple trades, such as new home constructions or major renovations. This can build trust and lead to more roofing referrals from other contractors.
Form Referral Partnerships: Partner with contractors in related fields like plumbing, electrical, or construction. Agree to refer clients to each other when complementary services are needed, such as roofing during a home renovation.
Attend Local Industry Events: Join trade shows, business association meetings, or local industry events to meet other contractors and businesses. Exchanging business cards and discussing potential partnerships can lead to more roofing referrals.
Join Local Business Groups: Participate in local business networks or chambers of commerce to connect with other professionals in your area. This can lead to mutual referrals and more roofing leads.
8. Use Email Marketing to Reach Roofing Leads
Email marketing is a cost-effective method for keeping in touch with both past and potential roofing clients. Here’s how you can use it to generate more leads:
Build and Segment Your Email List: Start by gathering contacts from past roofing clients, website visitors, and other marketing channels. Segment the list based on criteria like location, service history, or engagement to send targeted emails.
Automate Your Campaigns: Use an email platform to automate campaigns, ensuring timely delivery to the right audience. Set up drip campaigns for new subscribers that gradually introduce them to your roofing services.
Personalize Your Messages: Use customer data to tailor your emails, increasing engagement. For instance, if a client recently had a roof inspection, send a personalized offer for roof maintenance services.
Create Valuable Content: Your emails should provide value beyond promotions. Include tips on maintaining roofs, reminders for seasonal check-ups, and advice on when to consider roof replacement. For example, send out a spring email encouraging clients to schedule a roof inspection before the storm season.
Track and Analyze Results: Regularly monitor the performance of your campaigns, focusing on open rates, click-through rates, and conversions. Use this data to refine your email strategy.
Learn how to generate leads through email marketing.
9. Use Social Media to Attract Roofing Leads
Social media platforms are powerful tools for reaching potential roofing clients and promoting your services. Here’s how to use them effectively:
Instagram: Share high-quality images of your completed roofing projects, customer testimonials, and behind-the-scenes content. Use Instagram to visually represent your brand and engage with potential clients through eye-catching posts.
Learn how to expand your reach with Instagram.
LinkedIn: Connect with other businesses and professionals in the construction industry on LinkedIn. Share thought leadership content on roofing trends, participate in discussions, and network with potential commercial clients.
Learn more about securing leads using LinkedIn.
Facebook: Create a dedicated business page for your roofing services. Post updates, client testimonials, and promotional offers to engage your audience. Building a community on Facebook by encouraging reviews and promptly responding to inquiries can strengthen client trust.
Learn how to get Facebook leads.
YouTube: Use YouTube to demonstrate your roofing expertise through video content. Create how-to videos on roof maintenance, showcase before-and-after roofing projects, and address common roofing issues. This type of content builds credibility and drives traffic to your website.
Learn how to get roofing leads with YouTube.
X (formerly Twitter): Use X to share quick updates, roofing tips, and industry news. Engage with potential clients and other professionals in real-time by participating in relevant conversations and hashtags. X is also a great platform for promoting limited-time offers or seasonal roofing services.
Learn how to boost lead generation with X.
10. Optimize Your Roofing Website for Conversions
Your website should be designed to convert visitors into clients. Below are ways to ensure your roofing website is optimized for generating leads:
Clear Calls to Action: Ensure every page on your site has a clear, compelling call to action, such as "Request a Free Estimate" or "Schedule a Roof Inspection." These prompts guide visitors to take the next step.
Simplify Contact Forms: Keep your contact forms short and straightforward, asking only for the necessary information. This reduces friction and makes it easier for potential clients to get in touch.
Showcase Testimonials and Reviews: Display positive customer testimonials and reviews prominently on your website. This builds trust with potential clients and encourages them to choose your services.
Improve Site Speed: A fast-loading website enhances user experience and reduces bounce rates, which can lead to more conversions. Make sure your site loads quickly on both desktop and mobile devices.
We hope that you now have a better understanding of how to get roofing leads without door-knocking. If you enjoyed this article, you might also like our article on how to get roof replacement leads or our article on how to get roofing jobs.
