How to Get Home Service Leads from LinkedIn (2024 Guide)
Sep 12, 2024
In this article, we will show you how to get home service leads from LinkedIn. Simply follow the steps below.
How to Get More Home Service Leads from LinkedIn
If you’re looking to grow your home service business, LinkedIn can be a powerful tool. Here's how to get home service leads from LinkedIn:
1. Connect with People in Your Area
Once your profile is set up, you need to connect with others. Start by finding people who might need your services.
Search for Local Groups: In the LinkedIn search bar at the top of the page, type in something like “Miami Homeowners” or “Miami Real Estate.” You’ll find groups where people talk about local home-related topics.
Join Groups: Click on these groups and request to join. Once approved, you can participate in the conversations.
Connect with Individuals: In these groups, you’ll find people who might be interested in your services. Click on their profiles and hit the “Message” button. Add a short message like, “Hi, I’m [Your Name], and I provide home plumbing services in Miami. Let’s connect!”
2. Share Helpful Content
To attract leads, you need to show people your expertise. Here’s how to do that:
Post Regularly: On your LinkedIn homepage, there’s a box that says “Start a post.” Click it and write about things that might interest your potential customers.
For example:
“5 Tips to Avoid Plumbing Emergencies This Winter”
“How to Check if Your Roof Needs Repairs Before the Rainy Season”
Use Pictures and Videos: If you can, include pictures or short videos. A video showing a quick fix for a common problem can grab attention.
Engage with Comments: When people comment on your posts, reply to them. This shows you’re active and ready to help.
3. Use LinkedIn Messages to Reach Out
LinkedIn lets you send direct messages to people, which is a great way to introduce your services.
Send a Message to Your Connections: Go to someone’s profile, click on “Message,” and write a short introduction.
For example:
“Hi [Name], I noticed you’re part of the Miami Homeowners group. I wanted to let you know that I offer affordable and reliable plumbing services in the area. If you ever need help, feel free to reach out!”
It’s important to be friendly and respectful. You’re not just selling; you’re offering to help.
4. Ask for Recommendations and Reviews
Social proof is important. If you’ve connected with past customers on LinkedIn, ask them to write a recommendation on your profile. You can send them a message and say:
“Hi [Name], I’m glad you were satisfied with our plumbing services. If it’s not too much trouble, could you leave a short recommendation on my LinkedIn profile? It would help others know they can trust us too.”
If a customer leaves a great review, share it in a post to show others that you’re trusted by real people.
5. Use LinkedIn’s Search Feature
LinkedIn’s search tool can help you find even more potential leads. Type in job titles like "Property Manager." Select "People" to filter out search results.
6. Consider LinkedIn Ads
If you’re comfortable spending a little money, LinkedIn ads can help you reach more people.
On your LinkedIn homepage, click on the "For Business" in the top right corner, then select “Find Leads” LinkedIn will guide you through setting up an ad.
Offer a discount or special deal for LinkedIn users. For example, “10% off all plumbing services for Miami homeowners this month.”
7. Monitor Your Progress
Lastly, keep track of how things are going. Monitoring your progress helps you understand what's working and what needs improvement.
Check Your Connections: For example, if you started with 50 connections and after a month of consistent effort, you’ve grown to 100 connections, that’s a good sign. Aim for steady growth. A good target might be to add 10-20 new connections each week, especially from your local area.
Look at Engagement: Engagement means how people are interacting with your content. Let’s say you posted a tip about “How to Prevent Leaky Faucets” and it received 10 likes, 3 comments, and 2 shares.
That's a solid engagement. If most of your posts are getting at least 5 likes and 1 comment, you’re on the right track. If a post doesn’t get much attention, like only 1 like and no comments, try posting at a different time or tweaking your content.
Adjust as Needed: If you notice that your messages to potential leads aren’t getting responses, take a closer look. For example, if you sent 20 messages and only 2 people replied, it might be time to change your approach.
You could try making your messages more personal by mentioning something specific about their LinkedIn profile or offering a small discount to first-time customers. A good response rate to aim for would be around 20-30%, so 4-6 replies out of every 20 messages sent.
By regularly checking these numbers, you can see what's working and make necessary adjustments to improve your results.
8. Use SubSync to Find More Leads
SubSync is a powerful tool that can help you find more leads in your local area, making it easier to connect with potential customers on LinkedIn.
With SubSync, you can have detailed information on your leads such as their name, email, phone number, and even their estimated income level.
Once you have this information, you can search for these leads on LinkedIn. For example, if SubSync gives you a list of 50 local homeowners, you can type their names into LinkedIn’s search bar and connect with them directly.
Schedule a 30-minute demo of SubSync here for free!
We hope you now know how to get home service leads from LinkedIn. If you enjoyed this article, you might also like our articles on PPC lead generation and how to get more home service leads using Facebook ads.
