How to Get Leads for Handyman Business (8 Methods for 2024)
Sep 9, 2024
In this article, we will show you how to get leads for a handyman business with 8 proven methods. Read on to learn more.
How to Get Handyman Leads
There are many ways to generate more leads for your handyman business but we have limited the list below to the 8 most effective.
1. Optimize Your Website for Lead Generation
A well-optimized website is essential for attracting and converting visitors into leads. Here’s how to make your website a powerful tool for lead generation:
Clear Calls to Action: Ensure every page on your website includes a clear, compelling call to action (CTA), such as “Request a Quote” or “Schedule a Service.” This encourages visitors to take the next step.
User-Friendly Design: Your website should be easy to navigate, mobile-responsive, and quick to load. A smooth user experience increases the likelihood that visitors will stay on your site and become leads.
Lead Capture Forms: Place lead capture forms strategically throughout your site, such as on your homepage, service pages, and blog posts. Keep the forms simple, asking only for essential information like name, email, and service needs.
2. Utilize Online Directories
Listing your handyman business in online directories can significantly increase your visibility and generate leads. Here’s how to do it effectively:
Register on Major Directories: Ensure your business is listed on key platforms like Google My Business, Yelp, and Angi (formerly Angie’s List). These directories are often the first place potential clients search for local services.
Optimize Your Listings: Include accurate and up-to-date information, such as your business name, contact details, service offerings, and hours of operation. High-quality photos and client reviews can enhance your listings and attract more leads.
Encourage Client Reviews: Positive reviews are crucial for building trust and attracting new leads. Encourage satisfied clients to leave reviews on these platforms, and respond promptly to any feedback.
3. Leverage Social Media for Lead Generation
Social media can be a powerful tool for generating leads if used strategically. Here’s how to make it work for your handyman business:
Create Business Profiles: Set up profiles on platforms like Facebook, Instagram, and Nextdoor. These platforms are popular among homeowners and can help you reach potential clients in your area.
Learn more about getting handyman business leads using Facebook.
Learn more about getting handyman business leads using Instagram.
Post Regular Content: Share engaging content regularly, including photos of completed projects, handyman tips, and client testimonials. Consistent posting keeps your business top of mind for followers.
Use Social Media Ads: Consider running targeted ads on social media to reach a broader audience. Facebook and Instagram ads, for example, allow you to target specific demographics and locations, increasing your chances of generating leads.
4. Offer Free Estimates or Consultations
Offering free estimates or consultations can attract potential clients who are considering hiring a handyman. Here’s how to use this tactic effectively:
Promote the Offer: Advertise your free estimate or consultation service on your website, social media, and in local ads. Highlight the value of this offer to entice potential clients to reach out.
Be Prompt and Professional: When providing free estimates or consultations, respond quickly and professionally. Use this opportunity to showcase your expertise and build trust with potential clients.
Follow Up: After providing an estimate or consultation, follow up with the potential client to answer any additional questions and encourage them to book your services.
5. Use SubSync to Find and Manage Leads
SubSync is a valuable tool for finding and managing leads for your handyman business. Here’s how to incorporate it into your lead generation strategy:
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted handyman business leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential handyman business leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
6. Network with Local Businesses and Organizations
Building relationships with other local businesses and organizations can lead to valuable referrals and partnerships. Here’s how to network effectively:
Partner with Related Businesses: Connect with real estate agents, property managers, and contractors who can refer clients to your handyman services. Offer to reciprocate by referring your clients to them when appropriate.
Attend Local Events: Participate in community events, business mixers, and networking groups to meet potential clients and partners. Be prepared to introduce yourself, share your services, and exchange business cards.
Join Local Business Groups: Consider joining your local chamber of commerce or other business associations. These groups provide networking opportunities and can help you connect with potential clients and referral partners.
7. Implement a Referral Program
A referral program can help you generate leads by encouraging your existing clients to recommend your services. Here’s how to set up an effective program:
Offer Incentives: Provide rewards such as discounts, gift cards, or cash bonuses for clients who refer new customers to your business. This motivates them to spread the word.
Promote the Program: Make sure your clients know about the referral program through emails, social media, and during service visits. The easier it is for clients to refer you, the more likely they are to do it.
Track Referrals: Keep track of who is referring new clients and ensure they receive their rewards promptly. This helps build loyalty and encourages continued referrals.
8. Distribute Flyers and Business Cards Locally
Traditional marketing methods like flyers and business cards can still be effective for generating handyman leads. Here’s how to use them:
Design Eye-Catching Flyers: Create flyers that clearly outline your services, contact information, and any special offers. Use high-quality images and a clean design to capture attention.
Target High-Traffic Areas: Distribute your flyers in neighborhoods, community centers, and local businesses where potential clients are likely to see them. Focus on areas with older homes or busy professionals.
Leave Business Cards Everywhere: Carry business cards with you at all times and leave them wherever you go—at local coffee shops, hardware stores, or even on community bulletin boards. You never know when someone might need a handyman.
Learn more about getting handyman business leads with flyers.
We hope that you now have a better understanding of how to get leads for handyman business.
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