Get Customers for Home Service Business (20 Methods for 2024)
Sep 10, 2024
In this article, we will show you how to get customers for your home service business with 20 effective methods. Read on to learn more.
How to Get More Customers for Your Home Service Business
There are many ways to generate more leads for your home service business but we have limited the list below to the 20 most effective.
1. Build a User-Friendly Website
A well-designed, mobile-friendly website is essential for capturing leads. Ensure your site is easy to navigate, loads quickly, and includes clear calls-to-action (CTAs) like “Get a Free Quote” or “Book Now.” Prominently display your contact information and make it simple for customers to reach you.
Include an online booking system for added convenience.
Highlight customer reviews and past projects on your website.
2. Invest in Local SEO
Optimizing for local SEO is crucial for getting your business seen by potential customers in your area. Use location-based keywords such as “home services near me” or “[Your City] home services.” Make sure your business information is consistent across all platforms, including your Google Business Profile, to rank higher in search results.
Add local keywords to your website, blog posts, and meta descriptions.
Regularly update your Google Business Profile with new photos and offers.
3. Leverage Google Local Services Ads
Google Local Services Ads appear at the top of search results and help you connect with customers looking for services like yours. LSAs showcase your contact information, customer reviews, and service area, making them a powerful tool for attracting high-intent leads. You only pay when a customer contacts you through the ad.
Set up LSAs for specific services, such as plumbing, HVAC, or home repairs.
Track ROI to ensure your ads are converting leads effectively.
Learn more about Google Local Services Ads
4. Use SubSync to Get Geo-Specific Home Service Customers
Finding super targeted home service customers has never been easier, thanks to SubSync.
In the SubSync CRM, go to the “Find Leads” tool > “Find New Leads” and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted home service customers for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential home service customers in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value, and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
5. Run Pay-Per-Click (PPC) Ads
Pay-per-click (PPC) advertising allows you to bid on relevant keywords such as “electrician near me” or “roofing services in [City].” PPC ads give your business immediate visibility at the top of search results, attracting potential customers actively searching for your services.
Set a budget for targeted local campaigns.
Measure ad performance and adjust keywords for maximum effectiveness.
6. Create and Share Video Content
Video marketing is an excellent way to demonstrate your expertise and the quality of your services. Create videos that showcase your work, provide home maintenance tips, or share customer success stories. Post these videos on your website, YouTube, and social media platforms to increase engagement and trust.
Use video to explain complex services, like electrical repairs or HVAC installations.
Highlight before-and-after transformations to build credibility.
7. Encourage Customer Reviews
Online reviews are a powerful trust factor for potential customers. Encourage your satisfied clients to leave reviews on Google, Yelp, and Angi (formerly Angie’s List). Not only do reviews build credibility, but they also boost your local SEO ranking, helping you attract more leads.
Send follow-up emails with direct links to your review platforms.
Offer incentives like discounts for customers who leave reviews.
8. Attend Local Networking Events
Get involved in local home improvement expos, trade shows, and community events to build brand awareness and network with potential customers. These events provide an opportunity to showcase your services, distribute promotional materials, and meet homeowners who might need your expertise.
Offer exclusive event promotions or discounts to attendees.
Collect contact information for follow-up after the event.
9. Offer Referral Incentives
A referral program incentivizes your current customers to recommend your services to friends and family. Offer discounts, free services, or gift cards for every successful referral. Word-of-mouth is one of the most effective ways to generate new leads for home service businesses.
Promote your referral program on social media and through email campaigns.
Reward both the referrer and the new customer for maximum impact.
10. Build a Strong Social Media Presence
Use social media platforms like Facebook, Instagram, and Nextdoor to connect with your local community. Post photos of completed projects, share tips, and engage with followers to grow your brand. Run targeted ads to reach specific demographics and neighborhoods.
Use Instagram Stories and Facebook Ads to promote special offers.
Engage with followers by responding to comments and messages quickly.
11. Use Email Marketing
Email marketing is a cost-effective way to nurture leads and drive repeat business. Send regular newsletters with seasonal promotions, home maintenance tips, and updates on your services. Personalized email campaigns can keep your business top-of-mind for past and potential customers.
Segment your email list for personalized content and promotions.
Use automation to send follow-up emails after quotes or service calls.
Learn more about getting home service customers with email marketing.
12. Add Live Chat to Your Website
Live chat allows potential customers to ask questions or request quotes in real-time. Implementing a live chat tool on your website can help increase conversions by offering immediate assistance, especially for customers with urgent service needs.
Use automated chatbots for after-hours inquiries.
Train your team to respond quickly during business hours.
13. Join Local Directories
Ensure your home service business is listed on major directories like Google Business Profile, Yelp, and Angi. Accurate and consistent information across these platforms makes it easier for customers to find and contact you, while also improving your search engine rankings.
Keep your business details and service areas up to date.
Monitor and respond to inquiries through these platforms.
14. Create Content That Solves Customer Problems
Content marketing helps build trust by demonstrating your expertise. Write blog posts or create videos that address common homeowner issues, like “How to Fix a Leaky Faucet” or “The Importance of Regular HVAC Maintenance.” Educational content attracts traffic to your website and positions you as a helpful, knowledgeable resource.
Post helpful tips on your blog and share them on social media.
Optimize your content for SEO to attract organic search traffic.
15. Respond Quickly to Leads
Homeowners typically want fast responses when they contact a home service provider. Implement tools like automated email responses or live chat to ensure you can respond promptly. Fast replies show professionalism and increase the likelihood of winning the customer.
16. Offer Seasonal Discounts
Running seasonal promotions, such as discounted air conditioning services in the summer or reduced rates for winter home repairs, can attract new customers during peak times. Limited-time offers create urgency and encourage homeowners to book your services sooner.
Use email campaigns and social media to promote seasonal discounts.
Offer a first-time customer discount to attract new clients.
17. Set Up an Online Booking System
Make it easy for customers to book your services by offering an online booking system. This convenience allows them to schedule services even outside of regular business hours, helping you capture leads that might otherwise go to competitors.
18. Use Retargeting Ads
Not all potential customers will convert after their first visit to your website. Use retargeting ads to remind those visitors of your services. These ads will follow them across different websites, keeping your business top-of-mind and increasing the chances of conversion.
19. Partner with Complementary Businesses
Collaborate with businesses that offer complementary services, such as real estate agents, contractors, or hardware stores. Referrals from trusted partners can help expand your customer base and establish credibility.
Offer mutual referrals or discounts with your business partners.
Promote each other’s services in newsletters or on social media.
20. Focus on Excellent Customer Service
Customer satisfaction is key to long-term success. Focus on providing exceptional service to each customer, as happy clients are more likely to return and refer others to your business. Great customer service also results in positive reviews, which will help you gain even more customers.
We hope that you now have a better understanding of how to get customers for your home service business.
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