How to Get Clients for a Security Company (10 Methods in 2024)
Aug 26, 2024
In this article, we will show you 10 proven ways on how to get clients for a security company. Read on to learn more.
Get Clients for a Security Company
There are many ways to generate more leads for your security business but we have limited the list below to the 10 most effective.
1. Improve Your Website’s SEO to Attract More Clients
Optimizing your website for search engines is essential to ensure your security company ranks highly when potential clients search for security services. Here’s how to get started:
Keyword Research: Identify key phrases that clients use when searching for security services in your area. Tools like Google Keyword Planner or Ahrefs can help you discover terms like "security system installation CITY" or "residential security services CITY."
On-Page SEO: Ensure your website is optimized with relevant keywords such as "security services CITY" or "commercial security systems." Incorporate these keywords in titles, headers, and meta descriptions. Also, ensure your images are optimized with alt text, and your site loads quickly.
Local SEO: Focus on optimizing your content and meta tags with local keywords that include your city or service area. This ensures you rank higher in local searches. Also, keep your company’s name, address, and phone number (NAP) consistent across all online platforms.
Content Creation: Develop blog posts that address the specific concerns of your clients. Each post should focus on one topic, providing detailed and valuable information. For example, a post might explain "The Benefits of Installing a Home Security System." Interlink your posts to enhance navigation and improve search engine rankings.
Learn how to increase leads with SEO.
2. Register Your Security Company in Relevant Directories
Listing your security business in specialized online directories is crucial for increasing your visibility to potential clients searching for security services. Here are some free and paid directories in the USA that are directly related to the security industry:
Free Directories:
Google My Business: Essential for appearing in local search results and on Google Maps when clients search for security services. Learn how to get clients with Google My Business Profile.
Yelp: Widely used for reviews, Yelp can help your security company attract local clients by showcasing positive experiences from satisfied customers.
Bing Places for Business: Microsoft's equivalent to Google My Business, helping local security companies gain visibility.
Security Industry Association (SIA) Directory: A specialized directory that connects security companies with industry clients and partners.
International Association of Professional Security Consultants (IAPSC) Directory: Connects security consultants and companies with clients seeking expert services.
Paid Directories:
Security Directory USA: A niche directory specifically for promoting security companies to potential clients.
Thumbtack Pro Services: Offers enhanced visibility and lead generation features for security professionals looking to reach more clients.
HomeAdvisor: A lead generation service that connects your security company with homeowners and businesses needing security services.
Angi Pro: Provides more prominent listing features and lead generation options tailored for security services.
Listing your security company in these directories ensures that potential clients can easily find your services when they need security solutions in your area.
3. Use Email Marketing to Stay in Touch with Clients
Email marketing is an effective and low-cost strategy for staying connected with both current and potential clients. Here’s how you can use it to grow your security business:
Build and Segment Your Email List: Start by gathering contact information from past clients, website visitors who have subscribed to your newsletter, and leads from other marketing efforts. Segment your list based on criteria such as the type of security service they’re interested in, location, or past engagement, allowing you to send more targeted emails.
Create Valuable Content: Your emails should offer more than just promotions. Include tips on maintaining security systems, advice on enhancing home or business security, or reminders for scheduled maintenance services. For example, send a springtime email suggesting an annual security system check.
Personalize Your Messages: Personalized emails have a higher engagement rate. Use client data to customize the subject lines and content of your emails. For example, if a client recently inquired about commercial security services, follow up with an email offering a consultation for a tailored security plan.
Automate Your Campaigns: Use email marketing tools to automate your campaigns, ensuring your messages reach clients at the optimal time. For instance, set up an automated welcome series for new subscribers that introduces them to your services and encourages them to schedule a consultation.
Learn more about getting clients with email marketing.
4. Focus on Gathering Positive Client Reviews
Positive reviews are critical for building trust and enhancing your security company’s reputation. They influence potential clients’ decisions and improve your visibility in search engines. Here’s how to gather more positive reviews:
Ask for Reviews: After completing a job, politely ask satisfied clients to leave a review on platforms like Google My Business, Yelp, or your Facebook page. You can make this request in person, via email, or through a follow-up message.
Make It Easy: Provide direct links to your review profiles in your emails, on your website, or in follow-up messages. This simplifies the process for clients and increases the likelihood of them leaving a review.
Offer Incentives: Consider offering small incentives, such as discounts on future services, for clients who leave a review. Ensure that any incentive complies with the review platform’s guidelines.
Respond to Reviews: Always respond to reviews, whether they are positive or negative. Thank clients for positive feedback and address any concerns in negative reviews. This shows you value customer feedback and are committed to improving your services.
Highlight Reviews: Share positive reviews on your website and social media platforms to build credibility. Displaying testimonials prominently can reassure potential clients about the quality of your services.
To maximize the impact of your reviews, focus on the following platforms:
Trustpilot: A widely recognized platform that allows clients to leave detailed reviews of your services. It’s known for its transparency and reliability.
Better Business Bureau (BBB): This platform not only provides reviews but also adds an element of credibility to your business by displaying your BBB accreditation status.
Angi (formerly Angie’s List): Known for home service reviews, Angi allows clients to leave detailed reviews about their experiences with your security services.
Yelp: Particularly useful for service-based businesses, Yelp allows users to write reviews and rate your business, which can significantly impact your reputation.
5. Use Subsync
Finding super-targeted security leads has never been easier, thanks to Subsync's home service CRM.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted security service leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential security service leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
6. Invest in Paid Advertising
Paid advertising can be an effective way to quickly increase your visibility and attract more clients. Here’s how to use paid ads for your security company:
Google Ads: Use Google Ads to target specific keywords related to your services, such as "security system installation CITY." Set your ads to appear for local searches to attract clients in your area. Include a strong call-to-action, like “Get a Free Quote,” to encourage clicks.
Facebook Ads: Facebook allows you to create highly targeted ads based on demographics, interests, and behaviors. Design visually appealing ads that highlight your services and use clear calls-to-action like "Book a Consultation" or "Learn More."
Local Service Ads: Consider using Google’s Local Service Ads, which are designed specifically for local businesses like yours. These ads appear at the top of Google search results and help connect you with clients actively looking for security services.
Retargeting Ads: Retargeting allows you to display ads to people who have previously visited your website but didn’t convert. This keeps your business top-of-mind and encourages them to return and take action.
7. Network with Local Businesses
Building relationships with other local businesses can lead to valuable partnerships and client referrals. Here’s how to effectively network in your community:
Join Local Business Groups: Become a member of your local Chamber of Commerce or other business networking groups. Attend meetings, participate in events, and introduce your services to other members.
Partner with Related Businesses: Connect with businesses that offer complementary services, such as property management companies, real estate agencies, or contractors. Offer to refer clients to each other to create mutually beneficial partnerships.
Host Networking Events: Consider hosting a networking event or workshop focused on security. This positions your company as a leader in the community and provides an opportunity to meet potential clients and partners.
Attend Industry Events: Participate in industry-specific trade shows, conferences, or seminars. These events offer opportunities to network with professionals who may need your security services or can refer clients to you.
Build Referral Relationships: Develop a formal referral program with other businesses. Offer incentives for referrals that lead to new clients, ensuring both parties benefit from the partnership.
8. Use Flyers to Promote Your Security Services
Flyers are a cost-effective way to reach potential clients in your local area. When designed and distributed effectively, they can generate significant interest in your security services. Here’s how to make the most of flyers:
Design Eye-Catching Flyers: Ensure your flyers are visually appealing and clearly communicate the key benefits of your security services. Include essential information such as your company name, contact details, and a brief description of the services you offer. Use high-quality images and bold headings to grab attention.
Target High-Traffic Areas: Distribute flyers in locations where your target audience is likely to be, such as community centers, local businesses, and residential neighborhoods. You might also consider placing flyers on bulletin boards in apartment complexes or distributing them at local events.
Offer a Promotion: Encourage potential clients to take action by including a special offer or discount on your flyer. For example, offer a percentage off the first service or a free consultation. This creates an incentive for people to contact you.
Get Permission: Always seek permission before placing flyers on private property or community boards. This ensures your efforts are welcomed and respected by the community.
Learn how to increase leads with flyers.
9. Purchase Leads to Expand Your Client Base
Purchasing leads from reputable platforms can be an efficient way to grow your security company’s client base. Here’s how to make the most of popular lead-generation platforms:
HomeAdvisor: HomeAdvisor is a well-known platform that connects homeowners with service professionals, including security companies. By purchasing leads through HomeAdvisor, you can reach clients who are actively searching for security services in your area.
Thumbtack: Thumbtack is another popular platform where service providers can purchase leads. Thumbtack offers a pay-per-lead model, allowing you to control your spending and focus on leads that match your specific services.
Angi (formerly Angie’s List): Angi provides both free and paid options for getting leads, with paid services offering more visibility and higher-quality leads. By listing your security company on Angi, you can access a large audience of homeowners and businesses seeking reliable security services.
Bark: Bark is a lead generation platform that matches service providers with clients based on specific requirements. You can purchase leads that fit your business profile, ensuring that you’re only paying for potential clients who are genuinely interested in your services.
Networx: Networx is a platform that connects contractors, including security professionals, with homeowners looking for specific home improvement services. By purchasing leads from Networx, you can reach a targeted audience that’s ready to invest in security solutions.
10. Use Social Media to Engage Potential Clients
Social media is a powerful tool for connecting with potential clients and promoting your security services. Here’s how to maximize various platforms:
Facebook: Create a dedicated business page for your security company. Post regular updates, promotions, and security tips. Use Facebook Ads to target specific demographics like homeowners or businesses. Encourage satisfied clients to leave positive reviews to build trust. Consider using Facebook Live for Q&A sessions or live demos.
Learn how to generate leads with Facebook.
YouTube: Showcase your expertise through video content like tutorials, successful installations, and security tips. Videos help build trust by showing your services in action. Regularly update your channel to attract subscribers and drive traffic to your website.
Learn how to get clients with YouTube.
Instagram: Share photos and short videos of your security projects. Use Instagram Stories for behind-the-scenes glimpses and quick tips. Highlight client testimonials and humanize your brand. Instagram Ads can help you reach a broader audience.
Learn more about getting customers with Instagram.
X (formerly Twitter): Share quick updates, security tips, and company news. Engage with your audience by responding to inquiries and participating in discussions. Use hashtags to increase post visibility and consider targeted ads.
Learn how to get more clients with X.
LinkedIn: Network with other businesses and professionals in the security industry. Share thought leadership content, industry insights, and case studies. Participate in LinkedIn Groups to connect with potential clients and stay informed about industry trends.
Learn how to get leads with LinkedIn.
We hope that you now have a better understanding of how to get clients for a security company. If you enjoyed this article, you might also like our article on how to get more electrical leads or our article on how to get roofing leads.
