How to Get Clients for a Cleaning Business (22 Methods in 2024)
Aug 29, 2024
In this article, we will show you 22 proven ways on how to get customers for your cleaning business. Read on to learn more.
Lead Generation for Cleaning Company
There are many ways to generate more leads for your cleaning business but we have limited the list below to the 22 most effective.
1. Enhance Your Website’s SEO for Better Visibility
Search engine optimization (SEO) is essential to ensure your cleaning business appears at the top of search results when potential clients search for services like yours. Here are some strategies to improve your SEO:
Keyword Research: Identify the most effective keywords for your services and location. Use tools like Google Keyword Planner to find terms such as "house cleaning services CITY" or "office cleaning CITY."
On-Page SEO: Optimize your website by placing relevant keywords in titles, headers, and meta descriptions. Ensure images are optimized with alt text and that your website loads quickly to improve user experience.
Local SEO: Focus on optimizing for local searches by including your city or service area in your content, meta tags, and business listings. Ensure your business name, address, and phone number (NAP) are consistent across all platforms.
Content Creation: Develop blog posts that address common client concerns or questions. Each post should be in-depth and offer valuable information. For instance, write a blog post on "How to Choose the Right Cleaning Service for Your Home" and interlink it with other relevant content on your site.
Learn more about the best way to get clients for cleaning business with SEO.
2. Focus on Generating Positive Reviews to Build Trust
Positive reviews are essential for building trust and enhancing the reputation of your cleaning business. Here are some ways to gather and leverage positive reviews to attract more clients:
Request Reviews Directly: After completing a cleaning job, ask satisfied clients to leave a review on platforms like Google, Yelp, or Facebook. Most clients are happy to provide feedback when asked politely and directly.
Follow Up with Clients: Send a follow-up email or text message with a direct link to your review page, making it easy for clients to share their positive experiences. A simple reminder can significantly increase the number of reviews you receive.
Offer Incentives for Reviews: Consider providing a small discount or incentive for clients who leave a review, ensuring you comply with the platform’s guidelines. For example, you might offer a discount on their next cleaning service.
To maximize the impact of your reviews, focus on the following platforms:
Google Reviews: Google reviews are crucial for improving your local search rankings and making your business more visible on Google Maps.
Better Business Bureau (BBB): A positive rating and reviews on BBB can enhance your business's credibility and trustworthiness, especially among clients who value established institutions.
Yelp: A strong presence on Yelp can attract local clients who rely on the platform to find reputable cleaning services.
3. Use Subsync to Get Clients
Finding super-targeted cleaning leadshas never been easier, thanks to Subsync's CRM.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted cleaning leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential cleaning leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
4. List Your Cleaning Business in Relevant Directories
Getting your cleaning business listed in directories is crucial for gaining visibility among potential clients searching for services in your area. Below are some free and paid directories in the USA that can help you attract more clients:
Free Directories:
Google My Business: Vital for appearing in local searches and on Google Maps, helping clients find your business easily. Learn how to get clients for cleaning business with Google My Business Profile.
Nextdoor: A neighborhood-specific platform where you can advertise to local residents seeking cleaning services.
Bing Places for Business: Microsoft’s equivalent of Google My Business, enhancing your visibility on Bing.
Yellow Pages Online: The digital version of the traditional Yellow Pages, useful for targeting certain demographics.
Yelp: Popular for reviews, particularly for service-oriented businesses like cleaning services.
Thumbtack: Connects service providers with local customers looking for specific services.
Paid Directories:
HomeAdvisor: A lead generation service focused on home services, providing high-quality leads for cleaning services.
Thumbtack (Pro Services): Paid options give you more visibility and access to a larger pool of potential clients.
Angi (formerly Angie’s List) Pro: Offers enhanced listing features and lead generation options tailored to cleaning businesses.
5. Use Email Marketing to Connect with Potential Clients
Email marketing is a highly effective way to keep in touch with both existing and potential clients for your cleaning business. Here’s how you can use email marketing to attract more clients:
Personalize Your Emails: Personalization increases engagement. Use client data to tailor subject lines and email content. For example, send a follow-up email offering a discount on recurring cleaning services to clients who used your service a year ago.
Automate Your Campaigns: Use email marketing platforms to automate your campaigns, ensuring emails are sent at optimal times. For example, set up an automated series for new subscribers that introduces your services and encourages them to book a cleaning.
Build and Segment Your Email List: Start by gathering contacts from past clients, website visitors who signed up for your newsletter, and leads from other marketing channels. Segment your list based on criteria like service type, location, or client engagement, allowing you to send targeted and relevant emails.
Provide Valuable Content: Offer tips and advice in your emails that provide value, such as cleaning tips, reminders for seasonal deep cleaning, or advice on how to maintain a clean home between professional cleanings.
Monitor and Improve: Regularly analyze the performance of your email campaigns by tracking open rates, click-through rates, and conversions. Use this data to refine your strategy and improve future emails.
Learn how to get leads for a cleaning business with email marketing.
6. Use Social Media to Promote Your Cleaning Services
Social media is essential for engaging with potential clients and promoting your cleaning services. Here are some platforms and strategies to maximize your social media presence:
X (Formerly Twitter): Share quick updates, cleaning tips, and promotional offers. Engage with your audience in real-time by answering questions and participating in relevant industry conversations.
Learn how to get clients for your cleaning business with X.
Facebook: Set up a dedicated business page on Facebook to showcase your cleaning services. Regularly post updates, promotions, and cleaning tips to keep your audience engaged. Encourage satisfied clients to leave reviews and respond promptly to comments and inquiries to build a loyal community.
Learn how to get clients for a cleaning company with Facebook.
LinkedIn: Use LinkedIn to connect with other businesses and professionals, particularly if you offer commercial cleaning services. Share industry insights, case studies, and network with potential corporate clients.
Learn how to get leads for cleaning business with LinkedIn.
Instagram: Use Instagram to share before-and-after photos of your cleaning projects, customer testimonials, and behind-the-scenes content. This visual platform is ideal for showing the quality of your work and building brand recognition.
Learn how to reach new clients with Instagram.
YouTube: Create videos that demonstrate your expertise, such as how-to guides on cleaning techniques or walkthroughs of your cleaning process. Videos build trust with potential clients and drive traffic to your website.
Learn more about YouTube campaigns for lead generation.
7. Distribute Flyers in Local Areas to Attract Clients
Flyers are an affordable and effective way to reach potential clients in your local community. Here’s how to design and distribute flyers that will help you attract more clients for your cleaning business:
Target High-Traffic Locations: Place your flyers in locations where your target clients are likely to visit, such as community centers, grocery stores, and coffee shops. These spots are ideal for reaching people who may need cleaning services.
Get Permission Before Posting: Always ask for permission before placing your flyers on private property or community boards. This ensures you are following local regulations and maintaining a good reputation.
Create an Eye-Catching Flyer: Design a flyer that includes your business name, services offered, contact information, and a clear call to action. Use high-quality images and a simple, clean layout to ensure your message is clear and professional.
Include a Special Offer: Add a discount or special promotion to your flyer, such as a percentage off the first cleaning service or a referral bonus. This can encourage potential clients to contact you and try your services.
Learn more about getting business leads with flyers.
8. Use Paid Advertising to Boost Your Cleaning Business
Paid advertising is a great way to quickly increase your visibility and generate more leads for your cleaning business. Here are some of the best platforms to use for paid advertising:
Local Service Ads: These ads appear at the top of Google search results and are designed specifically for local businesses like cleaning services. They help you connect with clients who are actively searching for cleaning services in your area.
Google Ads: With Google Ads, you can target specific keywords that potential clients are searching for, such as "house cleaning services" or "office cleaning near me." Use location targeting to ensure your ads reach people in your service area. Craft compelling ad copy with a clear call to action to encourage clicks and inquiries.
Facebook Ads: Facebook allows you to target users based on demographics, interests, and behaviors. Create visually appealing ads that highlight your cleaning services and include a strong call to action, like "Book Now" or "Get a Free Estimate." Learn more about Facebook ad campaigns for lead generation.
9. Buy Leads from Reliable Sources
Purchasing leads from reputable sources can provide a steady stream of potential clients for your cleaning business. Here are some trusted websites where you can buy high-quality cleaning leads:
Angi (formerly Angie’s List): Angi provides both free and paid options for getting leads, with the paid services offering better visibility and higher quality leads.
Thumbtack: Thumbtack allows service providers to purchase leads and connect with local clients searching for cleaning services.
HomeAdvisor: HomeAdvisor connects homeowners with service providers, offering leads that are often well-targeted and ready to hire for cleaning services.
10. Network with Local Businesses to Gain Referrals
Networking with other local businesses can lead to valuable referrals and partnerships that help you grow your cleaning business. Here’s how to build these connections:
Attend Local Events: Join local business events, trade shows, or networking meetings to meet other business owners. Introduce yourself, exchange business cards, and explore potential referral opportunities.
Create Referral Partnerships: Partner with businesses that offer complementary services, such as real estate agencies, property management companies, or office supply stores. Agree to refer clients to each other when services overlap.
Join Local Business Groups: Become an active member of local business associations or chambers of commerce. This will help you connect with other professionals and keep your business top of mind when they or their clients need cleaning services.
Collaborate on Projects: Offer to collaborate with other businesses on larger projects, such as office renovations or property staging. This can build trust and lead to more referrals.
11. Send Direct Mail to Targeted Areas
Direct mail is a traditional yet effective method to reach potential clients in your local area. Here’s how to create and send direct mail campaigns that generate more clients for your cleaning business:
Track the Results: Include a unique code or phone number on each mailer to track the effectiveness of your campaign. This helps you understand which areas or offers are driving the most responses.
Personalize Your Mailers: Use personalization techniques, such as including the recipient’s name, to increase the likelihood that your mailer will be read and acted upon.
Build Targeted Mailing Lists: Focus on neighborhoods or specific demographics that are likely to need cleaning services. Use tools to segment your mailing lists based on factors like the type of residence or recent home purchases.
Design Compelling Mailers: Ensure your mailers are visually appealing and easy to read. Include a strong call to action, such as "Call Today for a Free Estimate" or "Get 20% Off Your First Cleaning Service."
12. Use Door-to-Door Canvassing to Build Client Relationships
Door-to-door canvassing can be a direct and personal way to introduce your cleaning services to potential clients. Here’s how to approach canvassing effectively:
Visit at the Right Time: Choose times when people are more likely to be home, such as late afternoons or weekends. This increases your chances of speaking directly with potential clients.
Bring Professional Materials: Carry brochures, business cards, or flyers that you can leave behind if the homeowner isn’t available. These materials should clearly present your services and contact information.
Prepare a Simple Script: Have a clear, concise script ready that explains who you are, what your business offers, and why your services are valuable. Practice your pitch so it sounds natural and confident.
Be Respectful and Professional: Dress appropriately, introduce yourself politely, and respect the homeowner’s time and space. If they’re not interested, thank them and move on to the next house.
Learn how to increase your client count by door knocking.
13. Implement Cold Calling to Reach New Clients
Cold calling is an effective way to connect with potential clients who may not be aware of your cleaning services. Here’s how to execute cold calling successfully:
Build a Targeted Call List: Focus on contacting homeowners or businesses within your service area. Use tools to gather accurate and relevant contact information for your target market.
Develop a Simple Pitch: Create a brief, persuasive script that highlights the benefits of your cleaning services. Include an offer or promotion to encourage the potential client to take action.
Follow-Up After the Call: After your conversation, send a follow-up email or message to thank them for their time and reiterate your offer. This keeps your business top of mind and increases the chances of conversion.
Listen to Client Needs: Pay close attention to what the client is saying and tailor your responses to address their specific concerns or needs. This shows that you value their time and are interested in solving their problems.
14. Optimize Your Website for Conversions to Increase Client Inquiries
Optimizing your website for conversions is essential for turning visitors into clients. Here’s how to ensure your website is designed to convert more leads:
Simplify Contact Forms: Keep your contact forms short and straightforward. Ask only for essential information to make it easy for potential clients to reach out without feeling overwhelmed.
Include Clear Calls to Action: Make sure every page on your website has a clear and compelling call to action, such as "Request a Quote" or "Book a Cleaning Today." These prompts should be easy to find and encourage visitors to take the next step.
Showcase Client Testimonials: Display positive reviews and testimonials prominently on your site to build trust and credibility. Real feedback from satisfied clients can strongly influence potential clients to choose your services.
Improve Website Speed: Ensure your website loads quickly, as a fast-loading site provides a better user experience and reduces bounce rates. This can lead to more visitors staying on your site and ultimately contacting you.
15. Understand Your Ideal Cleaning Clients
Knowing who your ideal clients are is crucial for targeting your marketing efforts effectively. Here’s how to identify and focus on your perfect clients:
Analyze Your Current Client Base: Look at your existing clients and identify common traits, such as age, income, location, and lifestyle. Understanding these details will help you target similar clients.
Research Their Needs and Preferences: Find out what your ideal clients are looking for in a cleaning service. This includes the type of cleaning they need, their budget, and their preferred communication channels.
Tailor Your Marketing to Reach Them: Once you understand who your ideal clients are, customize your marketing messages to address their specific needs and pain points. This targeted approach will make your cleaning business more attractive to them.
16. Develop a Unique Selling Proposition (USP) for Your Cleaning Business
Your unique selling proposition (USP) sets your cleaning business apart from the competition. Here’s how to create a compelling USP:
Identify What Makes Your Business Unique: Think about what distinguishes your cleaning business from others. This could be eco-friendly cleaning products, flexible scheduling, or exceptional customer service.
Highlight Your USP in All Marketing Materials: Once you’ve defined your USP, make sure it’s featured prominently in all your marketing efforts, including your website, social media, and promotional materials.
Deliver on Your Promise Consistently: Ensure that your USP isn’t just a marketing gimmick but something you consistently deliver to your clients. This will build trust and loyalty.
17. Brand Your Cleaning Business for Maximum Impact
A strong brand helps your cleaning business appear professional and trustworthy. Here’s how to build and maintain your brand:
Create a Memorable Logo and Name: Choose a business name and logo that reflect your brand values and are easy for clients to remember. Your brand should convey professionalism and reliability.
Apply Your Branding Consistently: Use your logo and business name on all marketing materials, including business cards, flyers, uniforms, and your website. Consistent branding makes your business recognizable and trustworthy.
Invest in Branded Vehicles and Uniforms: If possible, wrap your work vehicles with your logo and brand colors. Have your cleaning team wear branded uniforms. This visibility increases brand recognition and makes your business look more established.
18. Personalize Your Marketing to Attract Specific Cleaning Clients
Personalizing your marketing helps you connect directly with your ideal clients by addressing their specific needs and concerns. Here’s how to tailor your marketing for your cleaning business:
Define Your Ideal Client: Start by identifying who your ideal clients are. This could include homeowners, busy professionals, or businesses. Understanding their needs allows you to craft messages that resonate with them.
Customize Your Communication: Use personalized messages in your marketing materials that speak directly to the pain points of your target clients. For example, emphasize how your cleaning services can save busy professionals time or provide a safe environment for families.
Leverage Data for Personalization: Use client data to segment your audience and send targeted emails, ads, or promotions that cater to specific client groups. This increases the relevance of your marketing efforts and improves engagement.
19. Use Emotional Marketing to Connect with Clients on a Deeper Level
Emotional marketing involves creating a connection with your clients by appealing to their feelings and values. Here’s how to use it effectively for your cleaning business:
Identify the Emotional Triggers: Understand what motivates your clients to use cleaning services. Is it the desire for a clean, stress-free home, or the need to ensure a healthy environment for their family?
Craft Emotionally Resonant Messages: Develop marketing messages that tap into these emotions. For instance, highlight how your cleaning services provide peace of mind, knowing their home is spotless and safe.
Use Storytelling in Your Marketing: Share stories of how your services have positively impacted clients' lives. This could be testimonials or case studies that illustrate the benefits of your cleaning services.
20. Ask for Client Referrals to Expand Your Cleaning Business
Referrals are a powerful way to grow your client base. Here’s how to encourage your existing clients to refer others to your cleaning business:
Implement a Referral Program: Offer incentives such as discounts or free services to clients who refer new customers. This encourages them to spread the word about your business.
Make Referrals Easy: Provide your clients with referral cards or links they can easily share with friends and family. The simpler the process, the more likely they are to refer you.
Thank Clients for Referrals: Always show appreciation to clients who refer others. A simple thank-you note or a small gift can go a long way in fostering loyalty.
21. Participate in Community Events to Increase Visibility
Getting involved in local community events is a great way to build your brand and connect with potential clients. Here’s how to do it effectively:
Sponsor or Volunteer at Events: Consider sponsoring a local event or offering your services for free at community gatherings. This positions your business as a community supporter and increases your visibility.
Set Up a Booth or Table: If possible, have a booth at local fairs or markets where you can showcase your services, hand out business cards, and interact with potential clients.
Wear Branded Apparel: Ensure your team wears branded uniforms at these events to increase brand recognition. Your presence will be more memorable if people can easily identify your business.
22. Use Multi-Touch Marketing to Reinforce Your Brand
Multi-touch marketing ensures that your potential clients encounter your cleaning business multiple times through different channels, reinforcing your brand and increasing the chances of conversion. Here’s how to implement a multi-touch marketing strategy:
Diversify Your Marketing Channels: Use a combination of online and offline marketing methods, such as social media ads, email campaigns, direct mail, and community event participation. This helps you reach potential clients at different points in their decision-making process.
Maintain Consistent Messaging: Ensure that your brand message and visuals are consistent across all marketing channels. This creates a cohesive brand experience, making it easier for potential clients to recognize and remember your cleaning business.
Follow Up Multiple Times: Don’t rely on a single touchpoint to convert a lead into a client. Follow up with potential clients through different methods, such as sending a reminder email after they visit your website or offering a special promotion after a community event.
Track the Effectiveness of Each Touchpoint: Use analytics tools to measure the performance of each marketing touchpoint. This allows you to optimize your strategy by focusing on the channels and messages that are most effective in converting leads into clients.
We hope that you now have a better understanding of how to get more clients for cleaning business. If you enjoyed this article, you might also like our article on how to get cleaning service leads or our article on how to get house cleaning jobs.
