How to Get Cleaning Leads (7 Effective Methods in 2024)
Aug 28, 2024
In this article, we will show you 7 proven ways on how to get cleaning service leads. Read on to learn more.
Get Cleaning Leads
There are many ways to generate more leads for your cleaning business but we have limited the list below to the 7 most effective.
1. Get Your Cleaning Business Listed in Directories
Listing your cleaning business in relevant online directories is a key strategy for increasing visibility and attracting potential clients. Below are some directories where you should get your business listed:
Free Directories:
Google My Business: Establishing a Google My Business Profile is essential for showing up in local searches and Google Maps, helping clients find your services.
Yelp: A popular platform for service reviews that can boost your business's reputation.
Nextdoor: Connects your cleaning services with local communities in your area.
Bing Places for Business: Another free tool similar to Google My Business that increases your online presence.
Craigslist: A simple, effective way to post your services and reach local customers.
Paid Directories:
Angi (formerly Angie’s List): Offers enhanced features to help your cleaning business stand out to potential clients.
HomeAdvisor: Provides targeted leads by connecting you with homeowners in need of cleaning services.
Thumbtack Pro Services: Offers paid options that increase your exposure and improve lead generation.
By getting listed in both free and paid directories, you can ensure that potential clients can easily find and contact your cleaning business.
2. Use Email Marketing to Engage Clients
Email marketing is a powerful way to stay connected with both current and potential clients, helping you generate more cleaning leads. Here’s how to effectively use email marketing:
Creating Engaging Content: Provide value in your emails by sharing cleaning tips, reminders for seasonal services, or special offers. For instance, send a reminder about scheduling a deep cleaning before the holidays.
Building and Segmenting Your Email List: Start by collecting email addresses from past clients, website visitors, and other sources. Segment your list based on service history, location, or client preferences to send more targeted emails
Automating Campaigns: Set up automated emails for specific triggers, such as welcoming new subscribers or reminding clients of upcoming appointments.
Personalizing Your Emails: Use customer data to personalize your email content. For example, send a follow-up email offering a discount on cleaning services to clients who haven’t booked in a while.
Learn more about email marketing tactics for more leads.
3. Optimize Your Website for Cleaning Leads with SEO
Optimizing your website for search engines is crucial to ensure potential clients find your cleaning services when they search online. Here’s how to enhance your site for better visibility:
Local SEO Tactics: Focus on local SEO by including your city or service area in your website’s content and meta tags. Keep your business name, address, and phone number (NAP) consistent across all online platforms.
On-Page SEO Improvements: Utilize relevant keywords such as "cleaning services CITY" in your titles, headers, and meta descriptions. Ensure your site loads quickly and images have proper alt text.
Content Strategy: Develop blog posts that provide valuable insights, such as "Effective Cleaning Tips for a Sparkling Home." Each post should cover one specific topic and link to other relevant content on your site.
Keyword Research: Identify the most effective keywords for your services and location. Tools like Google Keyword Planner can help you find terms like "residential cleaning CITY" or "office cleaning CITY."
Learn how to maximize lead conversion with SEO.
4. Use SubSync for Targeted Cleaning Leads
Finding super-targeted cleaning leads has never been easier, thanks to Subsync.ai.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted cleaning leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential cleaning leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
5. Invest in Paid Ads to Quickly Generate Cleaning Leads
Paid advertising is an effective way to quickly boost your cleaning business’s visibility and lead generation efforts. Here’s where to run ads:
Google Ads for Targeted Searches: Use Google Ads to target specific keywords that potential clients might search for, like "cleaning services CITY." Employ location targeting to reach people in your service area, and craft compelling ad copy to drive clicks.
Facebook Ads for Social Media Marketing: Setting up Facebook Ads allow you to target users based on demographics, interests, and behaviors. Create visually appealing ads that highlight your cleaning services, and include calls to action like booking a service or getting a free quote.
Local Service Ads for High Visibility: These ads appear at the top of Google search results and are designed for local service providers. They help you connect with clients actively searching for cleaning services, making them a great way to generate leads quickly.
6. Use Flyers to Promote Your Cleaning Services Locally
Flyers are a cost-effective way to market your cleaning services directly to your local community. Here’s how to use them effectively:
Designing Attention-Grabbing Flyers: Include your business name, services, contact details, and a clear call to action. Use high-quality images and a clean layout to make your flyer stand out.
Targeting High-Traffic Locations: Distribute flyers in areas where potential clients frequent, such as community centers, grocery stores, and coffee shops. Focus on locations with high foot traffic for better results.
Including Special Offers: Boost your flyer’s effectiveness by including a discount or special offer, encouraging potential clients to contact you.
Learn how to generate leads with flyers.
7. Purchase Quality Cleaning Leads from Trusted Sources
Buying leads from reputable vendors can provide a consistent stream of potential clients for your cleaning business. Here are some trusted sources where you can buy high-quality leads:
CleanBid: A lead generation service tailored to the cleaning industry, offering leads that match your services and target areas.
HomeAdvisor: Connects homeowners with service providers, including those offering cleaning services. The leads you purchase here are typically well-targeted and ready to hire.
Networx: Helps contractors and service providers connect with homeowners seeking cleaning services, providing targeted leads to grow your business.
Thumbtack: This platform allows you to buy leads from clients specifically looking for cleaning services in your area.
We hope that you now have a better understanding of how to generate cleaning service leads. If you enjoyed this article, you might also like our article on how to get more cleaning clients or our article on how to get clients for a cleaning business.
