How to Generate Home Service Leads on X (Twitter) in 2024

In this article, we will show you how to generate home service leads on X (Twitter). Simply follow the steps below. 

How to Get Home Service Leads on X (Twitter) 

Here's how to use X to generate leads for your home service business: 

1. Set Up Your X (Twitter) Profile

Before you start, make sure your X profile is set up correctly. If you don't have an account, go to X.com and sign up. If you already have an account, log in. Go to your "Profile."

Click on "Edit Profile." 

You will need to optimize your profile to attract more customers. Here's how: 

• Profile Picture: Use a clear picture of your business logo or something related to your services. This makes your profile look professional.

  
  

• Bio: Write a short bio that explains what your business does. For example, "We provide reliable plumbing services in New York. Call us for quick and affordable repairs!"

  
  

• Location: Include your service area in your profile to attract local customers.

  
  

• Link to Your Website: Add your website link so people can easily visit your site.

2. Start Following Relevant Accounts

To get noticed, follow accounts that are relevant to your business. Use the search bar at the top-right corner of X.

• Local Businesses: Follow other local businesses, especially those that complement your services. For example, if you're a roofer, follow local hardware stores. You can also follow other businesses that offer the same services as you.

  
  

• Community Groups: Follow local community groups or neighborhood associations. They often post about services needed in the area.

  
  

• Potential Customers: Look for people in your area who might need your services. You can do this by searching for keywords related to your business.

3. Engage with Your Audience

Interacting with people on X is crucial. Here’s what you can do:

Like and Retweet: When you see a post that relates to your business or local community, like it or retweet it. This helps get your name out there.

Comment: If someone mentions needing a service you provide, reply to their tweet. For example, if someone tweets, “Need a plumber ASAP,” you could reply with, “We’re available! Send us a DM, and we’ll be right there.”

To reply to a post, simply click on the speech bubble icon at the bottom of every post. 

Ask Questions: Post questions that encourage people to reply. For example, “What’s the biggest issue you’ve faced with your home this year?” This can spark conversations and lead to new business.

4. Use Hashtags

Hashtags help people find your tweets. Use hashtags related to your area, like #MiamiPlumber or #ChicagoRoofing. This targets people in your service area.

Include hashtags that describe your services, like #PlumbingTips or #RoofRepair.Occasionally, use trending hashtags if they relate to your business. But don't overdo it, or it might look spammy.

Here's a sample post with hashtags: 

"Got a leak? Our expert plumbers in NYC are here to help! Fast, reliable, and affordable service. Call us today for a free estimate! 

#NYCPlumbing #EmergencyPlumber #HomeRepair #NYC"

5. Create and Share Valuable Content

Posting helpful content builds trust and attracts potential customers:

• Tips and Tricks: Share simple tips related to your services. For example, “Here’s how to check for leaks under your sink before they become a big problem.”

  
  

• Before and After Photos: Show off your work with before-and-after pictures of projects. This gives potential customers confidence in your services.

  
  

• Promotions: Announce any special offers or discounts. For instance, “Get up to 25% off all plumbing services this month!”

You can upload your own photos or design your own graphics. Below is a good example:

6. Respond Quickly to Direct Messages

If someone sends you a direct message (DM) asking about your services, reply as soon as possible. A quick response shows that you’re reliable and eager to help. Make sure to keep your messages professional but friendly.

7. Run Ads on X

If you want to reach more people, consider running ads on X. Click on "More." 

Select "Ads" to get started.

You will be directed to the campaign form. 

Choose Your Objective: Select “Website Traffic” if you want people to visit your website or “Engagements” if you want more interactions on your posts. For the purpose of this guide, we will choose "Website traffic." 

Click "Next" at the bottom-right corner of the screen. 

Create Your Ad: Write a short, clear message with a strong call to action. Make sure to add a relevant photo as well by clicking on "Add media."

Target Your Audience: Focus on people in your local area who might need your services. You can narrow it down by gender, age, and location.

X's targeting features allow you to reach the right audience—people who are most likely to need your home services.

Here's how to set these up to generate leads for your home service business: 

• Keywords: Choose words and phrases related to the services you offer and the problems you solve. For example, if you’re a plumber in New York, you might include keywords like "plumber," "plumbing," or "emergency plumbing." 

  
  

• Follower Look-Alikes: Target people who have similar interests to the followers of related accounts. For example, if a popular local hardware store or home improvement brand has a large following, you might target their followers' look-alikes to reach people who are likely interested in home services.

  
  

• Operating Systems: Decide whether you want to target people based on the device they’re using. For a general home service ad, targeting all devices (iOS, Android, Other mobile, Desktop) might be best to reach the broadest audience.

  
  

• Interests: Choose interests that align with home services. Examples might include "Home repair" or "Home improvement." This helps ensure your ad reaches people who are likely to need home-related services.

  
  

• Language: If your service area predominantly speaks English, you would select English. If you serve a bilingual community, you might also include the secondary language.

Set Your Budget: Decide how much you want to spend each day. You can start with a small budget (5 or 10 USD) and increase it if you see good results.

Add your preferred payment method and click "Launch campaign."

8. Track What’s Working

Finally, see what’s bringing in the most leads. X has built-in analytics that show how your tweets are performing. Click on the horizontal three-dot menu on your tweet and select "View post analytics." 

Look for patterns in what types of posts get the most engagement. If certain types of posts or ads are working well, do more of those. If something isn’t working, try a different approach.

For example, if your tweet about a 10% discount on roofing services received 5,000 impressions and 150 engagements, but only 10 link clicks, you might want to try a different message or image to increase clicks.

If a different tweet offering a free estimate gets 3,000 impressions, 100 engagements, and 50 link clicks, you know that type of offer is more appealing to your audience.

9. Use SubSync to Follow Up and Find More Leads

SubSync is an AI-powered CRM tool built to help home service businesses find and manage their leads in one platform. 

With SubSync, you can upload your leads and quickly reach out to them by email, SMS, phone call, or even physical mail. If a lead doesn’t respond, SubSync can automatically send follow-up messages so you don’t miss any opportunities. 

Want to see how SubSync can benefit your home service business? Get a free 30-minute demo of SubSync here.

We hope you now know how to generate home service leads on X. If you enjoyed this article, you might also like our article on how to get home service leads on YouTube and how to get more plumbing jobs.