How to Generate Home Service Leads with Local SEO in 2024

In this article, we will show you how to get more home service leads with local SEO. Simply follow the steps below. 

What Is Local SEO?

Local SEO (Search Engine Optimization) is all about making sure your business shows up when people in your area search for services you offer. 

For example, if someone in your town searches for "roofing services near me," local SEO helps make sure your business pops up in those search results.

How to Get More Home Service Leads with Local SEO

If you're running a home service business like plumbing, roofing, or lawn care, getting more customers in your area is probably a top priority. One of the best ways to do that is through Local SEO.

1. Claim and Optimize Your Google Business Profile

The first thing you need to do is claim your Google Business Profile (GBP). This is a free tool that helps your business show up on Google Search and Google Maps. Here's how you can get started:

Go to Google: Open your web browser and search for "Google Business Profile."

Sign in: Click "Manage now." Use your Google account to sign in. If you don’t have one, you’ll need to create one. 

Claim your business: Search for your business name. If it shows up, claim it. If not, follow the steps to add it. Make sure to fill in and update all the details like your business name, address, phone number, and hours of operation. Be accurate!

Example: If you’re a plumber, make sure to include services like "emergency plumbing" or "leak repair."

Add photos: Pictures make your business look more trustworthy. To add photos, type "my business" in Google. Click on "View profile."

Go to "Photos." Upload high-quality photos of your work, your team, and even your office if you have one.

Get reviews: Ask your happy customers to leave a review on your Google Business Profile. The more positive reviews you have, the better.

Check out our detailed guide on how to generate home service leads with a Google Business Profile. 

2. Use Local Keywords on Your Website

Local keywords are words and phrases people in your area might type into Google when looking for your services. Using these keywords on your website helps you show up in local searches.

Think: What would you type into Google if you needed your services? If you’re a roofer in Miami, you might search for "Miami roofing services" or "roof repair in Miami."

Sprinkle these keywords naturally throughout your website, especially in the following places:

• Home Page: Make sure your homepage mentions the services you offer and the areas you serve.

  
  

• Service Pages: Each service you offer should have its own page with local keywords. For example, “Roof Repair in Miami” can be a service page

  
  

• Blog Posts: Writing blog posts about common issues in your area, like “How to Prepare Your Roof for Hurricane Season in Miami,” can also help you show up in search results.

3. Get Listed in Local Directories

Being listed in local online directories helps Google and other search engines confirm your business is legit. Here’s how to get started:

• Find local directories: Look for local directories where businesses like yours are listed. Examples include Yelp, Yellow Pages, and Angie’s List.

  
  

• Add your business: Make sure your business name, address, and phone number (sometimes called NAP) are the same across all listings. Consistency is key!

  
  

• Check your listings regularly: Every few months, check that your information is still correct and update it if needed.

4. Create Local Content

Creating content that’s relevant to your local area helps attract more local customers. Here’s what you can do:

• Write blog posts: If you’re a landscaper, write about "Best Plants for Florida Gardens" or "How to Maintain Your Lawn in Miami’s Climate."

  
  

• Create videos: Make simple videos about your services, like "How to Check for Roof Leaks After a Storm" and post them on your website and social media.

  
  

• Share local news or events: If your town has an event, mention it on your website or blog. For example, “We’re offering a discount during Miami’s Home Improvement Expo!”

5. Mobile-Friendly Website

Many people search for services on their phones, so your website needs to look good and work well on mobile devices. Here’s how you can make sure it does:

• Check your website on a phone: Visit your website on your phone. Does it load quickly? Is it easy to read and navigate?

  
  

• Simplify your design: Make sure the text is large enough to read, buttons are easy to click, and the most important information (like your phone number) is easy to find.

  
  

• Get help if needed: If you’re not sure how to make your website mobile-friendly, it might be worth hiring someone to help.

6. Track Your Progress

It’s important to see if your efforts are paying off. Here’s how you can keep track:

Google Business Profile insights: Google gives you data on how many people found your business through search and maps. Click on "Performance." 

Let’s say 200 people found your business through Google Search and 75 through Google Maps, which is a 30% increase from last month. 

To keep this momentum, ask more of your satisfied customers to leave reviews and regularly update your profile with fresh photos and service details. This will help attract even more local customers.

Use simple tools like Google Analytics: This free tool can help you see how many people visit your website and where they come from.

Imagine your website had 500 visitors last month, with 60% coming from local searches. 

To increase these numbers, consider adding more specific service pages (like "Emergency Plumbing in Miami") and writing local-focused blog posts (such as "Top 5 Winter Plumbing Tips in Chicago"). This will make your website more relevant to people searching for services in your area.

Ask new customers how they found you: When you get a new customer, ask them how they heard about you. This can give you a good idea of what’s working.

7. Use SubSync to Automatically Find Local Leads

SubSync is a Customer Relationship Management (CRM) platform that helps you find local leads and provides you with detailed information like the person’s name, address, email, and phone number. This makes it easier for you to reach out to them directly.

Once you have your list of leads, you can send them targeted emails or even give them a call to introduce your services. 

Click here to book a free 30-minute demo of SubSync. 

We hope you now know how to get more home service leads with local SEO. If you enjoyed this article, you might also like our article on how to get more home service leads with YouTube.