How to Generate More Home Service Leads with Email Marketing

In this article, we will show you how to generate more home service leads with email marketing. Simply follow the steps below. 

Email Marketing Lead Generation for Home Services

Email marketing is one of the most effective ways to reach potential customers, especially for home services like plumbing, roofing, or landscaping. This guide will walk you through how to get more service leads with email marketing. 

1. Build Your Email List

Before you can send out emails, you need a list of people to send them to. Here’s how to start building that list:

• Gather Customer Information: When you’re on the job or talking to potential customers, ask if they’d like to receive updates or special offers by email. Get their name and email address.

  
  

• Create a Signup Form on Your Website: If you have a website, add a simple signup form where visitors can enter their email address. You could say something like, “Sign up to receive special offers and tips for keeping your home in top shape.”

  
  

• Offer Something in Return: People are more likely to give you their email address if they get something in return. For example, offer a discount on their first service or a free guide like “5 Tips to Keep Your Roof in Great Condition.”

2. Create Your First Email

Once you have your list ready, it’s time to create your first email. The most important part of your email is the message. Keep it short and to the point. For example, if you’re offering a discount on your services, your email could say:

“Hi [Customer Name],

We’re offering a 20% discount on all plumbing services this month! Reply to this email or call us at [Your Phone Number] to book your appointment.

Best,

[Your Business Name]”

You can also add a Call to Action (CTA) at the end of your email. A CTA is just a simple instruction telling the reader what to do next. In the example above, “Reply to this email or call us” is the CTA.

3. Send Your Email

After you’ve created your email, it’s time to send it out. Here’s how to do it:

• Choose Your Audience: You’ll want to send your email to the right people. For your first email, you might want to send it to everyone on your list.

  
  

• Schedule or Send Immediately: You can either send your email right away or schedule it to go out at a specific time. If most of your customers are busy during the day, you might want to schedule your email for the evening when they are more likely to check their inbox.

4. Track Your Results

After you send your email, you’ll want to see how it performed. Here’s what to look for:

• Open Rate: This tells you how many people opened your email. A good open rate means your subject line was interesting.

  
  

• Click Rate: If you include a link in your email (like to your website or a special offer), the click rate will show how many people clicked on it.

  
  

• Replies or Calls: Pay attention to how many people respond or call you after receiving your email. This is a direct sign that your email worked.

5. Automatically Send Bulk Email Campaigns with SubSync

SubSync is a customer relationship management (CRM) platform that not only helps you send mass emails but also allows you to create and manage your email list in one place. 

Learn how to send bulk email campaigns using SubSync.

With SubSync, you can easily find geo-specific leads and access their information, including their names, email addresses, estimated income level, and other key details. SubSync organizes everything for you, so you can create targeted email campaigns without the hassle of manually compiling a list.

SubSync also offers pre-designed templates that make it simple to craft professional-looking emails, even if you’re not a designer. Plus, with built-in tracking tools, you can easily monitor the performance of your campaigns and adjust them as needed to improve results.

Click here to schedule a free 30-minute demo of SubSync. 

We hope you now know how to do email marketing lead generation for your home service business. If you enjoyed this article, you might also like our articles on how to get home service leads on Instagram and how to do lead generation through social media for your home service business.