Cross Channel Lead Generation (7 Effective Methods in 2024)
Aug 29, 2024
In this article, we will show you 7 proven ways on how to master cross-channel lead generation. Read on to learn more.
Cross-Channel Lead Generation Tips
There are many ways to generate more leads through cross-channel marketing but we have limited the list below to the 7 most effective.
1. Use Social Media for Cross-Channel Engagement
Social media platforms play a crucial role in cross-channel lead generation by connecting with potential customers and promoting your brand across multiple touchpoints. Here’s how to use social media effectively:
Facebook: Establish a dedicated business page on Facebook to engage with your audience. Post regularly about your services, share customer testimonials, and run promotions that encourage cross-channel engagement. Use Facebook Ads to target users based on their interactions with your other channels, such as email sign-ups or website visits.
Learn how to generate leads through Facebook.
YouTube: Create video content that complements your other marketing efforts. For instance, produce videos that explain your services in detail or showcase case studies. Add these videos to your blog posts and share them across your social media profiles to create a cohesive cross-channel experience.
Learn more about increasing leads using YouTube.
Instagram: Use Instagram to visually showcase your brand. Share images and short videos that highlight your products or services. Encourage followers to engage with your brand on other platforms by linking to your website or promoting special offers available through email or other channels.
Learn how to get more business leads with Instagram.
LinkedIn: Use LinkedIn to connect with other businesses and professionals in your industry. Share content that positions you as an authority in your field and drive leads by linking to resources or promotions available on your website or other channels.
Learn how to reach new clients with LinkedIn.
X (Formerly Twitter): Use X for real-time engagement with your audience. Share updates, promotions, and tips that encourage followers to interact with your brand across different platforms. Use hashtags and participate in relevant conversations to increase your visibility and drive cross-channel traffic.
2. Get Listed in Free and Paid Cross-Channel Directories
Getting your business listed in online directories specific to cross-channel marketing is essential for boosting visibility across multiple platforms. Here are some free and paid directories you should consider:
Free Directories:
Google My Business: Crucial for appearing in local search results and Google Maps, essential for businesses targeting multiple channels. Learn how to boost lead generation with Google My Business Profile.
Yelp: Ideal for gathering reviews and enhancing your cross-channel reputation.
Bing Places for Business: Microsoft’s alternative to Google My Business, offering additional visibility.
Nextdoor: Focuses on community-based marketing, useful for engaging local audiences across various channels.
Paid Directories:
HubSpot Directory: Provides targeted leads for businesses engaged in cross-channel marketing.
UpCity: Lists agencies and service providers, helping businesses gain visibility across digital marketing channels.
Clutch: A directory that highlights agencies specializing in cross-channel strategies, enhancing your credibility.
Listing your business in these directories ensures that potential customers find you across various platforms, optimizing your cross-channel lead generation efforts.
3. Use Cross-Channel Advertising Networks
Cross-channel advertising networks are crucial for reaching your audience across various platforms simultaneously. By using these networks, you can enhance your visibility and generate more leads. Here are some top options:
Google Ads: Use Google Ads to create ads that appear across Google’s network, including search results and partner sites. This ensures your business is visible across multiple channels, driving traffic from different sources to your website.
Facebook Ads: Facebook’s advertising platform allows you to target users on both Facebook and Instagram. This cross-channel approach helps in capturing leads from social media and guiding them to your website or landing page. Learn how to expand your reach with Facebook Ads.
Taboola: Taboola offers native advertising across a range of news sites and blogs. This helps in reaching audiences who are interested in related topics, capturing leads from various digital channels.
4. Use SubSync for Cross-Channel Leads
Finding super-targeted cross-channel leads has never been easier, thanks to Subsync's CRM for home services.
In the SubSync CRM, go to the "Find Leads" tool > "Find New Leads" and enter a local area.
In this case, we will search Long Beach, California.
On the map that displays, you can draw a box around the houses in a local area you want to get targeted cross-channel leads for. In this example, we drew the targeting box around the Willmore area.
The tool then generated a list of 300 potential cross-channel leads in the Wilmore area that contains their name, address, email, phone number, credit score, income level, home value and more.
You can now select the leads in the list you want to contact and add them to the SubSync CRM to track how you contacted each customer and if they responded.
You can also auto-dial every number in your list, automatically email each lead, and much more using SubSync.
Check out their more detailed guides:
5. Design and Distribute Cross-Channel Flyers
Flyers are a cost-effective way to attract local leads and can be distributed across multiple channels. Here’s how to maximize their impact:
Create Eye-Catching Designs: Use clear, concise messaging and visually appealing designs that resonate with your target audience. Include a strong call to action, such as a limited-time offer.
Distribute Online and Offline: Share digital versions of your flyers on social media platforms, community websites, and through email campaigns. For offline distribution, place them in high-traffic areas like community centers, local businesses, and events.
Use QR Codes: Include a QR code on your flyers that links to your website, landing page, or social media profile, making it easy for potential leads to connect with you online.
Track Engagement: Use unique promo codes or trackable links to measure the effectiveness of your flyer distribution, allowing you to refine your strategy for better results.
Learn how to gain more customers using flyers.
6. Purchase Cross-Channel Leads from Specialized Platforms
Buying leads from trusted platforms that specialize in cross-channel lead generation can give your business a steady flow of potential customers. Here’s where to find them:
Leadiro: This platform provides high-quality B2B leads with detailed information, allowing you to target prospects across various channels.
UpLead: UpLead offers real-time verified leads that you can filter by criteria such as industry, job title, and location. This can help you reach the right audience on multiple platforms.
AeroLeads: This tool allows you to find and verify leads from various sources, ensuring accuracy and relevance for your cross-channel campaigns.
Datanyze: Datanyze offers technographic data, helping you identify leads based on the technology they use. This can be used across different marketing channels.
7. Build a Cross-Channel Email Marketing Strategy
Email marketing is a powerful tool for nurturing leads across multiple channels. Here’s how you can create an effective cross-channel email marketing strategy:
Develop and Segment Your Email List: Start by building a list that includes contacts from various marketing channels, such as social media followers, website visitors, and previous customers. Segment your list based on the channels they engage with the most to deliver targeted content.
Customize Your Messages: Personalization is key in cross-channel email marketing. Adjust your emails to align with the specific channels your contacts use, such as sending a special offer to a customer who engages frequently with your social media posts.
Craft Engaging Content: Your emails should provide valuable content relevant to the multiple channels your audience uses. For example, include tips on how to engage with your brand across different platforms or offer insights into cross-channel trends.
Automate Your Campaigns: Use email marketing tools to set up automated campaigns that trigger based on user interactions across different channels. For instance, a customer visiting your website after clicking on a social media ad could receive a follow-up email with a relevant offer.
Analyze and Adjust: Regularly review the performance of your cross-channel email campaigns. Track open rates, click-throughs, and conversions to refine your approach and enhance your lead generation.
Learn more about capturing new clients using email marketing.
We hope that you now have a better understanding of cross-channel lead generation. If you enjoyed this article, you might also like our article on how to automate lead generation or our article on lead generation ideas.
